What Is Sony Now?

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NOW they're using industry standards, but back then in the first years of the 2000's if you wanted a Sony-Ericsson phone to listen to music you had to use their own proprietary cards and their own headphones (as their phones didn't have the standard connector). Not to mention that back then when the MP3s were the rage if you bought a Sony one you had to convert your MP3 songs to some obscure format only Sony products used (I can't remember it now) and then use some horribly clunky software to put your songs on the players. Their digital cameras only used their overpriced proprietary cards as well.

Every single phone company did that back then. Every single one. It was so they, and the carriers, could sell more accessories. So annoying.

Then 3.5" jacks started appearing on phones, and everyone was amazed.
 
I remember in 2006 or 7 I had to buy a new tv. So I went to costco , they had a 42 inch vizio that was $800 1080p and a sony that was $1400 at 42 inch and 1080p. The sony looked better for sure , but it wasn't $600 better and now when I go to the store there are vizios that look better than some of the sony sets.


I also bought a whole sony stereo with speakers and a sub for my first car back in 2000 and the thing was a mess , the cd player died , one of the speakers died and the amp caught on fire (and it was cooled just fine sitting on top of the box with the fan unblocked


Of course then in 2009 I went to buy a video camera and got a nice cannon that used SD cards and had 32 gigs of internal storage vs the sony with no storage and used some kind of memory stick that cost double what the SD cards were going for .

So of course my choices have allways been very easy and its only been getting easier as everyone catchs or passes sony in the quality department
 
Every single phone company did that back then. Every single one. It was so they, and the carriers, could sell more accessories. So annoying.

Then 3.5" jacks started appearing on phones, and everyone was amazed.

Well, back then not many brands were pushing the "walk-man" side of the phones as much as Sony. I don't mind if the random phone did this, but not putting the standard jack connector in a walk-man branded phone that you're going to use as a convenient music player was a crime.
 
I also bought a whole sony stereo with speakers and a sub for my first car back in 2000 and the thing was a mess , the cd player died , one of the speakers died and the amp caught on fire (and it was cooled just fine sitting on top of the box with the fan unblocked


That's too bad. Of all the Sony products I have bought, the one that is still working is the stereo rack system I bought back in 1993.
 
That right there is the biggest problem with the company. Poor management structure and stubborn executives.

Sony needs to focus on lowering their prices. They still make some of the best products in any sector they are in, but the price is the major hinderence. They stick to the 'premium luxury' moniker and charge those kind of prices, but the market and the rest of the world has changed around them. They need to refocus themselves and they can start to reorganizing the management structure. Stringer can stay on as a member of the board because he has great vision and management ability, but Kazuo Hirai needs to step in, assert authority and start to shape the company back into the affordable, but best on the market powerhouse they were a few years back. Take the reigns from Samsung and get into a price war with them. Integrate every single device you make into each other (which they are starting to do, but too slowly) and make the prices of purchase low. They can win back the market, but they need to work quickly.

And they really, really need to make a beautiful but technologically powerful smartphone and compete directly against with Apple and Samsung. Don't dance around and wait for the moment, but strike quick and efficiently.

The PlayStation Vita should be how Sony approaches the stuff they make... technological powerhouse, absolutely gorgeous and affordable. I'm glad to hear they are going to start outsourcing their mid-range T.V's and R&D / internally build the high end stuff. That should hopefully help stop the building and maybe even start putting them into that aforementioned price war with Samsung.

Good luck, Sony. Hopefully you wake up and start changing... quickly.

It's hard for Sony to compete with Samsung, which has ties to the highest political levels and is boosted by Korean public funds in all sorts of ways. IIRC 1/3rd of all Korean export value comes from Samsung. I wouldn't say Samsung is more efficient than Sony. It might as well be another bomb waiting to burst.
 
Sony Bravia lineup is a winner in terms of aesthetics and performance.

