They planned to invest in bigger IPs than in PSVR1 like Horizon, Gran Turismo, Resident Evil, Tetris, No Man's Sky or Beat Saber for the first year, and also to have a larger lineup for the first year than PSVR1. Their plan was to have higher sales in the PSVR2 launch window than in PSVR1 and they achieved it.
Swell.
...It's hard for me to consider there to be much of a "plan" if there's one launch title, one launch expansion mode, and then some handshake deals to get a single name-brand publisher to add a VR expansion mode into a game plus some PSVR1 re-ports (in absence of there being any backwards-compatibility) and a slew of PCVR and Quest VR port-overs. (And particularly so a "plan" that continues through its first holiday season with no new big moves.) As "plans" go for product launch and support, this is a pretty hands-off plan.
They have a larger lineup for the first year than PSVR1 because there are more VR games out there to port or bring onto the platform, plus it's more compatible with modern VR play features and it runs on hardware much less fussy/underpowered to get running on.
That larger line-up hasn't been coming from any of the mainline publishers (albeit with the miserable state of publishing in this era, precious little seems to be coming through the halls of mainline publishers on any platform), whereas PSVR1 in its launch holiday window had at least toe-dip titles from Warner Bros, EA, SEGA, 2K, Square Enix Europe, and Ubisoft. (And not only are they not dipping toes, they're pulling lines out of the water; EA has two new games with VR modes in its PC releases but no PSVR2 integration/plans, for whatever frustrating and confounding reasons are going on there.)
And that larger line-up is not coming from Sony as a publisher itself yet either, whereas PSVR1 just in its first Christmas had Playroom VR, PlayStation VR Worlds, Rigs, DriveClub VR, Until Dawn Rush of Blood, and a mode for Bound. Sony launched 8 months ago with two home-grown games (I'll count GT7's VR features, it's pretty awesome) and has already ended its efforts in PSVR2's inaugural year by releasing just one more in August.
Times have changed, no hardware gets support like the old days, but I don't see how even PSVR2 superfans can say they weren't hoping for more by now. That's how this thread started. I'm not saying the library can't be enjoyed by VR fans, but for PlayStation fans wanting PlayStation games, Sony has not done as much to support its own VR platform as it did last time, and for gamers looking for brands they recognize, those names aren't here this time either. Batman and Star Wars Battlefront Xwing Mission and Star Trek: Bridge Crew and EVE may not have been the best or deepest VR experiences ever made, but they at least gave you some landmarks when you were looking at buying into the new hardware. This time, you've got to be into VR already or be comfortable jumping in mostly blind at that price because you won't be recognizing most of the games and most of the game makers when you go to buy titles on the store.
Sony ... have a Ghostbusters game planned to be released October 26th.
Sony Pictures Virtual Reality is not from the same corporate arm as the PlayStation division; they're part of Sony Pictures, not Sony Interactive Entertainment. SIE Third Party Relations can maybe take credit for getting SPE to include PSVR2 alongside Meta Quest in the platform slate for Ghostbusters: Rise of the Ghost Lord, but there's no co-pro.