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Ubisoft Faces £79m Fine for Spying on Gamers in Assassin's Creed
Privacy experts slam Ubisoft for harvesting player data without consent in Assassin's Creed Shadows. A $104 million fine looms—will gamers finally get justice?

Ubisoft may be forced to overhaul its data practices and scrap mandatory online connections for single-player titles.
The complaint centres on Ubisoft's single-player games, like Far Cry Primal and Assassin's Creed Shadows, which require an internet connection despite being offline experiences. Noyb alleges that Ubisoft uses this to siphon off players' gaming habits—think every rooftop leap or sword swing—without clear permission.
One user of Far Cry Primal noticed the game pinged external servers, including those of Amazon and Google, 150 times in just 10 minutes. Data protection expert Max Schrems likened it to 'the Monopoly Man sitting at your table, taking notes on your every move.'
Noyb, known for battling tech titans like Meta, argues this violates the EU's GDPR laws, which demand transparency and consent. The encrypted nature of Ubisoft's data transfers makes it impossible for players to know what's being shared, raising red flags about privacy in gaming.