As for other things Sony...
  • Vaio laptop series - overpriced like mad when they have the looks and the horsepower, the budget range looks like shit. I've got a work Vaio. It justs oozes quality but, afaik, it was bloody expensive.
  • Walkmans - have gotten better, but the top of the line is still horribly overpriced (X series in the last season, A series now). I haven't looked at the top of the range players in a while (after dropping one years ago and it broke) but my little player - the player that could - was very reasonably priced, has great sound quality and crucially, after the atrocity that was SoundStage(?), the software isn't bloated and works a treat; even integrating with iTunes and WMP.
  • Professional DSLR cameras - overpriced. As are the lenses. My GF bought me a beginners DSLR and it's great. Have some decent lenses at reasonable cost but I'm nowhere near "pro" so can't comment on those. I know there's been some hype about the NEXs (pricey though) and I think the new A77 which has had great reviews for a mid level DSLR
  • Video cameras - nice, some are overpriced. I agree from what little I know about their vidcams.
  • Tablet(s) - hardware side is solid, software and pricing are fucked up. I can't see the compulsion to get one. If there was an integrated PSN type store that carried over the TVs/PS3/Vita I'd buy one. The S1 specifically.
  • Smartphones - great hardware, fucked up prices and software lagging behind three generations.
The greatest problem with Sony these last years has been that they move on too quickly, abandoning their good, trustworthy hardware in favor of new lineups and leaving the old ones to slowly die with minimum to no support. That is how they kill their Walkman lineup too, bringing out new models every 16 months and then pretending that the previous generation never existed.

I love Sony.

Sorry, used your post to share some thoughts. I think one of the keys is consolidation.
 
The best T.V's are arguably made by sony, that is if you are ready to empty your bank vault.




Kaz is the man, Stringer took Sony on a downward spiral.

Arguably by whom may I ask? Samsung consistently outranks Sony TVs in just about every issue of Consumer Reports month after month. Are Consumer Reports biased towards Samsung? Sony has serious issues in just about every division save for insurance.
 
I live in a college town and I don't know a single person with a Sony television. At least amongst the young people I know, Samsung is seen as a premium brand, but most know jack shit about TVs other than the size they want, the aesthetics of the set itself, and the limit of how much they will pay. The videophile market is dead.
 
Sony Bravia lineup is a winner in terms of aesthetics and performance.

As for other things Sony...
  • Vaio laptop series - overpriced like mad when they have the looks and the horsepower, the budget range looks like shit.
    (The best laptops in the world {no equivalent} they are not overpriced, they are pricey. Their is a difference, when a product is overpriced it means that the company is given you an inferior product that is not worth the price)
  • Walkmans - have gotten better, but the top of the line is still horribly overpriced (X series in the last season, A series now).
    (The X-series is overpriced that's for certain, but the Sound quality is among the best in the world. this new walkman should be interesting
    sony_z02-600x444.jpg
    )

  • Professional DSLR cameras - overpriced. As are the lenses.
    (The lenses are overpriced but the camera's are not)
  • Video cameras - nice, some are overpriced.
    (Yes they are)
  • Tablet(s) - hardware side is solid, software and pricing are fucked up.
    (The tablet is overpriced simple, i agree with you. I will give them a pass since this is their first attempt at a modern tablet but i hope they do not repeat the same mistake)
  • Smartphones - great hardware, fucked up prices and software lagging behind three generations.
    (Up until last year SE has been abysmal with their updates, but the begining of this year has seen an overhaul in their strategy. Their smartphones [from X10 to Xperia arc] are getting great updates and frequently at that, oh and their phones are in no way overpriced, the Apple Iphone is overpriced the SEX Arc isn't)
The greatest problem with Sony these last years has been that they move on too quickly, abandoning their good, trustworthy hardware in favor of new lineups and leaving the old ones to slowly die with minimum to no support. That is how they kill their Walkman lineup too, bringing out new models every 16 months and then pretending that the previous generation never existed.

I love Sony.

the bolded.


Arguably by whom may I ask? Samsung consistently outranks Sony TVs in just about every issue of Consumer Reports month after month. Are Consumer Reports biased towards Samsung? Sony has serious issues in just about every division save for insurance.

Although i do not doubt you, can you provide proof?
 
howard stringer is a loser and should just gtfo. he is been leading sony for as long as ps3 is around and he still cries about the culture, really man? he is fucking paid to clean this shit up and not whine about it. me think he wants to divert attention from his tenure failure just like his ereader and google tv.

his profitable term iirc comes from cuts and not real revenue. Those downsizing of factories and r&d is taking a toil on sony products, 2011 is a bad year for their hardware which got outclass by the competition.
 
