re: rice on burritos. It's an option. Not everyone wants it. It's not the end of the world if you find some in your burrito. My favorite burritos don't have any but whatevs.
Sure, but authentic burritos still have rice. I'd probably like them a bit more if they didn't, though. Tacos are always tastier to me partly because they skip the rice.
Basically there was a sponsorship with Taco Bell that season and he started getting fat at the end of it and got huge in the off season.
So he started out as just a Taco Bell meme but became all of Gaf Fast Food