Who the hell is Reggie?

Ferrio said:
Some PR monkey for Nintendo that people think is some kinda god.

What fools.
Click to expand...

He's not PR. And he's better than Sony's powerpoint slides and MS's Peter Moore anyday :p
 
Deg said:
He's not PR. And he's better than Sony's powerpoint slides and MS's Peter Moore anyday :p
Click to expand...


If he's not PR then what is he? If you're arguing over who's a better PR then have fun cause I don't care, PR guys suck period.
 
He's a new marketing/sales EVP at Nintendo who makes aggressive speeches and talks like a pro-wrestler.

Consequently he's become sort of figurehead for ageing Nintendo fans who want the company to be something it never will (i.e. 'badazz and mature').
 
Reggie Fils-Aime
Executive Vice President, Sales and Marketing
Nintendo of America Inc.
Redmond, Washington



Reggie Fils-Aime (pronounced FEES-oe-MEY) joined Nintendo of America Inc. in December 2003. Fils-Aime is responsible for all sales and marketing activities for Nintendo in the United States, Canada and Latin America. Nintendo products include Nintendo GameCube?, Game Boy® Advance and Nintendo DS, as well as software and peripherals.

Prior to joining the company, Fils-Aime most recently was senior vice president of marketing at VH1, part of the MTV networks.

A graduate of Cornell University, Fils-Aime began his career at Procter & Gamble, and later became senior vice president for Panda Management Co., the world's leading Chinese food-service company. He also served as senior director for national marketing at Pizza Hut, where he launched the Bigfoot Pizza.

As U.S. marketing chief for Guinness Import Co., Fils-Aime oversaw all brands, including Guinness stout, Bass ale, Harp lager and Pilsner Urquell, as well as managing brand relationships with third-party owners in the United Kingdom, Jamaica and the Czech Republic. As chief marketing officer for Derby Cycle Corp., he not only directed worldwide sales and marketing for eight separate brands, including Raleigh, Diamondback and Univega, but also was acting managing director of the company's United Kingdom operations.

During his tenure at VH1, Fils-Aime engineered the channel's redirection to young viewers that resulted in an overall 30 percent rating growth, and he created and executed the marketing plans for The Concert for New York City, which raised more than $35 million for disaster relief in the wake of the Sept. 11 attacks.

Fils-Aime's professional awards include a Clio, two Gold EFFIEs, an AICP award for advertising excellence and a Silver Edison from the American Marketing Institute. He also was named to the "Marketing 100" by Advertising Age in 1998.
 
Shiggy said:
Reggie Fils-Aime
Executive Vice President, Sales and Marketing
Nintendo of America Inc.
Redmond, Washington



Reggie Fils-Aime (pronounced FEES-oe-MEY) joined Nintendo of America Inc. in December 2003. Fils-Aime is responsible for all sales and marketing activities for Nintendo in the United States, Canada and Latin America. Nintendo products include Nintendo GameCube?, Game Boy® Advance and Nintendo DS, as well as software and peripherals.

Prior to joining the company, Fils-Aime most recently was senior vice president of marketing at VH1, part of the MTV networks.

A graduate of Cornell University, Fils-Aime began his career at Procter & Gamble, and later became senior vice president for Panda Management Co., the world's leading Chinese food-service company. He also served as senior director for national marketing at Pizza Hut, where he launched the Bigfoot Pizza.

As U.S. marketing chief for Guinness Import Co., Fils-Aime oversaw all brands, including Guinness stout, Bass ale, Harp lager and Pilsner Urquell, as well as managing brand relationships with third-party owners in the United Kingdom, Jamaica and the Czech Republic. As chief marketing officer for Derby Cycle Corp., he not only directed worldwide sales and marketing for eight separate brands, including Raleigh, Diamondback and Univega, but also was acting managing director of the company's United Kingdom operations.

During his tenure at VH1, Fils-Aime engineered the channel's redirection to young viewers that resulted in an overall 30 percent rating growth, and he created and executed the marketing plans for The Concert for New York City, which raised more than $35 million for disaster relief in the wake of the Sept. 11 attacks.

Fils-Aime's professional awards include a Clio, two Gold EFFIEs, an AICP award for advertising excellence and a Silver Edison from the American Marketing Institute. He also was named to the "Marketing 100" by Advertising Age in 1998.
Click to expand...

