When exactly did language in entertainment get so profane? It bothers me.

Yes they do, get out of your mansion and in to the real world.
If by real world you mean big city ghettos you're right. Such speech is rather unusual in middle class suburbs. And for a reason… it's pathetic. Name one intelligent or cultured person that talks like this.
 
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I was cursing like a motherfucker at work last night, sons of bitches left me with a shit show and I'm trying to gather up all the bullshit as the new guy with nothing but clueless limpdicks to "help". I was checking in a prick Railroad engineer and he backed the fuck off when he realized I was the only asshole with solutions. It has it's place sometimes, but I agree it can make media a bit obtuse.
 
movies gravitated more towards realistic dialogue as time went on.
and realistic dialogue will have swear words.

people swear all the time irl. this is now reflected in movies.
when older movies were written like a sanitised version of reality
 
The whole "people talk like this," "no they don't," "yes they do" thing pretty obviously points to the truth that different social circles are going to have wildly different manners of acceptable speech.

Cursing has its place but I don't like how it's seen as uncool or whatever stupid non-hip term used now to think there can--theoretically--have too much cursing in shows and movies. Can any of you honestly say you've never watched something that was too dense in swearing? It's like the equivalent of having the volume all the way up; there's no baseline and everything is extreme (so in a way, nothing is). Is cursing such a popular thing that someone can't criticize its use without being called a Helen Lovejoy?

For me it really depends on the media. I think shows like Archer can be hilarious, but it was off-putting hearing more swearing in the new King of the Hill episodes. Beavis and Butt-head has a lot of vulgar, weird words (like "Buttmunch") that make me laugh but I wouldn't want to hear those two say the harsher curses.

And there's something to be said for shows that have a ton of f-words but have to be super-sensitive and "progressive" and walk on eggshells in every other way possible. An annoying disconnect that I associate with certain people as well.
 
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Degeneracy running rampant, including among children. People don't care about kids anymore, in fact, I know someone will quote this and mock caring about kids (pretty norm when this argument is brought up).

Western society has replaced westernized religious beliefs with "my truth" society, where societal ideology is the new god instead of God himself, and now we just care about our feelings and nobody elses. Parents will take their children to a rated R movie because they want to see it and can't be burdened by having children while a film they want to be entertained by just got released.

Welcome to a crumbling society. Me over us. Sad and pathetic. Weak men who can't even watch their mouth, a society who laughs and applauds it.
 
today show GIF by South Park
 
OP has noticed a real change.

Those that use things like Deadwood and The Wire don't disprove the point. Both of those shows used swearing as a critical part of story telling and scene setting. Fuck, The Wire had the legendary "Fuck" scene

I've noticed it in more modern shows and it feels cheap and lazy, added in to be edgy, I dunno, but it's rarely artistic in approach and entertainment is supposed to be art and make a statement.

The tired line is to say it's part of the Millennial style, which is a bit diluted, but is a thing for a reason.

I've worked on franchise entertainment productions that have crossed through this barrier and I've seen the direction mandates literally state "We want to change the tone to be more light hearted, and Marvel like in approach, and not linger on dark parts too much by bringing levity and lighter quips". So it's no surprise that people have noticed and seen it become a thing.
 
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