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UBISOFT is dying - market shares collapse by 85% from 2021 to 2025

I like Ubisoft and have enjoyed tons of their games in the past so I'not sure I will join the excitement jerk circle around here.
In the past. Exactly, they are not the Ubisoft they once where. They where fantastic, with top of the line Tom Clancy games, introduced a killer franchise with Assassin's Creed. So far so good. And then they introduced a copy and past regime and purple guns in Rainbow Six and leadership that says gamers should get used to not owning their games.

They can't die soon enough.
 
I also want to add that I still think it was a big missed opportunity to not have some sort of single-player campaign for Rainbow Six Siege.
Ahh yes they should have taken one of their biggest financial successes and poured their focus into making it a single-player failure. That would have saved Ubi for sure!
 

playXray

Member
That's what ppl did and why they will close instead of eat the cricisism and develop better games

I think that message is well received and understood.
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Do you just not read what people write in their comments or what? You seem to have fully missed my point about people expressing glee at the demise of a company and the subsequent loss of jobs.
 

Kurotri

Member
UBI stock is worth $1.6B euros. and googling it, the Guillmot family owns 15-20% of shares (different sources have different numbers). But close enough.

The family is worth about $300M euros for sake of argument.

Personally, I dont even think the reason why they dont sell to Tencent has to do with control or family legacy. If UBI was a $100 stock like 5 years ago, I'd bet any money they'd dump it if the company was on hard times and stock still at $100 where their shares would be worth $2B. In fact, it'd be worth more than $2B since Tencent would add a premium to the stock like the usual 30% a lot of businesses offer.

The fam is probably hoping for a giant offer to get as close to $100 as possible because no doubt they look at the past stock price and hate to sell at lets say $20 ($13 now + a huge premium) when it used to be $100,
Hmm, interesting. But how likely do you think that is? I'm not a stocks expert so sorry if it's a stupid question but to me it seems like no one wants to deal with Ubi and their insane headcount.
 
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playXray

Member
Except you were. This is literally about not buying Ubisoft games.

You're telling people not to buy the games. OP says no shit, no one is. lol
Man alive, no wonder gamers have a bad rep. Go back and read what I said - it's fine for people to vote with their wallets, but actively hoping that a games company goes bust and for thousands of developers to lose their jobs is just pathetic.
 

MMaRsu

Member
the game is pretty decent and immersive
How is it immersive when npc's don't even react to you?

Cmon man. Stop having such a low bar for quality.

GTA V came out in 2013 and has more interactivity and is more immersive than anything Ubisoft has put out in the past twenty years.
 

MMaRsu

Member
Do you just not read what people write in their comments or what? You seem to have fully missed my point about people expressing glee at the demise of a company and the subsequent loss of jobs.
If a company doesnt make products that excited you, why would people want them to stay in business?

Capitalism isnt a charity, and we don't owe a publisher jack shit.
 
Man alive, no wonder gamers have a bad rep. Go back and read what I said - it's fine for people to vote with their wallets, but actively hoping that a games company goes bust and for thousands of developers to lose their jobs is just pathetic.


A company that hates its customers and states things like "people must be accustomed to not owning anything" can't fuck off soon enough.

Enough with this posturing preaching. And by the way, our "actively hoping" is just discussing the matter on a videogame board, which has zero impact on whether Ubisoft sinks or soars.
 

playXray

Member
If a company doesnt make products that excited you, why would people want them to stay in business?

Capitalism isnt a charity, and we don't owe a publisher jack shit.
You don’t have to actively want them to stay in business - that doesn’t mean you should hope for their demise.
 

kruis

Exposing the sinister cartel of retailers who allow companies to pay for advertising space.
They had some decent games there for a while. Nothing to win "GOTY" but certainly stuff to play while waiting for the big time releases. (Far Cry 3, 4, and 5. Assassins Creed, The Division, Rainbow 6 Siege). All solid B to sometimes even A- a few times.

But, they really completely wiffed this generation. I mean could not get it together. Sprinkle in some DEI on top of already completely missing the boat on game development, and whamo, here we are.

In my view Ubisoft biggest problems are mismanagement and the huge work force.