Pretty nice credentials, right there. He's already had an influence in the design DS, let's see how much he can change the publics' perception of nintendo with the Revolution. Should be very interesting..
 
Shiggy said:
Reggie Fils-Aime
Executive Vice President, Sales and Marketing
Nintendo of America Inc.
Redmond, Washington



Reggie Fils-Aime (pronounced FEES-oe-MEY) joined Nintendo of America Inc. in December 2003. Fils-Aime is responsible for all sales and marketing activities for Nintendo in the United States, Canada and Latin America. Nintendo products include Nintendo GameCube?, Game Boy® Advance and Nintendo DS, as well as software and peripherals.

Prior to joining the company, Fils-Aime most recently was senior vice president of marketing at VH1, part of the MTV networks.

A graduate of Cornell University, Fils-Aime began his career at Procter & Gamble, and later became senior vice president for Panda Management Co., the world's leading Chinese food-service company. He also served as senior director for national marketing at Pizza Hut, where he launched the Bigfoot Pizza.

As U.S. marketing chief for Guinness Import Co., Fils-Aime oversaw all brands, including Guinness stout, Bass ale, Harp lager and Pilsner Urquell, as well as managing brand relationships with third-party owners in the United Kingdom, Jamaica and the Czech Republic. As chief marketing officer for Derby Cycle Corp., he not only directed worldwide sales and marketing for eight separate brands, including Raleigh, Diamondback and Univega, but also was acting managing director of the company's United Kingdom operations.

During his tenure at VH1, Fils-Aime engineered the channel's redirection to young viewers that resulted in an overall 30 percent rating growth, and he created and executed the marketing plans for The Concert for New York City, which raised more than $35 million for disaster relief in the wake of the Sept. 11 attacks.

Fils-Aime's professional awards include a Clio, two Gold EFFIEs, an AICP award for advertising excellence and a Silver Edison from the American Marketing Institute. He also was named to the "Marketing 100" by Advertising Age in 1998.
Click to expand...

Woah, he began at Procter and Gamble!
 
deadlifter said:
Pretty nice credentials, right there. He's already had an influence in the design DS, let's see how much he can change the publics' perception of nintendo with the Revolution. Should be very interesting..
Click to expand...
You people who think that Nintendo "responded to feedback in E3" and came back in two months with the final design for commercial launch are falling for Nintendo's PR story. It's not an overnight process - ergonomics, board layout, tooling, durability tests and all such must be taken in account. Not to mention the effect that changing the plastic shape has to the wireless features, which has to be tested, too. The final design most certainly was being done before and during they were showing the thing in LA, but they had to come up with a quick shell for SDKs earlier and they probably figured they'd get away with using the same thing for E3.

EDIT: And count into that two short months also delivering those devices to the company doing the PR pictures, having the PR pictures shot, retouched, commented, delivered. Yep.
 
Exhibit A: WHERE IT ALL BEGAN!!

http://streamingmovies.ign.com/cube/article/514/514769/reggielution_wmvlow.wmv


Exhibit B:

names.jpg



Exhibit C:

super-reggie.jpg



Exhibit D, E, F, G, etc:

che.jpg

reggie.jpg

reggie.jpg

name_get.jpg

reginator.gif

reggie.jpg

11195780_F_tn.jpg

ign%20reggie.jpg

newpictoreggie.bmp

reggie_hulk.jpg

Reggie_hogan.jpg

TheReggolutions.jpg

Reggie.jpg

kazvsreggie.jpg

viewtiful_reg.jpg

reggiewars.jpg

final.jpg
 
Chittagong said:
You people who think that Nintendo "responded to feedback in E3" and came back in two months with the final design for commercial launch are falling for Nintendo's PR story. It's not an overnight process - ergonomics, board layout, tooling, durability tests and all such must be taken in account. Not to mention the effect that changing the plastic shape has to the wireless features, which has to be tested, too. The final design most certainly was being done before and during they were showing the thing in LA, but they had to come up with a quick shell for SDKs earlier and they probably figured they'd get away with using the same thing for E3.
Click to expand...

Yeah i am sure they had many designs on the go and going into e3 they werent sure what they wanted to end up with. After e3 they decided and then made more units of the version.
 