LG passive 3D is the best imo.
It is shame Sony/Stringer push for 3D did not see them coming out with the best hardware...shows how sucky ceo stringer has been
 
[Nintex];32865318 said:
Sony wasn't 'in trouble' it was just crazy Ken guys, really! Not to mention Kaz was probably gunning for his job.
Disagreed. One of the major problems for Sony from the technical side was their inability to compete on a software front or hell even care about software. Ken Kutaragi was the ultimate expression of the 'old Sony'. An engineer with a complete and total hardware fetish who did not give a single fuck about software let alone software as a service or even content. This myopia is what allowed Microsoft to bite into what was Sony's exclusive Playstation pie using the software driven Xbox Live service on the 360 and let Apple (led by Jobs, a man with as much of a hardware fetish as Kutaragi COMBINED with an obsessive software fetish to boot) take all of Sony's damn lunch with the iTunes driven iPod.
 
Sony needs to realize that the can't compete with Samsung and LG on price and instead focus on the more high end market. Their high end Bravias like the HX92x series are the best tvs you can buy right now. But the rest of the home entertainment electronics just suck. All their bluray players, home theater systems etc just look and feel cheap. It's all plastic and fake aluminum. Leave that shit to the Koreans. Bring back the high end, Sony!
 
Sony needs to realize that the can't compete with Samsung and LG on price and instead focus on the more high end market. Their high end Bravias like the HX92x series are the best tvs you can buy right now. But the rest of the home entertainment electronics just suck. All their bluray players, home theater systems etc just look and feel cheap. It's all plastic and fake aluminum. Leave that shit to the Koreans. Bring back the high end, Sony!

That's kinda what rocked them with the PS3s didn't it? Premium product launched as people were feeling pinched and then ECONOMIC MELTDOWN! It's a poorer world now and premium products are much more of a niche now than they were. Sony's losing money on their TV business right now after all even with their high end Bravias.

Edit: I can see there being a large premium market for TVs. After all they're a large and obvious centerpiece for the living room. I don't think the same is true nearly to the same degree for bluray players or speakers though. That stuff is invisible and needs to just work and not be ugly at first glance.
 
Sony needs to realize that the can't compete with Samsung and LG on price and instead focus on the more high end market. Their high end Bravias like the HX92x series are the best tvs you can buy right now. But the rest of the home entertainment electronics just suck. All their bluray players, home theater systems etc just look and feel cheap. It's all plastic and fake aluminum. Leave that shit to the Koreans. Bring back the high end, Sony!

:lol

Yes, this new strategy is exactly what Sony needs to do.
 
That right there is the biggest problem with the company. Poor management structure and stubborn executives.

Sony is full of "lifers", and I doubt the rigid honour-based Japanese business system would allow them all to be ejected so easily. Any future CEO that has any hope of making change is going to have to have some serious balls, and the ability to bear the backlash of laying those executives off.

Disagreed. One of the major problems for Sony from the technical side was their inability to compete on a software front or hell even care about software. Ken Kutaragi was the ultimate expression of the 'old Sony'. An engineer with a complete and total hardware fetish who did not give a single fuck about software let alone software as a service or even content. This myopia is what allowed Microsoft to bite into what was Sony's exclusive Playstation pie using the software driven Xbox Live service on the 360 and let Apple (led by Jobs, a man with as much of a hardware fetish as Kutaragi COMBINED with an obsessive software fetish to boot) take all of Sony's damn lunch with the iTunes driven iPod.

So, Sony is Nokia.

Unless they have something awesome up their sleeves (like Nokia did, and sadly killed), it's all the more reason for them to partner with someone who knows what the hell they're doing.

As I said, if Sony kisses Apple's ass at the right angle with the right pressure, they could make an ideal software or services partner. Now that Jobs is gone, anything is possible, and Apple can't compete exclusively on their own forever.
 
Disagreed. One of the major problems for Sony from the technical side was their inability to compete on a software front or hell even care about software. Ken Kutaragi was the ultimate expression of the 'old Sony'. An engineer with a complete and total hardware fetish who did not give a single fuck about software let alone software as a service or even content. This myopia is what allowed Microsoft to bite into what was Sony's exclusive Playstation pie using the software driven Xbox Live service on the 360 and let Apple (led by Jobs, a man with as much of a hardware fetish as Kutaragi COMBINED with an obsessive software fetish to boot) take all of Sony's damn lunch with the iTunes driven iPod.

