I'm fairly certain that most of the talent could make more via social media stuff then their WWE contracts when you figure in they have to pay for their own travel, lodging, etc. I thought I heard AEW covers all of those expenses cause they treat the talent like their football team and not trash. Like probably the top 15-20% of WWE guys make solid money, but the Zelinas and Paiges of the world? They could make way more through Twitch/Patreon. I mean look at some of those twitch thoughts who don't have personalities raking in 50-100k a month not even gaming, and then realize that these WWE women can actually talk and fans want to interact with these people. I hope Zelina does great, and I expect her to turn up in AEW or Impact, I think AEW scooping her up just for the promotion of AEW Games would be fantastic.
Well OTOH if Zelina never was in WWE how many people would go on her twitch/IG. Then she would just be competing with all the thots out there. And I think Zelina is cute and all but the thot game is tough, much tougher than WWE. If she had no platform to promote herself and just posted sexy bikini pics how is that going to catch the attention of the other 1000's of girls doing the exact same thing, many with huge boobies or being asian?
Its a catch 22 because most of them can make money of twitch/pateron because of the game they built of beeing in the WWE. Which is where the rub is. I am not condoning what Vince is doing its dirty, but as a publically traded company you have to understand why they are doing it.
The need for growth and profits will never go away, and the money that the wrestlers are making off the WWE's IP is money the share holders are losing. When you can't make more money from TV, from house shows, and from Saudi's, you turn over every stone. Add in a pandemic which has killed live gates, WWE's options to keep profits growing are limited. There are only so many job cuts they can make.
As well OTOH with all the crazy stuff going on on social media, the recent #speakout movement I can see why WWE wants to control the social media of anyone using WWE IP. If Braun Strowman in character tweets I LOVE TRUMP REPUBLICANS RULE DONT WEAR A MASK that could bring down a shit storm on WWE. In all seriousness if a WWE guy is tweeting and then gets accused of rape on their WWE named account again, bad look for WWE.
So ya its scummy, but its what publically traded companies do. And AEW are acting like the good guys now, but at some point when the outrage dies down they will follow in the WWE's foot steps to maximize profits as well.