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UBISOFT is dying - market shares collapse by 85% from 2021 to 2025

proandrad

Member
While on the Ubisoft front, apparently Assassin's Creed Origins on Steam will not run on the new Microsoft update (version 24H2). According to IGN, many people are experiencing crashes, freezes, etc.



Edit: I can confirm that, at least for me, the game now doesn't run. Man, 2025 off to a swell start already
Reviewing a game poorly that does not work is reviewing bombing? This is why these people will lose jobs to AI.
 

LectureMaster

Gold Member
Well, I'm sure this delicately crafted costume will greatly boost the in-game MTX and save Ubi from the debt!

lvhKpfK.jpeg
 

Zacfoldor

Member
As a rule I try to avoid trying to argue with juvenile internet trolls but just for old times' sake:


A company doesn't 'hate' anything. It's not a human. It's a business. If by 'company' you mean its shareholders or board, do you have any actual examples of one of them saying this? If you asked most shareholders of a large business I imagine you'd find most of them are quite grateful to their customers.


You may not like it (I don't like it either) but it's still true - the world has been moving in this direction for many years.


Choice language. Is this just a way to obscure your view that you are actively hoping for their demise?


Did anyone say it wasn't?


Sorry, I thought I was just "discussing the matter on a videogame board"?


Did anyone say it would?
Brother you are way too into responding to the pretty innocuous thing the guy said.

Now you are arguing about exactly, down to the definition, of what was said or believed.

Ubisoft needs a major change. Imagine what could be achieved if even 1 true gamer had a say at Ubisoft.
 
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There are a lot of reasons for this, some are Ubisoft's management team sticking their heads in the sand, and some of it feels like the inevitable end of the road for many other publishers. Game budgets spiraling out of control, rising borrowing costs, and decreasing public interest in your franchise. I know it's a meme to criticize Ubisoft for disbanding the POP team, but it's pretty clear now there's no money left to fund a new project for them. Seems like purely a business decision, and a desperate one at that.

When it takes this many large failures to bankrupt a company like Ubisoft, just think about how risky it is for a smaller publisher to create something even close to AAA. Not saying Ubisoft has been making quality games that last several years, but this isn't good for the industry. Take one look at Zenimax, then Activision-Blizzard, and now Ubisoft. We are headed into consolidation of the industry into a few large players who happen to own existing platforms. Even first party publishers are being pressured to expand their audience and move to multiplatform releases. It seems by the end of this generation, the only platform exclusives are going to be based on specs alone and a few high profile first party releases.

This is terrible for competition and terrible for gamers. And it's a shame, because it has been a fantastic time to be a gamer - from 2017 to now, I don't think there has ever been such a quantity of well made games of all genres.
 
Couldn't care less if they crash and burn. I can't even think of the last time I bought an Ubi game. Probably AssCreed II. They're the Michael Bay of videogames to me so I can't get too sad about that horseshit factory.

Edit: I can't spell
 
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If Afro Samurai doesn’t sell well, which it won’t, this could be the end. Shame too, they were great in the past. Splinter Cell, Rayman, Prince of Persia. Even in their slop days, I really liked Far Cry up until 5.

They had it coming though.
 

Hudo

Member
Ahh yes they should have taken one of their biggest financial successes and poured their focus into making it a single-player failure. That would have saved Ubi for sure!
I never claimed it would've saved Ubisoft. I just wanted to say that I think it's a shame that they never did something more with the solid gameplay of that game.
 

Ceadeus

Member
Well there was no way around, they've been feeding us with the SAME formula within multiple different IP's, for years!! Like, what were they thinking!

Frustrated Angry Video Game Nerd GIF
 

winjer

Gold Member
While on the Ubisoft front, apparently Assassin's Creed Origins on Steam will not run on the new Microsoft update (version 24H2). According to IGN, many people are experiencing crashes, freezes, etc.



Edit: I can confirm that, at least for me, the game now doesn't run. Man, 2025 off to a swell start already

This what happens when 2 great forces collide.
Two great forces of incompetence. The Microsoft Windows team and Ubisoft.
I bet each is waiting for the other to fix the problem. And this is already going on for several months now.
 

Golgo 13

The Man With The Golden Dong
Ubisoft has only made 2 good games in the past 20 years, and those were Rayman Origins and Rayman Legends. From where I'm standing, Ubisoft isn't dying fast enough.
Those games were amazing and absolutely overlooked by so many people. Legends in particular.

