A company that was on kickstarter a bit over a year ago, just got sold to Facebook for $2bn. Broad public supported an idea/dream, the principals of that idea/dream then gave them small trinkets of consideration and used the funding to make themselves rich and to give equity to the already rich (making them richer).
Kind of funny to me.
That is the shady part. "Pledge" my ass. If I invested in something I wants my cut.