Well, price drops and new SKUs are all really exciting, but isn't the primary purpose of a console pushing quality content? I mean, even with the disadvantages it has, the Xbox One could still do well with some quality exclusives. Titanfall is looking fantastic. 343 pulls off something special, Black Tusk does something fresh with Gears, a bunch of new IPs, that exclusive programming Microsoft has been talking about so much...things could come together for them.
Not saying the multiplatform disparity isn't a problem, but content pushes hardware, and Microsoft should concentrate on that right now instead of changing up their strategy too much. Even the original Xbox was more powerful than the PS2, if I'm not mistaken, but the latter dominated because of the sheer amount of quality content.
A price drop would be nice, but that isn't going to help them much if all they've got are inferior ports of CoD and Assassin's Creed.
Selling more hardware at profit by pushing quality content > selling more hardware by taking a loss. It's a business after all.