But the "old sony" hasn't been present since Ohga left.

Ohga was a tech guy with a business mind, Idei was just a business man. Ever since Idei took over, shit went downhill. Engineering has always been at Sony's heart, and Idei killed it. Hell, it is widely rumored (you could even say that its been reported) that Idei never wanted Kutaragi to take over, and set him up to fail.

Its a shame really, I believe that a double team of Kutaragi and Stringer at the top would have been the best for Sony, funnily enough it would've resembled Ibuki and Morita.
 
Yeah the only Sony product I own is a PS3. I have never seen anyone with a Sony flat screen. And when I went to buy a 32" LCD a few years ago Samsung was the leader in the reviews.
 
Sony needs to realize that the can't compete with Samsung and LG on price and instead focus on the more high end market. Their high end Bravias like the HX92x series are the best tvs you can buy right now. But the rest of the home entertainment electronics just suck. All their bluray players, home theater systems etc just look and feel cheap. It's all plastic and fake aluminum. Leave that shit to the Koreans. Bring back the high end, Sony!

Well, the problem is that Sony still wants to be a giant corporation and potential market leader. You can't be both a high-end manufacturer and market leader.


Maybe they could spin off their high-end stuff and leave it as Sony and then rebrand their lower quality stuff into a new unit/brand.

Why is the yen so strong right now BTW?

I think it's because other countries are tanking their own currency.

http://www.time.com/time/magazine/article/0,9171,2041115,00.html
 
Does the X series continue to exist? I thought the upgraded the A series to be the new top of the line and that's that.

Any more info on that red Walkman in the picture? ETA, price?

The X-series might stop production to give way the the Z-series (Which is pictured above), here are some information on the Z-Series
Sony Z-SERIES said:
Not everyone who wants to play music and videos or run apps and games on a touchscreen device is in the market for a for an iPhone or Xperia Arc. That’s why Apple still makes the iPod touch — and why Sony has just introduced the Walkman Z series powered by Android.

Like many smartphones, the Walkman NWZ-1000 series PMPs offer a 4.3″ display that pushes 480×800 pixels, a 1GHz Nvidia Tegra 2 processor, 512MB RAM, 802.11 b/g/n Wi-Fi, Bluetooth 2.1, FM tuner, and a micro-HDMI port for video output. Full 1080P HD video is supported and plays back smoothly at bitrates as high as 10Mbps. Unlike the Samsung Galaxy Player range, Sony has decided to omit a camera on the NWZ-1000 — but this is a mediaplayer, so it’s easy enough for Sony to claim it doesn’t need to capture media as well.

Three models are available: the NW-Z1050 with 16GB, the NW-Z1060 with 32GB, and the NW-Z1070 with 64GB. Pricing starts at about $360 and tops out around $560 (when converting at current rates from Yen to USD).

Unlike some Android PMPs, Sony’s Walkman Z features access to the official Android Market for downloading additional apps and games. It’s also running Gingerbread, and Sony estimates about 20 hours of music playback or 5 hours for video.

The new Sony Walkman Z series will launch in Japan on December 10th — no pricing or availability outside of Sony’s home has been announced as of yet.
 
Man their Trinitron Tube TVs were fucking awesome. Mine still works flawlessly.
It's a shame they have fallen so far in interest.
 
sony high end 2011 tv still lose out to samsung and panasonic and even sharp. so no way sony is high end now!
 
:lol

Yes, this new strategy is exactly what Sony needs to do.


At least for me Sony always stood for a quality product. It is clear that they can't compete on price and volume with the Koreans. So just get rid of all those too high priced lower - mid range line ups and just concentrate on a few very good quality products that are actually worth their asking price. If there are quality offerings, people will pay for it. At least i would, but i would never a buy a Samsung or LG product either.
 
I really wanted a z series laptop a couple weeks ago but that price was ridiculous, that design was so sexy. I also wanted a xperia smart phone but the Xperia arc was lacking in specs for the price, the galaxy S2 blew away sony's flagship for the same price. Samsung and LG own the tv market and in a couple weeks I'm buying a LG television.

Sony is a electronics company with no direction, playstation is the the only brand I really pay attention to. Maybe when Kaz takes over he can get things sorted.
 
