USA TODAY announces redesign and unveils new logo

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Congratulations, you just single-handedly improved upon a logo that probably required millions of dollars and the greatest brain power of the advertising world to design.

Edit: Though seeing it now, I do like the look of the new logo as it appears in practice.

No, he has not.
 
Apple, Nike, Target, McDonalds, etc.

All of the best logos of all time are super minimalist and iconic. Everyone hated Pepsi's change because they took a minimalist and iconic logo and fucked it up. We all love minimalist logos. Some of you are just wretchedly stubborn about change.
A lot of thought went into the Apple logo:
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The Nike and McDonalds logos standout because one is a unique shape (a swoosh) and the other is unique take on the letter "M" (2 arches conjoined together).

Target is... well I don't care for it but at least it's not just a fucking circle.

And as for Pepsi... eh. It's grown on me.
 
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