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Steph is a mark for herself, they wouldn't script those comments.
Of course they would.
Cesaro is very popular with the hard core fan base. He has the Cesaro section. He has numerous internet threads about him. He's well liked online. WWE creative obviously know this and they've built a little story thread around it.
I would not be surprised if they continue this for a little while on RAW with him being pissed off, not happy, rebelling against the 'authority' of Steph.
I personally don't know how well he does with the average WWE fan but he's a very mid-card mid carder.
So it makes complete kayfabe sense for him to bitch about going to the brand with heel manager as opposed to going to the face brand with Bryan and Shane.