Flynn said:
There's an emerging philosophy for advertising, particular with movie studios, that their ad money is better spent on 15 second spots and using the enormous amounts of money they save and putting it toward web, print, billboard and other promotions.
Yeah, I'm not disagreeing with the amount of time they used on it, it's more along the lines of the way it was edited. It's sort of tough to explain, but the trailer kind of went like this:
The first 13 seconds are so are calm music, Tom Cruise acting a little strange, then comes the tagline that it will be the last war on earth, Cruise warns the guy that he will die if he doesn't get in the car, then the girl slowly turns around.
She suddenly scream/cries, the opera type music fires up, the bridge explodes, there's destruction everywhere, quick cuts of the minivan dodging fire, and.. that's it. It just felt weird, because they spent (comparitively) a lot of time setting things up with an unnerving calm, then it's suddenly chaos, which is normal for a trailer, but the chaos just kind of ended abruptly along with the commercial. I think it would've been wiser to cut out the footage of him looking for a car to use/steal, considering they had so little time to use.