I would love that keychain too. Are they requiring any purchase to get the $40 deal? I may go at midnight just to get a card.
I'm not 100% sure, but I was told you had to be picking up the system to get the 40.00 day one live deal.
Edit: I was told my local GS store was also going to be giving away X1 t-shirts. Not sure if this is all stores or not.