Xbox One will be Number One in Sales

Microsoft reported 46 million XBL accounts when their last earnings report came out.

Roughly 20 gold/25 silver/30 disconnected if we assume that no one has multiple Silver accounts. (This is a poor assumption; there's a lot less of a reason to have a Japanese and Euro account for demos/single-region DDL titles on 360 than PS3, but it's still nonzero.)

On the other hand, team disconnected earns MS a lot less money. If you run the numbers from a pure cashflow perspective, Live Gold is responsible for the entirety of X360's profits.
 
As much as you hate the One right now, chances are you're going to buy one sometime during its lifespan because you are a gamer and it will be tough to resist when all is said and done. Here's five reasons why the One will top the charts:

Brilliant opening salvo, for the record... before elaborating, he used his amazing psychic powers to determine everyone reading the post on neoGAF will be persuaded to ignore how horrific its anti-consumer practices are so we can play some games and spite ourselves forever after as the industry drowns in flames.

Well, I am sure some of those people exist. But Xbox One could get Dark Souls III, Call of Duty, could fucking buy out Nintendo and get Mario, Zelda and Metroid - all exclusive - and short of every console offering free blow jobs on top of it, I still will not get it, because I am not in the business of fucking my own face to death. I like my face.

Kinect 2.0
Kinect 2.0 will be the next Wiimote. The new Dance Central and Kinect Sports will be just the tip of the iceberg. MS knows they need a few more killer apps to start the avalanche effect and that's exactly what they have been working on in the hopes of having the next "Wii Sports" phenomenon on their hands. No other system can provide this type of mass market offering for grandma and little tommy alike.

Hahah, lordy. So many things wrong with this first point.

1. Kinect 2.0 can never be the next wiimote because its utility for 99% of genres is essentially nothing but pain and shitty gimmicks. Because it lacks tactile feedback and buttons, it's basic functionality is somewhere between miles behind the wiimote and stabbing yourself in the penis with a steak knife and then trying to control a game with the entrenched, bloody blade still stuck inside you, acting as if it was an analog stick.

2. Kinect 2.0 can never be the next wiimote because Microsoft already burned off the hype over the technology when it blew its load on $500 million marketing for the 360 version of the technology. Now it's no longer fresh and new, and trying to describe in commercials that HOMG IT CAN NOW DETECT YOUR HEART and notice your fingers is going to inspire about as much new fervor as the latest Milli Vanilli Zombie revival concert. Nintendo learned that with gimmickry like this, eventually people get tired of it and move on to the next big thing. Essentially, Kinect is already the old kid on the block. Nobody gives a fuck anymore. When you start telling consumers to expect wild gimmicks, they start developing a sort of ADHD syndrome where they always expect such a thing from that company, and when they fail to keep delivering that quick buzz of empty, short-term appeasement, as is inevitable, people move on faster than you can say "Red light, green light, 1-2-3."


3. Precisely what games out of the only genres around that actually function with the Kinect will be its "Wii Sports"? Hm? Come on, what? They already have a Kinect Sports, old hat. They already have a Dance Central, also old hat. None will be the catalyst to sell systems like Wii Sports. So, out of the wide range of potential options and genres - you know, like all two of the genres that actually function in a way that doesn't inspire a person to run headfirst into highway traffic - which will get its golden goose? Dance games, or shitty mini-game compilations? Or maybe they'll get some MAGICAL KINECT hybrid game where you use a controller and issue voice commands, which of course could have simply be done with a headset and without concern for Xbox conferences accidentally fucking up your recognition.

4. LMFAO. just because it's so hilarious, I think the 4th point I'd like to make is simply "LMFAO."


Power of Dudebro
The biggest franchises out there will be on One. Some of them will be on the PS4, sure, but there's nowhere else where you'll find Halo, COD, Gears, Madden, etc. all on one console. Don't underestimate the dudebros who continue to fuel the yearly installments of COD, etc. and play it on the 360/PS3 instead of playing superior graphical versions on PC. The hardcore may care about FPS and res and such, but dudebro's don't.

oh wow, no where else you'll find the exact same shit you found on Xbox 360, only now with the ability to fuck yourself as a consumer! What true wonderful innovation we have here.

Nobody will underestimate dudebros, but this is a new gen and like most gens before it, it is always the games nobody expects that will blow the game open, not old franchises that every system will be getting anyway.

Marketing
Wii U already has a flat tire so only the PS4 is in the way from topping the charts. Wii U will rebound a bit, no doubt, and PS4 is formidable, but Microsoft already proved it can maneuver around Sony whenever it needs to to maintain sales momentum whether that comes in the form of advertisements, aggressive price cuts and promos, or marketing deals with publishers. Microsoft has the deeper pockets and it's looking like they may have a price advantage all gen long.

