I love it. I agree with Stinkles that it's underrated. It has two starting characters and four unlockable through play, with multiple outfits for each. Two caddies. All characters have a special ability including stuff like a distance boost, a magnetized hole, MIRV balls, etc.
Four 18-hole courses. It plays like Hot Shots Golf. A lot like Hot Shots. For me, that's a good thing, but if you prefer a more realistic swing model, this is not the game for you. It's the straight up HSGolf three-press swing. Like HSGolf, it has wind speed, elevation, driving/putting surface, complex greens, etc.
RPG-like level progression, with XP awarded for breaking your and your friends's records. Instant gratification for great shots, as it takes a film clip and posts it directly to your feed.
It's reskinned Hot Shots Golf with social gaming features, and it costs $20. BF4, Forza 5, and Dead Rising 3 are all waiting for me to get burned out on this game.
Edit: Most notable exception? No online multiplayer, which is a crime against nature and man. I presume it will arrive at some point as DLC.
Does the IAP bug you? I've been on the fence about this game but as you know I'm an absolute die-hard HSG fan. Does it copy homing/spiral shots too? I'd be sad without at least my super spin.