At least for me Sony always stood for a quality product.

If there are quality offerings, people will pay for it. At least i would, but i would never a buy a Samsung or LG product either.

Part of Sony's problem is that they believe there are more people like you, who are loyal to them. There aren't
 
I really wanted a z series laptop a couple weeks ago but that price was ridiculous, that design was so sexy. I also wanted a xperia smart phone but the Xperia arc was lacking in specs for the price, the galaxy S2 blew away sony's flagship for the same price. Samsung and LG own the tv market and in a couple weeks I'm buying a LG television.

Sony is a electronics company with no direction, playstation is the the only brand I really pay attention to. Maybe when Kaz takes over he can get things sorted.

I really hope so.
 
Come back when you have solid evidence, They lose out on price but the quality of their T.V's are awesome.

Well at least on CNET, the only category that Sony is on top of are the $3300+ range of television where it is tied in rating with a Samsung. The Samsung is also more that $2000 dollars cheaper. In almost every other category they are not even in the top 7.
 
Their TV sector is in a pretty sad state, and I'm really not sure what they can do.

Commoditization, Korean manufacturing costs, and a strong Yen have pretty much fucked them. They can't compete on price at the low-end ... aren't really all that better off in the mid-end (particularly vs Korean companies) ... and because of all their losses, are scared to invest in the high-end.

That last part especially is distressing. It's actually quite bad for consumers in the long run given how many advances they've made in the past.


Hell, they aren't even using the Sharp UV²A panels in their 'high-end' units this year ... and the product is suffering because of it.

The HX929 is the best LED/LCD TV out on the market. Even on AVSforum, its regarded better than the Sharp Elite.
 
Its a shame really, I believe that a double team of Kutaragi and Stringer at the top would have been the best for Sony, funnily enough it would've resembled Ibuki and Morita.

I don't know. Like I said Kutaragi had a gigantic blind spot when it came to any technology that wasn't hardware. He'll never be noted as a software visionary and it's not only a software world now it's going beyond that to a software as a service world at a very rapid pace. Ken's a dinosaur in those terms.
 
Sony used to be about tech and reliability. Problem with them is now, other companies have BETTER tech than them. Seriously, who the fuck wants to pay $700 for Xperia Play with outdated tech? Sony TVs are not worth the money either when Panasonic and Samsung plasmas are better. I'm guessing Samsung LEDs are better too. They need to fire the R&D at Sony Ericsson and price their TVs more competitively.

Sony's HX929 is the best performing LED based LCD on the market. It has blacks deeper than the Kuro. Next in line is the Sharp Elite, followed by Panasonic Plasmas. The high end Sony TV's are fucking ace, just too expensive.
 
Sony's HX929 is the best performing LED based LCD on the market. It has blacks deeper than the Kuro. Next in line is the Sharp Elite, followed by Panasonic Plasmas. The high end Sony TV's are fucking ace, just too expensive.
I think I saw a 60 inch Sharp LCD for like 1000 bucks at best buy. I think most people say "fuck it, I can live without the amazing contrast and colors." And it's not like Sharp is bottom of the barrel.
 
The HX929 is the best LED/LCD TV out on the market. Even on AVSforum, its regarded better than the Sharp Elite.
Mind pointing me to where? I'm pretty sure the only place you'll see that is in the OT: HX929 thread :p


Seriously, it is not. As a matter of fact, in the recent Value Electronics yearly face off ... it actually did worse than many expected. I'm certainly not calling it shit (and the Elite has its own issues it needs to sort out) ... but in what metrics is it better? Elite is measurably superior in several of the most important IQ metrics.

If it gets its issues sorted out (which appear to be SW related) ... it will move past Kuro as the top TV produced (with the advantage of having tons more features, including the best 3D).
 
I think I saw a 60 inch Sharp LCD for like 1000 bucks at best buy. I think most people say "fuck it, I can live without the amazing contrast and colors." And it's not like Sharp is bottom of the barrel.

The Sharp Elite is a 5 thousand dollar TV, topping out at 10 thousand dollars for the 70 inch model.
 