Interesting that the analysis (correctly) highlighted Ubisoft focus on DEI and how it alienated “core fans”.

Can Ubisoft turn the tide? Seems doubtful at this point.
 

solecon64

Member
Prince of Persia the Lost Crown is very good too. It was harmed by the use of rap music in the first trailer.
Sadly, the main character of the game guarantees that I will never play it. I can respect people's opinion on its quality, I actually had two friends also recommend the game, but I can't bring myself to play it.

It just looks so fucking stupid to me. We've got plenty of incredible metroidvanias already, I don't need to play some French white cuck's hidden fetish of a game.
 

simpatico

Member
If there was ever a case of fiduciary duty going undone, this would be it. They took investor money and spent it on personal editorials and unmarketable passion projects instead of games to be sold for a profit. If they've got big enough, pissed enough shareholders, I'd love to see it play out.
 

Nydius

Gold Member
I've probably written this elsewhere but the last three Ubisoft games I legitimately enjoyed were: Starlink Battle for Atlas (the Deluxe edition that didn't rely on the overpriced toys), Immortals Fenyx Rising, and Prince of Persia The Lost Crown. But even those had distinct elements of copy/paste designs. They just felt like a slightly fresh twist on them.

I haven't enjoyed an Assassin's Creed game since Black Flag or a Far Cry game since FC4. The Crew is a mediocre clone of Forza Horizon so if someone has access to the FH series, why would they want to bother with The Crew? I tried Riders Republic which was okay at first and then just became a bore. Very little of what Ubisoft releases interests me and, on the rare instance that it does, I'll just sample it with a one month sub to Ubisoft+ via Xbox.
 

Rudius

Member
Sadly, the main character of the game guarantees that I will never play it. I can respect people's opinion on its quality, I actually had two friends also recommend the game, but I can't bring myself to play it.

It just looks so fucking stupid to me. We've got plenty of incredible metroidvanias already, I don't need to play some French white cuck's hidden fetish of a game.
I was under the same impression, but the character is all right. He is not the prince, he is trying to help the prince and there is a good justification for that in the story. Despite the zoomer hair he is not a modern zoomer in Persia and there is no rap in the game.
 

Alebrije

Member
I disagree. I'd miss them despite their recent decisions. AC franchise has more hits than misses and even the misses were enjoyable to a lot of people. Same goes for Far Cry. Same goes for The Division. Thats a lot more games than all the other studios and yet people are celebrating them shutting down just because of 2 fails? How about instead we should hope they change their DEI-affiliate shenanigans and they go back to what we loved about their games instead?
Don't think DEI is the cause, they simple were not able to evolve the last 2 generations, and just recycle the same ideas with different skins, by example Avatar is just Far Cry. Outlaws a mix of Ghost Recon with Star Wars.

The lack of new ideas or IPs is what is killing UBI , a company thier size needs new concepts to survive on an over saturated video Game insdustry.
 

lh032

I cry about Xbox and hate PlayStation.
Don't think DEI is the cause, they simple were not able to evolve the last 2 generations, and just recycle the same ideas with different skins, by example Avatar is just Far Cry. Outlaws a mix of Ghost Recon with Star Wars.

The lack of new ideas or IPs is what is killing UBI , a company thier size needs new concepts to survive on an over saturated video Game insdustry.
Ubi churning out these games way too fast.

I think internally those ubi devs have some soft of "reference" guidebook on how to make an ubi game lol
 

Camreezie

Member
Its crazy how a series of bad/mid AAA releases and rep can tank a company. They were doing pretty well up untill Skull and Bones.

Some baffling choices though tbf.
I'd say Valhalla was the turning point, Watch dogs Legion also wasnt well recieved, then Avatar aswell didnt go down well, Skull and Bones and Star Wars Outlaws, its been flop after flop for a while
 

missiles

Member
They're dead to me after they locked us out of The Crew. That was such a great chillout game, just cruising at night listening to the ambient station was one of my go-to after work games. Didn't need to be online whatsoever.

Decided to never buy another one of Ubisoft's games after they killed the game.

Fuck them.
 
What if Nintendo or Capcom have the Rayman IP.

Konami the IP of Splinter cell and Tom Clancy

And Namco Bandai the Assassins Creed IP?

Then why would Tencent buy UBI? lol

The only value in UBI is the IPs, nothing else. Selling IPs individually would only lower the value of the company.

Im not sure any of those would be interested in buying UBI outright, Tencent is probably the only party interested enough.
 