Mismanagement led to far too many titles spending years in development hell, costing tons of money and then being canceled (Wild), remaining in development hell forever (Beyond Good and Evil) , having to be rebooted (Prince of Persia: Sands of Time) or getting released in a piss poor state (Skull and Bones).

Ubisoft has far too many people employed and far too many of them are young and inexperienced. That makes these games enormously expensive to make. Not a problem when titles become million sellers and make a profit, but it quickly becomes a real problem when games flop (Skull & Bones) or sell far below expectations (Prince of Persia and the Lost Crown, Avatar, Star Wars: Outlaws). The last two games were licensed Disney IPs which means that Ubisoft probably needed to sell millions more copies to make a profit and the exact opposite happened. Ouch.
 

rm082e

Member
I would rather see out-of-touch executives and bad leaders exit the company and new leadership take over. I don't think anything good comes from Ubisoft going out of business.

I enjoy the FarCry series, and I have enjoyed some of the AC games. I have no interest in Shadows, but I'm hoping they can make it through the next few years and get back to making AC games like Origins and Odyssey.
 

SHA

Member
Good games are usually more complex than an average Ubisoft game, I get they're expensive but either they change that or it's too late.
 
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The gaming subculture became mainstream and got gentrified. Artists and creatives were drawn to it, because of course it's natural for artists to be invested in gaming but as they were adding their amazing talents to the space, they also added a lot of their personal conviction and their personal agendas into the storytelling and development side of the house as well. Inside the studios they fought for social programs and identity and that bled into the work. It's natural in a sense, but it did push some folks away. The space is big enough for all types, but I do wish we still had some folks pushing boundaries and keeping it grimy. I like the fact that we have socially aware games, I'll play them, but don't inject that into my skull crushing barbarian games.
 

Tajaz2426

Psychology PhD from Wikipedia University
"Let's all cheer for all videogame developers and publishers to go out of business."

I don’t understand so-called gaming enthusiasts.
Guess they need to learn to coal mine? Those folks were told that the free market spoke and no need for coal, looks like the free market yapped its mouth, yet again.

I do feel bad that I cannot be the one to let go of all those folks at once and see those beautiful tears flows like blonde locks on a 1980’s Pamela Anderson.

This starts my year out with some great news.
 
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playXray

Member
As a rule I try to avoid trying to argue with juvenile internet trolls but just for old times' sake:

A company that hates its customers
A company doesn't 'hate' anything. It's not a human. It's a business. If by 'company' you mean its shareholders or board, do you have any actual examples of one of them saying this? If you asked most shareholders of a large business I imagine you'd find most of them are quite grateful to their customers.

states things like "people must be accustomed to not owning anything"
You may not like it (I don't like it either) but it's still true - the world has been moving in this direction for many years.

can't fuck off soon enough.
Choice language. Is this just a way to obscure your view that you are actively hoping for their demise?

our "actively hoping" is just discussing the matter on a videogame board
Did anyone say it wasn't?

Enough with this posturing preaching.
Sorry, I thought I was just "discussing the matter on a videogame board"?

which has zero impact on whether Ubisoft sinks or soars.
Did anyone say it would?
 
18,000 people work there.
Very silly to hope for failure and for the majority of them to be thrown out of jobs.
Oh please enlighten us why it is "silly" to not want incompetent, lazy people not be on the payroll of companies that could invest that money otherwise in more fruitful endeavors instead of throwing it out the window for useless employees.

And please, don't use phrases like "because taxpayers would pay for their unemployment otherwise".
 

EN250

Member
"Let's all cheer for all videogame developers and publishers to go out of business."

I don’t understand so-called gaming enthusiasts.
this gaming journo logic doesn't make sense either, gaming enthusiasts have only purchase power, they won't just buy and "save the industry" by forcing themselves to pay for shit they don't like

Me now saying Ubi is shit and should go down in flames doesn't really affect them in the real world, it's their choices what lead them where they are currently, same way me saying Ubi is shit and should go down in flames back in 2010s didn't affect them in the real world when they were printing money with Assassin's Creed and their assembly line of open world games
 

Kacho

Gold Member
I would rather see out-of-touch executives and bad leaders exit the company and new leadership take over. I don't think anything good comes from Ubisoft going out of business.

