Context is everything MCXC Pioneer, I can't argue that DBZ is bigger then Naruto the data is not there but also you making this sound like Hulk Hogan Vs Barry Horowitz, when it is more a case of Hulk Hogan Vs. HHH or John Cena. Also, let us not forget that this is a thread about Toonami and in this context, no, I get say just no, DBZ and Naruto enjoyed about the same success, the both became the face of the block, enjoyed extensive play time, got several episodes a week or day, got marathons out the ass and were both huge draws for the block.
Why do I say Naruto was more dominating? Well, because Dragon Ball Z didn't build Toonami alone, there we those other shows, Gundam Wing, Sailor Moon, Tenchi Muyo, and so on and so forth. All of those shows are from the the DBZ era, one of the reasons Toonami died is becuase they kind of lacked Star Power outside out Naruto.
The thing though is that this is a case of Hulk Hogan vs Barry Horowitz.
Here are the ratings for Naruto's toonami premier in 2005:
- Tweens 9-14 delivery (572,000) increased by 20% and ratings (2.3) by 21%.
- Kids 6-11 delivery (575,000) expanded by 15% and ratings (2.4) by 14%.
- Tween boys 9-14 delivery (443,000) and ratings (3.5) both surged by 25%.
- Boys 6-11 delivery (432,000) jumped by 16% and ratings (3.5) by 17%.
- The Saturday night replay of Naruto (10 p.m.) was the highest-rated program of the week on Cartoon Network with tweens 9-14 (2.8/700,000) and tween boys 9-14 (4.7/594,000).
Now compare that to the premier of a new season of DBZ in 2003 (3/31) when the series was on the decline in terms of peak popularity. Also keep in mind that this premiered at 5:30PM on a weekday, not a Saturday night at 9 or 10PM:
- Tweens 9-14 delivery (933,000) increased by 56%, and ratings (3.7) by 54%.
- Boys 9-14 delivery (796,000) grew by 67%, and ratings (6.2) by 63%
http://www.animenewsnetwork.com/news/2003-03-31/toonami-ratings-information
Also, compare it to the Nicktoons TV premier of DBZ Kai back in 2010:
"Dragon Ball Z Kai sets new record as highest-rated series premiere in network's history."
Nicktoons also posted its highest-rated and most-watched May with total viewers (+18%), K6-11 (+33% in rating), B6-11 (+27% in delivery), T9-14 (+32% in delivery) and B9-14 (+25% in rating). Nicktoons record-setting performance was driven by the premiere of Dragon Ball Z Kai (Monday, May 24, 89 p.m. ET), which set a new record as the highest-rated series premiere in the networks history with total viewers, T9-14 and B9-14.
http://blog.funimation.com/2010/06/nicktoons-may-10-ratings/
Nicktoons record performance was driven by the premiere of Dragon Ball Z Kai (Monday, May 24, 8 9 p.m. ET), which set a new record as the highest-rated series premiere in the networks history with total viewers (record previously held by Wolverine and The X-Men, January 23, 2009)
Thanks to the abundance of advertising for the series done by Nicktoons and Marvel, the Nicktoons Network premiere of Wolverine and the X-Men garnered over 3,500,000 viewers, one of the network's highest ratings ever.
Hindsight, Part One - 3,436,000 viewers
Hindsight, Part Two - 4,589,000 viewers
http://forum.esforces.com/archive/index.php/t-77751.html (funimation link is broken, this is the best I could find but it's accurate)
Granted, Naruto started picking up steam in 2006 which was probably its most successful year in terms of toonami ratings. Lets take a look at a sample from May of 2006:
Naruto (Saturday, 9 p.m.)
- Ranked #1 in its time period on all television-broadcast and cable-with boys 6-11 and tween boys 9-14
- Kids 6-11 delivery (893,000) rocketed ahead by 87% and ratings (3.7) by 85%
- Tweens 9-14 delivery (974,000) catapulted by a whopping 105% and ratings (4.0) by 111%
While these are good numbers, they really don't even come close to rivaling what DBZ could do at it's peak or even now (look at Kai as an example). I can dig up the numbers if you'd like but trust me, DBZ was pulling in way more viewers on average. What's most impressive was that it was getting tons of viewers during the week consistently, not once
per Saturday night.
Dragon Ball Z didn't build toonami alone but it came pretty darn close. Do you really think that Thundercats, Ronin Warriors, Sailor Moon, Tenchi Muyo, etc were complimentary "stars" to DBZ during the era that it starting getting big? The answer is probably not, toonami didn't have another high profile show to carry the block along with DBZ until Gundam Wing came along. Heck, the premier of Endless Waltz is one of the highest rated events in block history.
Sorry if this isn't exactly 100% concise, I'm running on little sleep and using mobile. I'll edit this in the morning if needed.