This seems like a big F U to twitter. Basically spitting in their faces how easy it was. I don't think the BTC was the main end game here.
Anyways we all the real money is in Nigerian princes.
Twitter has to be the most entertaining medium ever.
And even better, when it comes to entertainment like sports, watching a movie, reading a book, YOU got to take the initiative to go out and do it or buy it.
But with Twitter, you just sit back and watch the action unfold as people post the funnies for you. Literally, you don't need a Twitter account (I don't), you don't need to search for Tweets (I don't unless I'm tagging onto a topic and contributing), it can involve text/audio/video, and it costs nothing.
The perfect form of entertainment!