ShironRedshift
Member
So where's the new logo, OP? It seems to still be hidden by a cir---oh.
I get minimalism, but there's such a thing as too little.
I get minimalism, but there's such a thing as too little.
USA TODAY announces redesign and unveils new logo
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starchild excalibur
Member
Hate the new design. It's like someone just inverted the colors for the Japanese flag. Compared to the old logo it has no personality and provides no context. The only reason I understand that it's supposed to represent the world is because I know what old logo used to be.
Hey, that's my school's logo.
No joke
That will be $10 grand Evilore
Hey, that's my school's logo.
No joke
Pagusas
Elden Member
it supposedly the customized "hill valley edition", you can see the markings at the top right.
BertramCooper
Banned
Especially USA Today's 5-8-year-old target demographic.
BertramCooper
Banned
Okay, so I'm eating crow on this one.
Like the DC Comics logo, this is a design you need to see in its full implementation. It's actually pretty fantastic.
http://www.underconsideration.com/brandnew/archives/usa_today_for_tomorrow.php
Like the DC Comics logo, this is a design you need to see in its full implementation. It's actually pretty fantastic.
http://www.underconsideration.com/brandnew/archives/usa_today_for_tomorrow.php
Messypandas
Member
its a blue circle
That will be $10 grand Evilore
LOL
FallingEdge
Member
looks super slick.
eXistor
Member
And yet another incredibly predictable logo redesign; just leave out any detail and presto: new logo! Getting kind of sick of this.
I actually have to agree on this one; the rest of the logo's actually have a design.
I actually have to agree on this one; the rest of the logo's actually have a design.
Definitely makes more sense with a little bit of background about how versatile the masterbrand has to be.
Although, I feel like they could have added something very simple yet understated, like a thin silhouette of the US, to the dot and really it would have been just as versatile.
Looks great.
Hope they redesign by 2015:
thank you, thank you, thank you!
Mgoblue201
Won't stop picking the right nation
Congratulations, you just single-handedly improved upon a logo that probably required millions of dollars and the greatest brain power of the advertising world to design.
Edit: Though seeing it now, I do like the look of the new logo as it appears in practice.
mescalineeyes
Banned
well, shit.
this is amazing.
Or he just botched the entire concept it is based on.
StriKeVillain
Banned
That is a TERRIBLE logo.
I'm just trying to imagine a roundtable of suits looking at the selection of logos and picking that one. :lol
I'm just trying to imagine a roundtable of suits looking at the selection of logos and picking that one. :lol
Devolution
Member
Why does the flat blue ball with nothing even unique about it take up so much real estate compared to the type?
UGGGGGGGGGGGGGH
UGGGGGGGGGGGGGH
Thagomizer
Member
This happens so much on this board. Base component of a logo is unveiled out of the context it will be used in, GAF has a knee-jerk conniption, full implementation and incorporation is shown, GAF eats its hat.
Remember the Comedy Central logo thread?
Remember the Comedy Central logo thread?
Messypandas
Member
The futura is now
D
Deleted member 102362
Unconfirmed Member
I love you.
mescalineeyes
Banned
Stop judging the logo without having seen the design.
http://www.underconsideration.com/brandnew/archives/usa_today_for_tomorrow.php
SeriousApes
Member
It was just a GAP parody redesign.
Mgoblue201
Won't stop picking the right nation
The versatility of the logo is nice, but the blue dot is a mere template, and it's possible to critique it for that, especially before the other logos for the specific sections were unveiled. My first post wasn't being entirely serious anyway.
polyh3dron
Banned
Was expecting just a Helvetica "U"
Devolution
Member
You could still have a more unique shape (or a design within the ball) that changes color. Also wtf at using real pictures and vector graphics. Horribly inconsistent.
Messypandas
Member
cutmeamango
Banned
I've skimmed that explanation page two times now (and watched the video) and I still fail to see what the big deal is.
Until that occurs I have no choice but to say: Minimalist redesigned logos: 0, Actual personality: ∞
Better luck next time.
I feel like one singular blue dot is the climax of this whole craze, though. I mean, what's more minimal than that? It's at the point of parody now.
Quick! How many logos can you name that are a simple geometric shape (possibly divided into a number of colors, a la the Google Play logo)?
Until that occurs I have no choice but to say: Minimalist redesigned logos: 0, Actual personality: ∞
Better luck next time.
I feel like one singular blue dot is the climax of this whole craze, though. I mean, what's more minimal than that? It's at the point of parody now.
Quick! How many logos can you name that are a simple geometric shape (possibly divided into a number of colors, a la the Google Play logo)?
maquiladora
Member
That is horrible. WTF mang.
Lactose_Intolerant
Member
Probably saves them money to just make a blue dot instead of having a blue background.
NihonTiger90
Member
And then Gannett will lay off another 1,000 people just so they can keep their profit margins at 20 percent. CEOs got to get that bonus.
Wyndstryker
Member
I don't know whats worse.
The fact companies are using these horrible minimalistic logos or the fact someone gets paid a ton just to design something that can take 5 minutes....
The fact companies are using these horrible minimalistic logos or the fact someone gets paid a ton just to design something that can take 5 minutes....
Bulbo Urethral Baggins
Banned
Saw the paper for the first time with the redesign. Front page looks horrible. Looks like a cheap rag. Barely recognized it at first.
I don't understand why all these companies with such iconic logos are changing them all around the same time. It's really strange and almost all of them are for the worse. But they're all completely unneccesarry. Why would anyone build up a logo for 20-30 years to be instantly known by anyone who sees it even if they don't know what the product really is, and then change it out of the blue? There is a huge difference between updating a logo (Universal is probably the best example ever for probably updating a logo while still keeping the classic look) and just changing a logo because someone thought it'd bring more interest.
If you're lucky enough to create a logo that everyone knows, you keep that god damn logo.
If you're lucky enough to create a logo that everyone knows, you keep that god damn logo.
ReturnOfTheRAT
Member
I don't get the huge blue dot, it's bland as fuck
I mean, come on.
Hire this man.
Slurpy2k20
Member
Wonder how many millions they payed for the post-modern horse-shit, and how many pages of justification it included. I just recreated the logo in 3 seconds in Illustrator.
Atramental
Banned
As a graphic designer, this is rage inducing.
Upsidedown Fuji
Member
~Devil Trigger~
In favor of setting Muslim women on fire
And i cant get a fuckin graphic design job... :\
Liu Kang Baking A Pie
Member
You and a lot of other people should actually read the thread and check out some links of the logo in use.
Like many other great recent logos, there's much more going on here that isn't being appreciated because you guys can't even check something out for more than a few seconds before forming an uninformed opinion on it and proudly dropping the shitpiles all over the Internet.
Liu Kang Baking A Pie
Member
Apple, Nike, Target, McDonalds, etc.
All of the best logos of all time are super minimalist and iconic. Everyone hated Pepsi's change because they took a minimalist and iconic logo and fucked it up. We all love minimalist logos. Some of you are just wretchedly stubborn about change.
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