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Chappie Stumbles, Unfinished Business Bombs
Neill Blomkamps Chappie and Unfinished Business with Vince Vaughn added up to a weekend to forget at the U.S. box office.
Overall ticket sales plunged as Chappie, a science-fiction adventure about a sentient robot, topped charts with a weak $13.3 million. Going into the weekend, Sony Pictures was aiming for a debut of roughly $15 million and some analysts expected the film could hit $20 million. Reviews were tepid and the picture is the latest in a long line of R-rated new releases such as Fifty Shades of Grey and Focus, which may have hurt it with moviegoers looking for something that appeals to kids as well as adults.
Theres been a glut of R-rated movies starting from the first of the year, said Rory Bruer, Sonys worldwide distribution chief. I think theres some R-rated fatigue.
Original science-fiction films have been had a rocky go of it at the box office of late, with Seven Son, Jupiter Ascending and Project Almanac all crashing on the shoals of audience indifference.
Chappie was produced for $49 million and Sony isnt ready to concede defeat on the picture just yet, predicting it could make a profit when foreign markets are taken into account. Bruer notes that Blomkamps previous films, District 9″ and Elysium, were able to stick around for a long time after their debuts.
The movie plays well and the uniqueness of the characters is going to drive a conversation that I do believe will help the film in the coming weeks, he said.
It was a dispiriting weekend overall for the business, with ticket sales down roughly 35% from the year-ago period a weekend that saw the debuts of 300: Rise of an Empire and Mr. Peabody and Sherman. That also took a chunk out of the substantial lead that the exhibition industry had maintained over 2014s first quarter numbers. Ticket sales are now up roughly 5% over the previous years, but two weeks ago they topped them by roughly 10%.
The market has been so strong lately, Im not surprised to see such a big down weekend, said Phil Contrino, vice president and chief analyst at BoxOffice.com. Things have to slow down at some point.
Chappie fared better than Unfinished Business, another R-rated whiff. The business trip comedy eked out a gloomy $4.8 million across 2,777 locations. It ranks as the lowest debut of Vaughns career, raising serious questions about his appeal. The Wedding Crashers star has headlined an array of flops over the past four years, including The Dilemma, Delivery Man, The Internship and The Watch. A lot is riding on the second season of True Detective in order to return Vaughn to audiences good graces. Twentieth Century Fox distributed the $35 million film, which New Regency financed.
Sometimes this happens where a film doesnt connect with an audience, said Spencer Klein, executive vice president of theatrical distribution at Fox. Fortunately this hasnt happened too often to us.
There was one diamond in the crop of dinged up new releases The Second Best Exotic Marigold Hotel. The comic tale of retirees making new lives for themselves in India bowed to a sterling $8.6 million across 1,573 locations. Fox Searchlight is distributing the comedy which was co-produced by Participant Media and cost a mere $10 million to produce.
Last weeks champ, the Will Smith heist film Focus, had to settle for runner-up status, taking second place on the charts with $10 million. That brings the films take to $34.6 million.
Among holdovers, Kingsman: The Secret Service took in $8.3 million, pushing its take to $98 million, while Fifty Shades of Grey added $5.6 million to its $156.4 million haul. The Spongebob Movie: Sponge Out of Water continued to benefit from being one of the only family-friendly releases, picking up $7 million and driving the picture to $149 million at the stateside box office.
At the art house, Sony Pictures premiered the spin-doctor documentary Merchants of Doubt on four screens where it earned $20,327, while The Hunting Ground, a look at sexual violence on college campuses, added $8,936 from two screens to its $$45,822 gross.
Roadside Attractions and Black Label Medias critically adored thriller 71 capitalized on good reviews, earning $70,590 after expanding from four to 16 screens in NY and LA.
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