This is the one point where you'd gain some traction. Microsoft has an inordinate amount of money, a hellish desire to fuck all gamers everywhere, and no hesitation about bullshitting their way to the top. At least Sony spent generations building up massive amounts of franchises and development teams, Microsoft was pretty much puttering out at the end with horrific Kinect titles and middling, long-in-the-tooth versions of franchises everybody is finally starting to get a little tired of (except Forza Horizon. Shit was rad). Hopefully Microsoft's "15 exclusives in the first year" means compelling first party vision that suggests they'll be investing in a more meaningful way, so that the marketing isn't just vapid nonsense.

Sony seems hungrier, but I don't think any amount of hunger is going to magically give them enough money to spend as crazily for marketing as Microsoft.

But as we all know, the market is ever so slightly more complex than a single good marketing campaign.

Exclusives
There will be a bunch of One exclusives, moneyhat variety or otherwise. A handful of those will be hard to resist for even the biggest Sony or Nintendo fan so gamers will give in whether they like it or not. There's already been talk of Microsoft opening the wallet for Respawn's game and possibly Dead Rising 3. We know Ryse is coming and sounds like Insomniac and others may have exclusive stuff in the works.

This is just empty rhetoric, since Sony will have tons of exclusives as well (and their first party output is becoming exceedingly powerful in a wide diversity of genres at this point). So will Nintendo. And so far their 'money hat' brought them some exclusive shit within a mode that PS4 is getting too (Ultimate Team) on FIFA, and some first go at DLC for Call of Duty. I mean, neat and all, but this is the same sort of 'exclusives' that dominated last gen and largely become the butt of many jokes throughout the gen for both PS3 and Xbox 360, as Microsoft and Sony kept fighting over the most hilarious low-hanging fruit.

"Omg you guys, I just got the PS3 version of Assassin's Creed and it has a whole 60 minutes of exclusive content where you participate in a tedious fetch quest for all of that time! Truly Sony is opening those purse strings!"


Innovation
Microsoft were big innovators with the 360, whether people want to admit it or not and it's looking like they will keep that trend going. Gamers who think that Sony won't follow suit with the used games restrictions are fooling themselves. The future is here. You will either support it or not (see Steam). Dedicated servers, dynamic achievements, in-game skype and internet feeds, video sharing, cloud enhancements, clean and snappy interface, real-time multitasking/switching, smart TV, etc., etc. Few companies will be able to match the One's online gaming experience, but it will come at a cost, of course.

They've largely innovated purely in the online space, but it also came with all sorts of caveats that consumers are slowly starting to pick up on. Microsoft has to do a metric fuckton to suggest that their online service will continue to be worth paying for in the face of a PS4 which similarly has an insane amount of features just like you mention. And Sony's PlayStation Plus service is a value so insane in comparison to the Xbox Live service that it immediately made it an insult to me to continue paying for Live. I was already considering jumping ship after Kinect came out and destroyed everything that I loved about 360 piece by piece, but once I tried PS+ I pretty much stopped paying for XBL altogether.

I'm just a silly, insignificant anecdote in this case, of course, but you seem to be greatly exaggerating the breadth of their 'innovations'.

Do you work for MS?

Nah, but he's a real old school Xbox flag holder, so it's expected some push back from one of these old school cats. So far it's been pretty much harson, DopeyFish, this guy and like a handful of others, and most of them are from the class of '02.
 
i dont know which element tries harder lately, the hate pile-on or the MDF response. feels like the MDF from threads like this though.
 
As much as you hate the One right now, chances are you're going to buy one sometime during its lifespan because you are a gamer.

I'll not be buying one ever because I'm a gamer.

I'll be perfectly content with Nintendo's offerings along with Sony's as long
as they don't pull any online DRM/block used games bullshit with PS4.

I've been gaming since the original Atari 2600. It's been fun ever since.

What MS has done with Xbox One is totally gut out any fun and packed it
with so much useless bullshit and anti-consumer tech that it's an embarrassment
MS even considers it a gaming machine.

I want to be able to go to a store and then come home and
play it. I don't want to punch in authentication codes because
MS and their third party developers think I'm a thief for sharing
the game with my brother.

I don't need my system spying on me with it connecting to the
Internet once a day to inevitably check to see that I'm being
a good little boy and not installing things not approved and behind a paywall
by MS on a system I own.

I don't need an Internet connection for my single player game nor
do I prescribe to the theory it's for "quality" assurances.

I don't need a mandatory camera pointed at me in my living room with
MS executives promising they take my privacy very seriously. Why even address
that if there's not something more to it? And if I decide to unplug Kinect
it will brick the system?

MS has basically tried selling gamers a bill of goods under the guise of
"Next Gen" when all it really is, is the "Next Gen" tech of DRM packaged
as a gaming system.

It's one of the most disgusting, laughable attempts at a gaming system
ever with no redeeming value.

If this is the future of the gaming industry, they can keep it all to themselves
until they bring the whole thing crashing down on their heads.

Me? I'll go pop a cartridge in my Atari system as my kids watch and teach
them about the legacy of gaming and of the hobby of being about fun.

That's what I need, because I'm a gamer.
 