How Steve Jobs 'out-Japanned' Japan


That ability to express by omission holds a central place in Jobs's management philosophy. As he told Fortune magazine in 2008, he's as proud of the things Apple hasn't done as the things it has done. "The great consumer electronics companies of the past had thousands of products," he said. "We tend to focus much more. People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas." (Jobs sometimes says this even more bluntly: Nike CEO Mark Parker likes to recount the advice Jobs gave him shortly after Parker's promotion to the top spot: "You make some of the best products in the world -- but you also make a lot of crap. Get rid of the crappy stuff.")

Other companies fail to do things because they've overlooked potential openings or are cutting corners to save money; under Jobs, however, every spurned opportunity is a conscious, measured statement. It's why the pundits who give Apple products poor reviews for not including industry-standard components -- for instance, the iMac's lack of a floppy drive -- just aren't getting it: Apple products are as defined by what they're missing as much as by what they contain.

To understand why, one has to remember that Jobs spent much of the 1970s at the Los Altos Zen Center (alongside then-and-current Gov. Jerry Brown) and later studied extensively under the late Zen roshi Kobun Chino Otogawa -- whom he designated as the official "spiritual advisor" for NeXT, the company he founded after being ejected as Apple's CEO in 1986, and who served as officiant when he wed his wife Laurene in 1991.

Jobs's immersion in Zen and passion for design almost certainly exposed him to the concept of ma, a central pillar of traditional Japanese aesthetics. Like many idioms relating to the intimate aspects of how a culture sees the world, it's nearly impossible to accurately explain -- it's variously translated as "void," "space" or "interval" -- but it essentially describes how emptiness interacts with form, and how absence shapes substance. If someone were to ask you what makes a ring a meaningful object -- the circle of metal it consists of, or the emptiness that that metal encompasses? -- and you were to respond "both," you've gotten as close to ma as the clumsy instrument of English allows.

While Jobs has never invoked the term in public -- one of the aspects of his genius is the ability to keep even his most esoteric assertions in the realm of the instantly accessible -- ma is at the core of the Jobsian way. And Jobs' single-minded adherence to this idiosyncratically Japanese principle is, ironically, what has allowed Apple to compete with and beat Japan's technology titans -- most notably the company that for the past four decades dominated the world of consumer electronics: Sony.

steve-jobs.jpg


Alan Deutschman, Reynolds professor of business journalism at University of Nevada-Reno and author of "The Second Coming of Steve Jobs" -- the definitive unauthorized biography of the Apple CEO -- notes that from his early twenties on, Jobs had a fascination with Sony that bordered on obsession.

"It was very nearly fetishistic, in fact -- he even had a collection of Sony letterhead and marketing materials," laughs Deutschman. "Sony was a company that Jobs instinctively admired and saw as model from the very beginning. So it's been an interesting transformation over time, to see Apple supplant Sony as the center of the consumer technology universe."

Deutschman sees Jobs as having some uncanny similarities to Sony's founder -- not Akio Morita, who was Sony's CEO and public face, but his elder partner Masaru Ibuka, the proprietor of the original radio repair shop that evolved into the electronics giant and, during its rise to market dominance, the company's chairman and the architect of its philosophical foundation.

"Ibuka was really the heart and soul of the company," says Deutschman, who wrote about Sony's elder statesman in his most recent book, "Walk the Walk." "He was the one responsible for Sony's sense of purpose. This was a company that was launched in a Tokyo that had been leveled by firebombing in World War II, that had experienced the kind of destruction associated with Hiroshima and Nagasaki, and whose residents were facing homelessness, hunger and desperation. And yet Ibuka laid out a mission statement for Sony that was aimed at changing the world."

That statement was simple and to the point: "Sony will be the company that is most known for transforming the global image of Japanese goods as being of poor quality." It defined Sony by what it would not do -- make bad products -- making it something of an omission statement, if you will.

By way of example, Deutschman tells the story of how Sony entered the color TV marketplace, noting that in the Sixties, when color TV was going from 3% to 25% of the market, Sony was one of the few electronics companies that didn't sell a color model. "People were telling Ibuka, 'You have to come in to this market, everyone will take your market share,'" says Deutschman. "And Ibuka refused, saying, 'No, we will only do great products. We will only do high quality goods. We will only do breakthrough technology.'"

As a result, the company found itself in a precarious financial situation, losing out to its primary rivals -- until it came upon the aperture-grille technology that Sony unveiled in 1966 as the core of the Trinitron TV. A full 25% brighter than its rivals, Trinitron became the best-selling color TV for the next quarter century.

