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[cormack12]

LMAO, this is too good

 

[DAHGAMING]

This is pretty much me, we are the champions my friends .

 

[reinking]

There 100% are Xbox brass that come to GAF from time to time they will just never interact with anyone

Could you blame them for not interacting? It would melt the internet.



Okay, I love that they did this. My only disappointment is no cameo by a Little Chicken . It is weird but definitely not as weird as some of the stuff Sony has put out there.

 

[Danjin44]

At end of the ad it suggested he already own Xbox, so why he turn to rat?

 

[Baemono]

Okay now I want a PS add with Ponies

 

[mayham2199]

I know most people know this but they worry too much about their public perception

I have heard them talk about forums and reddit and name a few places specifically and this was one of them.

Wow not surprised that they check but I am surprised that they worry about it.

 

[Fess]

Ehh...this just seems to be themed as a "rat race", like very on the nose so.

Rat race - Wikipedia

en.wikipedia.org

Spot on yeah. Could've showed bored people instead and black and white colors and then full color and a happy person at the end.
I use the term "stuck in the hamster wheel" for this phase of life when you realize days blend together and all you do is work eat sleep repeat.
People joke here but I like this video. I just think they stumble when focusing on cloud streaming on a TV, worst way to wake up.

 

[Little Chicken]

Okay, I love that they did this. My only disappointment is no cameo by a Little Chicken . It is weird but definitely not as weird as some of the stuff Sony has put out there.

They couldn't do such a noble creature justice!!

I know most people know this but they worry too much about their public perception

I have heard them talk about forums and reddit and name a few places specifically and this was one of them.

Every company does, weather it's about them or general industry. Perception management and insights are very important to both public and private sectors and they pay through the nose for monitoring

 

[JohnnyFootball]

Sony Pony is next hahahahaha

Ill never get how a pony is supposed to be an insult. Pony is a high class animal.

Better a Pony than a sheep.

 

[thicc_girls_are_teh_best]

i don't get it

Microsoft's been asking that about Xbox for 10 years.

Customers have been saying that about Xbox for 5 years.

 

[skit_data]

 

[March Climber]

i don't get it

This has been a thing lately with newer ads.

This was a recent ad that went viral because of how odd and nonsensical it is:

 

[NickFire]

I know most people know this but they worry too much about their public perception

I won't criticize them for seeing potential trends and acting accordingly. But I don't understand how they did not right the ship a long time ago. So much potential has been squandered ever since they released that camera because they got the hots for the Nintendo Wii. Yet they never course corrected until they spent themselves into a 3rd party company. That was weird.

 

[winjer]

 

[Not_A-Cop_Maybe]

Ill never get how a pony is supposed to be an insult. Pony is a high class animal.

Better a Pony than a sheep.

You are thinking this:

what they mean is this:

 

[Blank Space Invader]

Where it all began:

Drama - Cringe - It's funny when people are getting banned for console warring while some of the mods are console warriors

First of all to any mod reading this, if your mom was fucked by one man only don't delete this thread, even at era they don't delete anything unlike the green trash you have here that delete a lot of posts and threads, covering their tracks or what do you have to hide? Now to the malignant cunt...

www.neogaf.com

I love how the second post in that topic pings the mods to take action, and yet since then that user has also been banned lmao

 

[jshackles]

I love how the second post in that topic pings the mods to take action, and yet since then that user has also been banned lmao

 

[Miyazaki’s Slave]

He was always right

And apparently completely blitzed out of his mind.

Its probably all the Spice....that's why he could see the future.

 

[nkill20]

I love how the second post in that topic pings the mods to take action, and yet since then that user has also been banned lmao

mods mods mods!-

 

[onQ123]

What does the even mean?

That was a joke the actual ad relates to the rat race ( boring life just to survive) it's telling you to have fun & play your games

 

[A.Romero]

Where it all began:

Drama - Cringe - It's funny when people are getting banned for console warring while some of the mods are console warriors

First of all to any mod reading this, if your mom was fucked by one man only don't delete this thread, even at era they don't delete anything unlike the green trash you have here that delete a lot of posts and threads, covering their tracks or what do you have to hide? Now to the malignant cunt...

www.neogaf.com

Wow, I'm a long time Gaffer but for some reason I missed this. Pretty funny stuff.



I think it's just a coincidence and they are referring to the rat race in general.

 

[deriks]

David Fincher directed this?!

That's some great shit

 

[DenchDeckard]

That's an amazing advert.

 

[Superkewl]

Lol, gaf being gaf...The ad is referencing the "Rat Race", the endless cycle that millions of people endure on a daily basis, not some meme on some video game forum. Get over yourselves...you're not that important.

 

[CoreyFlawless]

Awh. Sooo u a rat if u don't play on Xbox. Make sense.

 

[Pasta la Vista]

Great, now I'm getting all these mice and rats ads on gaf lol

 

[JaxarGT]

Still the most homoerotic meltdown of all time

Holy shit, that was quite a read!

 

[Gameplay Gods Bless]

i don't get it

It's saying playing video games wakes you up from the rat race.

 

[N0S]

 

[Bernoulli]

Did corpo just used the rat race to sell the dead box ?

every time i see this

 

[Barakov]

 

[Jigsaah]

Fire Greenberg!

 

[BlackTron]

I'm laughing so hard right now. For a second I thought maybe this is an AI joke, but nah.

We are in that "other" timeline that branched off from the main one and is doomed to implode while no one notices or cares.

 

[MikeM]

I fuckin knew big Phil was on GAF.

 

[fersnake]

wtf so MS literally saying their customers are rats? damm

 

[Kurimao]

I miss Fievel. Wished there more animations like those and that.

 

[TheGreatMusashi]

I don't understand why they made this, what are they promoting? It could have been an ad for any product up until the minute mark. They didn't even do anything clever with the rat thing. Weird push. I'm excited when all this shit is over and they just become a game company. It just feels sad at this point.

 

[Coconutt]

 

[Moses85]

 

[Grizzled Ghost]

Is this a Euro market ad?

American Rats clock out at 5.

 

[GymWolf]

Isn't green rats a gaf original creation?

 

[MonkD]

 

[yurinka]

This trailer is great.

 

[DenchDeckard]

How many people, haven't heard of the term "rat race"?

Its a great ad. one of the best in recent years. GG

 

[JustaStupidBoulder]

It's a bit clever but to dystopian for me. How to escape the rate race.

To each their own I guess.

 

[Roman Empire]

Is this a Euro market ad?

American Rats clock out at 5.

Man I feel so crazy to remember that when in Japan as an exchange student we would clock at 7pm and a lot of other employees clocked at late hours, as you are frowned for getting out early even after your hours we're done. Those were one of cultural shocks I had because work culture there is crazy. I was the dirty gaijin that left early. They didn't say a thing but I could feel those stares that cut like knives.

Sorry for the rant, but it reminded me of one of the best and most lonely moments I had in my life away from home.

 

[flying_sq]

That trailer is very well made

 

[Outlier]

That's a REALLY bad "Brand" trailer.

I don't think it shows what they think it shows.

 

[GHG]

They could have at least had the decency to use the correct soundtrack:

 

[Unknown Soldier]

What da fuck ? Am i living like a rat for working a 9 to 5 according to Microsoft ?

Yes?

Despite all your rage, you're still just a rat in a cage? (Forced to use Windows)