ozz ex machina
Member
I think the presumption has to be that Valve really haven't sunk much money into putting this thing together, and will spend even less on marketing it. It's five year old tech in a black box. Selling direct to consumer they'll make more on each one sold, and they probably will 'manufacture on demand' and not hold much stock.
I suspect they will make money on each box and their sales aspirations are relatively modest.
I keep saying this in threads. But why the fuck do people keep thinking Valves intention is make profit on the hardware? They literally PRINT profit through virtual gun skin sales and digital transactions. This is a play to start taking a larger footprint in the PC space with Steam OS. Pushing people to consider moving away from Windows. This is their play. Their play is NOT to make profit off some hardware sales. If their motive was purely short term profit, they wouldn't be bothered with this shit AT ALL.