Shiggy said:
Reggie Fils-Aime
Executive Vice President, Sales and Marketing
Nintendo of America Inc.
Redmond, Washington



Reggie Fils-Aime (pronounced FEES-oe-MEY) joined Nintendo of America Inc. in December 2003. Fils-Aime is responsible for all sales and marketing activities for Nintendo in the United States, Canada and Latin America. Nintendo products include Nintendo GameCube?, Game Boy® Advance and Nintendo DS, as well as software and peripherals.

Prior to joining the company, Fils-Aime most recently was senior vice president of marketing at VH1, part of the MTV networks.

A graduate of Cornell University, Fils-Aime began his career at Procter & Gamble, and later became senior vice president for Panda Management Co., the world's leading Chinese food-service company. He also served as senior director for national marketing at Pizza Hut, where he launched the Bigfoot Pizza.

As U.S. marketing chief for Guinness Import Co., Fils-Aime oversaw all brands, including Guinness stout, Bass ale, Harp lager and Pilsner Urquell, as well as managing brand relationships with third-party owners in the United Kingdom, Jamaica and the Czech Republic. As chief marketing officer for Derby Cycle Corp., he not only directed worldwide sales and marketing for eight separate brands, including Raleigh, Diamondback and Univega, but also was acting managing director of the company's United Kingdom operations.

During his tenure at VH1, Fils-Aime engineered the channel's redirection to young viewers that resulted in an overall 30 percent rating growth, and he created and executed the marketing plans for The Concert for New York City, which raised more than $35 million for disaster relief in the wake of the Sept. 11 attacks.

Fils-Aime's professional awards include a Clio, two Gold EFFIEs, an AICP award for advertising excellence and a Silver Edison from the American Marketing Institute. He also was named to the "Marketing 100" by Advertising Age in 1998.
Click to expand...

Nice. Very nice.
 
Chittagong said:
You people who think that Nintendo "responded to feedback in E3" and came back in two months with the final design for commercial launch are falling for Nintendo's PR story. It's not an overnight process - ergonomics, board layout, tooling, durability tests and all such must be taken in account. Not to mention the effect that changing the plastic shape has to the wireless features, which has to be tested, too. The final design most certainly was being done before and during they were showing the thing in LA, but they had to come up with a quick shell for SDKs earlier and they probably figured they'd get away with using the same thing for E3.

EDIT: And count into that two short months also delivering those devices to the company doing the PR pictures, having the PR pictures shot, retouched, commented, delivered. Yep.
Click to expand...

I'm not talking about the feedback at E3. It's obvious that nintendo is trying to get away from the "kiddie" image with the DS. I also think that Reggie is another step nintendo is taking to rid themselves of this. Whether it will work or not is yet to be seen.
 
kazvsreggie.jpg


:lol

Oh and someone please post the best one yet...the Kill Bill Reggie poster with him and Pai Mei training under the red silouette background. Classic!
 
Let's face it, Reggie's speech was wack at E3. The only thing worth mentionning was when he said "I'm all about kicking asses and taking names". Nintendo fans were all impressed because it was the first time a PR guy seemed confident in a Nintendo conference. The bald guy from the Microsoft conference did A HELLA better job, and no one made Photoshop about him or got excited because somebody talked.

I can't wait to see the PR spin that Reggie will say next E3 to damage control the GameCube's poor performances this year. I hope it's something as funny as : "Without Nintendo, there would be no growth in the videogame industry."
 
Reggie IS Nintendo's Peter Moore. Some gaming nobody hired out of fuck knows what other industry to TALK THE SMACK and make all the fanboys whoop at conferences. The man is a monkey. IT WILL ALL END IN TEARS. My buddy interviewed him on Friday - he agrees.
 
He's the sign of the times of the current Nintendo who can no-longer simply "Walk the Walk", but has now been relegated to trying to "Talk the Talk".
 
I got to admit watching Reggie speak at E3 brought out so much in me it just made Nintendo alive and kicking again.

I bet the old insane fool has inspired people like Reg and Iwate. They both act like the old man but only in a nice way :D
 
E3 2004 was for sure one of the best.. the Zelda revealing was like megaton

and after sony's boring slides.. Reggie saved the day!
 
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