Theory?
There's a current consensus that WWE is simply running in auto-pilot. The current product has push away many hardcore fans only keeping a smaller demographic of kids and families. WWE is not what it used to be. However, they are in the top of the food chain and that's the bottom line.
I know we all annually cry when the WWE games come out. I was actually excited when 2K got the licence almost 3 years ago. I had really high hopes for the WWE series. I am still flabbergasted how bad WWE 2K15 actually was. I was sucker in and I bought it on release day despite all reviews. What is 2K16 going to change? From the previews, it literally seems like a carbon copy of 2K15 with an added roster (many will look like CAWS) and features that should have never been taken out!
Can we blame 2K/Yukes? Just like WWE, they are the only ones producing an annual wrestling title. Would you work harder when the product you are trying to emulate can also be called a lazy product?
Sad...I know...