Well, if we look at this chart (borrowed from
this thread):
http://i54.tinypic.com/nx8dqh.png[IMG]
Nintendo is in a better position than any other company in the industry to start their console launch with an introductory loss leader. Low price to get units in homes and become the next generation's "pace car" could put Nintendo in a position (sales, hardware AND software support-wise) that hasn't been seen in this industry since the PS2... which is a position that you know Nintendo wants back from its Japanese rival, Sony.
The graph shows Nintendo's greatest advantage over its competition for the upcoming generation: they can afford to financially manipulate the outcome in ways that Microsoft and Sony can't and won't upset their shareholders.
Were Microsoft to introduce another loss leader platform to try and out-maneuver Nintendo, shareholders would end up asking how deep the hole MS is throwing the company's money into actually is. Where's the bottom?
And Sony... well, the entire corporation is on shaky ground right now, another PS3 just can't be done, it's fiscally irresponsible.[/QUOTE]
Wow that graph is actually kind of hilarious. Seriously though, that graph does not in any way justify that Nintendo could get away with being a loss leader. All that graph proves is that Nintendo has been making a profit every financial year with no loss years. But the thing about profits is, most of it goes to share holders as dividends, only a fraction goes into the corporate bank account.
Running a business is all about cashflow. As long as you're in the black, it's all good. For Sony and Microsoft, they can gamble with loss leading in their videogames departments because they other departments to bring them into the black. If their gamble fails, no big deal, as long as it doesn't drag the whole company into the red. For Nintendo, if they take a loss leading strategy, they're going to fall straight into the Red and that's going to eat into those savings they've been building up for so long. If the gamble fails, then they're in serious shit because all those saving they used up are now gone, which makes things just that much harder for them to bail themselves out of that situation.