i wouldn't go so far as to call it self-censorship. using halo 2 as an example... being not only the biggest and most important xbox game since the console's launch, but also one of the biggest and most far-reaching western games this generation, XBN would ideally like to give it some sort of coverage month after month. and we do. but how do we do that when bungie is -extremely- tight with assets?
Ok, I do admit that gaming is a different thing than movies (where Lord of the Rings had hundreds of spies surrounding movie sets & people working on the film would leak information etc.), but still I would also blame gaming media of a serious lack of imagination.
If Bungie can't provide information, why not work on a broader subject and touch Halo 2 with that - I think aspects of game creation (music, scifi set design etc.) could easily be used as ways to use Halo 2 hype to increase circulation, while also creating own, worthwhile journalism. Perhaps interview Halo fans, write interviews about the PEOPLE working on the game etc. Gaming journalism shouldn't be so stuck to covering just gaming, it does have all the other opportunities entertainment journalism has.
(but totally fucking off the mark about the free goodie bag)
I wish I was.
the other problem is, unlike traditional journalism, you can't just hit the road with a pen and notepad and "investigate" the story. all investigation here invitably leads to bungie employees or microsoft PR. i'll tell you right now, these kids can be a tight-lipped bunch when it comes to something as important as halo 2.
I don't doubt you for a second that journos can't get information that way from MS/Bungie. But I have been surprised many times in the past that reliable information or something equivalent has been leaked on the internet and it has been largely ignored and at least not EXPANDED upon by journos. Gaming journalism has a lot of potential for investigative work and interesting features, but for numerous reasons - such as those outlined in this thread - it has largely failed to reach that potential.
AND last but not least: I take great offence if some people would use the criticism of gaming journalism in this thread to try and falsely discredit the whole profession. While much can and will be done better while the industry matures, these discussions and the article by Hilary are good examples of people trying to suss out how to do their jobs better and provide a better, more realiable service for their readers.