I enjoy the FarCry series, and I have enjoyed some of the AC games. I have no interest in Shadows, but I'm hoping they can make it through the next few years and get back to making AC games like Origins and Odyssey.
Ideally yeah. Whether it's realistic is anyone's guess.

If Tencent buys them, RIP.

If they go out of business, oh well.

They only have themselves to blame for their current predicament.
 
Their games are basically... the same. You play one game, you've basically played 5-6 of their games. Their games are like Bethesda games without any quirks or its own janky charms. Hopefully, they bring new IPs that can save them from their current creatively bankrupt IPs. Trying to catch Fornite popularity sure didn't help their market share.
 
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MMaRsu

Member
I have no idea who said you were - I was referring to the multitude of comments from people who are hoping for their demise.
Why does it matter to you if there are people who think the company should go under, or come under new management?

Ubisoft has done a terrible job of engracing themselves to gamers.

So why should gamers rally behind a company that shits on its playerbase from various angles?

Sorry but the onus of delivering amazing experiences is on them, not on the consumer.

And the consumer can judge the company however they want.
 

playXray

Member
Why does it matter to you if there are people who think the company should go under, or come under new management?

Ubisoft has done a terrible job of engracing themselves to gamers.

So why should gamers rally behind a company that shits on its playerbase from various angles?

Sorry but the onus of delivering amazing experiences is on them, not on the consumer.

And the consumer can judge the company however they want.
I agree with all of that. I still find it appalling that people actively want a game developer to collapse and end up with tens of thousands of developers losing their jobs. It’s just my opinion, which is what internet forums are for.
 
So why should gamers rally behind a company that shits on its playerbase from various angles?
there's no need to jump to this other end of the extreme since there's no obligation for anyone to spend money anywhere, but not caring about their products is not the same as cheering when they do badly or want them to go bankrupt; I don't care about apple products, so I don't buy them, or even really think about them, the idea that I would be cheering if they landed in some trouble sounds completely insane to me.
 

MMaRsu

Member
there's no need to jump to this other end of the extreme since there's no obligation for anyone to spend money anywhere, but not caring about their products is not the same as cheering when they do badly or want them to go bankrupt; I don't care about apple products, so I don't buy them, or even really think about them, the idea that I would be cheering if they landed in some trouble sounds completely insane to me.
Well Ubisoft has awesome IP's and people want to see those explored. If they fall, other companies will pick up the pieces and maybe we'll get that new Rainbow Six, or Beyond Good and Evil.

So I completely understand it.

Same with Activision when all they made was Guitar Hero and Call of Duty.

They also kinda fucked up the franchises they still use, ie Far Cry. Totally ran into the ground.

Its not the same as Apple, because if they go under, you wont see a new Apple product.
 
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The outcomes for the current situation of Ubi, imo. Tencent buys them outright or majority of their shares, becoming another shell gaming company, EA buys their IPs and shelves them, Ubi goes into restructure and closing several of their studios (most likely outcome).
 
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Well Ubisoft has awesome IP's and people want to see those explored. If they fall, other companies will pick up the pieces and maybe we'll get that new Rainbow Six, or Beyond Good and Evil.
what a great selfless reason to cheer for the loss of thousands of jobs, instead of just moving on with the other countless "awesome IP" you'll never play on your infinite backlog.
 

deriks

4-Time GIF/Meme God
Even thou they fucked all over, I don't want to a company like that to go hell. They need better direction. I hope they got money in the bank to get out of this hole
 

Hookshot

Member
Last 2 Ubisoft games I bought were under £20 and I'd waited because I knew that would happen with them both. They've doomed themselves by reducing the prices so quickly, I'd never buy a game of theirs full price.
 
It sucks for anyone losing their jobs. In the end thats not on me or on consumers but on Ubisoft.
of course, but this isn't about that, I already said there's no obligation for anyone to spend money anywhere, the person you responded to was talking about hoping for their demise, which is insane behaviour.
 
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