"At the time, Sony was committed to not releasing a crappy product just because the market was there; they waited until they had a truly revolutionary innovation, combined it with great design and then profited from it for long, long time," says Deutschman. "For decades, Sony was a perfect place for engineers to fully use their creativity, because it was focused on bringing real meaning and benefit to society by making great products. Sadly, in the last couple of decades, Sony has lost its way."
 
Sony needs to realize that the can't compete with Samsung and LG on price and instead focus on the more high end market. Their high end Bravias like the HX92x series are the best tvs you can buy right now. But the rest of the home entertainment electronics just suck. All their bluray players, home theater systems etc just look and feel cheap. It's all plastic and fake aluminum. Leave that shit to the Koreans. Bring back the high end, Sony!

I disagree fairly strongly -- I think part of Sony's problem is not organizational (although that's not helping either), but also sturctural. Specifically, they were always the "high end" designer, but the "high end" in most markets is far less relevant today.

Specifically, Sony is running in to the "good enough" problem. In many of the realms Sony once dominated, they are usurped by companies which produce inferior visuals and sound, but that have "good enough" visuals and sound that most consumers don't care. The original iPod had inferior sound to the CD walkmans of the time, but the sound was good enough and people liked the added benefits of more portability and customizability; the Playstation brand has declined hugely both in marketshare and in profit, despite the fact that it's the most "high end" home console, because most consumers are less interested in graphical and auditory upgrades than they are in new interfaces and game designs; the TV market has been upended by companies who make inexpensive TVs like Samsung and Vizio whose products are "good enough" for most people to not care that Sony TVs may produce slightly better visuals.

Let me summarize my point for clarity; Sony has long been a company that specializes in bringing the best visuals and audio to consumers, and while that was once hugely important, most customers don't care much anymore, because we've long since reached the point of diminishing returns. I think Sony's basic philosophy as an A/V enthusiast company is ill suited to the current market, and that this plays a greater role in their troubles than mismanagement does.
 
Sony has realized a lot of these shortcomings specifically in their TV area as they've recently announced to split the group into 3 parts: outsourced panel displays, Sony displays, and next-gen R&D. Hopefully they can use this as an opportunity to streamline the number of models in each area.

Their digital imaging department has the best prospects for big time profits in the electronics division as they are becoming very dominant in that area. Hopefully they don't run into a natural disaster hat trick anytime soon.
 
I disagree fairly strongly -- I think part of Sony's problem is not organizational (although that's not helping either), but also sturctural. Specifically, they were always the "high end" designer, but the "high end" in most markets is far less relevant today.

Specifically, Sony is running in to the "good enough" problem. In many of the realms Sony once dominated, they are usurped by companies which produce inferior visuals and sound, but that have "good enough" visuals and sound that most consumers don't care. The original iPod had inferior sound to the CD walkmans of the time, but the sound was good enough and people liked the added benefits of more portability and customizability; the Playstation brand has declined hugely both in marketshare and in profit, despite the fact that it's the most "high end" home console, because most consumers are less interested in graphical and auditory upgrades than they are in new interfaces and game designs; the TV market has been upended by companies who make inexpensive TVs like Samsung and Vizio whose products are "good enough" for most people to not care that Sony TVs may produce slightly better visuals.

Let me summarize my point for clarity; Sony has long been a company that specializes in bringing the best visuals and audio to consumers, and while that was once hugely important, most customers don't care much anymore, because we've long since reached the point of diminishing returns. I think Sony's basic philosophy as an A/V enthusiast company is ill suited to the current market, and that this plays a greater role in their troubles than mismanagement does.


But Sony actually went away from producing the best in class audio and visuals and concentrated on "good enough" products. But these good enough products are priced way too high, so target consumers don't buy them and people who are willing to buy Sony gear at a high price won't because the quality isn't there anymore. Granted, in the higher end TV segment there is. In others segments not so much.
 
My issue with Sony, aside from gaming is-

Where is the value in the product?

If its a best in class audiophile MP3 player, the Cowon S9 is cheaper, and better-
If its a best in class television, the thing is priced into the realm of absurd-
If its a decent laptop, the bastard is 500 dollars more than the HP next to it-
 
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