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Chuck Berry

Gold Member
Sadly, the main character of the game guarantees that I will never play it. I can respect people's opinion on its quality, I actually had two friends also recommend the game, but I can't bring myself to play it.

It just looks so fucking stupid to me. We've got plenty of incredible metroidvanias already, I don't need to play some French white cuck's hidden fetish of a game.

Smart move. One of the my top buying regrets for the year. Proof positive that every time I think I can do a new Metroid inspired game, all it does is make me realize that SOTN and Super Metroid are still the only ones worth playing and revisiting. And like you, I wasn't feeling the art style or character design. The Wakanda/Killmonger Marvel hairdo on the MC did no favors either.
 
If they put their "historical fantasy" game absurd musics, they still don't understand how deep they've fallen. We saw that they put hip hop music for the fighting scenes of Yasuke. They are really mental. Also they just had to put "One black guy [lots of historian say he wasn't even samurai] in the Japanese history" into their games. I'm not against black people of course but they did it with agenda. If you ask them they probably answer "He was real, and we thought that it will be awesome to play with him".

They put their agendas on a high priority instead of making a good game. They really had one job to do. Maybe Shadows will be awesome, maybe it will sell like crazy. But I can't shake the feeling that Ubisoft always put DEI shit agenda in the first place.

I'm playing AC series again from the start (because I really like AC series). I'm on the AC2. You guys maybe forget but even with lots of problems I can feel their passion and love for that game even after all these years. Renaissance Italy, Ezio, secret tombs, superb story, nearly perfect characters, very good gameplay, PERFECT musics etc. etc. You can see that producers put their love into the game and Ubisoft supported them. They even joke themselves about subtitles in one scene (AC1 didn't have subtitles and lots of people criticized it at that time). They made the game for the players, no secret agenda.

Really how low they have fallen. Yes they did it themselves but when you play their older games, you cannot help yourself to feel sad about Ubisoft.
 
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I can't remember the last time I actually played for Ubisoft game.

Nothing of value will be lost if Ubisoft dies. However, it would be nice to see a competent developer pick up the Tom Clancy IPs.
 
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HoodWinked

Member
Hopefully it does well enough to keep them afloat but bad enough that they course correct.

I think it will end up doing better than people are expecting.

On Nielsen it is the only game that hasn't been released and not a GTA game that is on the top 10 for games people are looking to buy

 

Success

Gold Member
The live service bombs like Skull and Bones.
Their vaporware games like Beyond Good and Evil 2.
The same Ubisoft formulaic games like Far Cry and AssCreed Valhalla.

Blow after blow.
 

kiphalfton

Member
The people making the decisions at Ubisoft are going to cost over 20,000 jobs of those who don't make any decisions regarding Ubisofts direction.

All because they'd rather choose to make slop instead of going "Okay, what do gamers actually want?"

Imagine a very serious Splinter Cell reboot with current tech? Nope, have the 107th Assassin's Creed game you never asked for.

It's so sad how far they've dropped the ball.

Is that not every business?

They see the writing on the wall, don't give a shit, as they make millions of dollars per year, and will get a fat severance package if the company closes.

If anything they are probably trying to expedite the process.
 
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The Cockatrice

I'm retarded?
Don't think DEI is the cause, they simple were not able to evolve the last 2 generations, and just recycle the same ideas with different skins, by example Avatar is just Far Cry. Outlaws a mix of Ghost Recon with Star Wars.

The lack of new ideas or IPs is what is killing UBI , a company thier size needs new concepts to survive on an over saturated video Game insdustry.

It's a bit of both but less about samey stuff. We get samey stuff with fifa, cod and whatever and they still sell a lot.
 

Dutchy

Member
Can't help but feel a little sad as the name Ubisoft used to be synonymous with ''Fun''. I think Rayman (PS1) was the first Ubi game I knowingly played and that shit was magical. Still holds up.

Ubi peaked with Trials, Far Cry 3 and Rayman Legends/Origins imo. Fun was still at the forefront. I liked Far Cry 4 quite a bit but it was at that point that I already sensed they weren't in it for the love of the game anymore but to make forgettable and easy to consume products.

Everything from there on out was simply downgrade after downgrade. Games cluttered with bad UI design, microtransactions and repetitive and shallow gameplay.

I do think it's funny that there were a couple gaf members who defended them till the end. Ya'll played yourself gj. That forced positive feedback definitely steered them into a better direction.
 
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