People more than ever are also questioning the value of Live these days. Smartphones and tablets give access to those same apps for free that are behind a pay wall on Live. PSN has near parity concerning online features now, plus PS+ has become one of the best deals this generation. You can't dismiss these things; they are important to a whole lot of people.

Questioning where? On NeoGAF? That's the only place where people are questioning the value of Live because the 360 continues to outsell the PS3 by a large margin in the US month after month and statistics show that a large number of those people are also buying Gold subs.
 
Roughly 20 gold/25 silver/30 disconnected if we assume that no one has multiple Silver accounts. (This is a poor assumption; there's a lot less of a reason to have a Japanese and Euro account for demos/single-region DDL titles on 360 than PS3, but it's still nonzero.)

On the other hand, team disconnected earns MS a lot less money. If you run the numbers from a pure cashflow perspective, Live Gold is responsible for the entirety of X360's profits.

Of course they are valuable, which combined with the expanded market they are hoping to reach are the reason they are willing to toss them to the wayside. However, you're still talking about potentially millions of people who buy your console, games, and accessories who won't have access to your new device.
 
Personally, I hope the Xbox One fails so horribly M$ backs out of the console market completely.

That being said, they will undoubtedly iron out the major issues before launch and it will be a successful console.
 
Actually we might see a quite complete reversal after E3. You know why? Because of the very backslash we are giving to Microsoft right now.

Let's face it, right now in Microsoft offices people are probably panicking. They are currently studying what people are complaining about right now and they will probably re-plan their E3 conference from scratch, focusing on adressing the fire.
They will tell you a big load of bullshit, the exact stuff you want to hear and then people will calm down. After that, November will come and people will peacefully buy the console by thousands.
 
Questioning where? On NeoGAF? That's the only place where people are questioning the value of Live because the 360 continues to outsell the PS3 by a large margin in the US month after month and statistics show that a large number of those people are also buying Gold subs.

Key words are "in the US" we are not the only people in the world.
 
Dudebro is such a stupid term. It was invented by gamers that were bullied in school by popular kids who have now also taken up gaming.
 
Actually we might see a quite complete reversal after E3. You know why? Because of the very backslash we are giving to Microsoft right now.

Let's face it, right now in Microsoft offices people are probably panicking. They are currently studying what people are complaining about right now and they will probably re-plan their E3 conference from scratch, focusing on adressing the fire.
They will tell you a big load of bullshit, the exact stuff you want to hear and then people will calm down. After that, November will come and people will peacefully buy the console by thousands.

we really don't know what they have planed for e3. They already said before the event that e3 would be for games and this event was for setting up the story.

If ms brings the games for e3 your not going to see a change here. This has been boiling since 2007 once people couldn't go lol xbox 1.5 anymore
 
I don't find it impossible in America, far from it. But in the rest of the world things will be much harder, and Japan is outright impossible. I would be amazed if the Xbox One becomes more successful than the 360.
 
i dont know which element tries harder lately, the hate pile-on or the MDF response. feels like the MDF from threads like this though.
Probably partially because a lot of what Microsoft wants to do here IS very problematic, even if physical media is doomed to go for games this is the most inane, sloppy way to do it, and the type of device they're trying to make the X1 be is a kind of device that has been attempted multiple times, has failed each time, and seems more like something that would've been amazing and relevant in the 90s but now seems like a convoluted version of what could be done more naturally with streaming video.
 
Guys did you know that while you are jerking off to porn (sponsored by Pizza hut) you can also play an amazing EA game (sponsored by Mcdonalds) and then follow your dumb as shit fantasy sports (sponsored by ESPN)? Isn't the future awesome?

<Blink for 10 free xbox live points. >
 
after seeing the comments in the neogaf Xbox 360 unveil thread i'm fairly confident the Xbox One will do just fine when it launches possibly doing even better than PS4 and will absolutely crush the Wii U
 
Actually we might see a quite complete reversal after E3. You know why? Because of the very backslash we are giving to Microsoft right now.

Let's face it, right now in Microsoft offices people are probably panicking. They are currently studying what people are complaining about right now and they will probably re-plan their E3 conference from scratch, focusing on adressing the fire.
They will tell you a big load of bullshit, the exact stuff you want to hear and then people will calm down. After that, November will come and people will peacefully buy the console by thousands.

People were rioting about these exact policies 2 months ago when the rumors came out. Do you really think MS didn't see that when it was happening?

Why would they change it now when people are having the same backlash they were to begin with? MS apparently felt fine with going through with it after that.
 
For real, do you really believe kinect will really make the difference? Look at it now, if you have it probably is some place far from your room
 
Well it's the only console I'm not buying.

I don't know a single person who has a positive opinion of the XBone in real life.

Price will be a HUGE factor. There could still be a 599 in the future.
 
Give this man a gold star. He is the only one talking sense in this place for the last 35 hours.

Shill thread?
Seriously just flat out telling me I'll be buying it and what I think doesn't matter?

Nice try shill.

I've posted this several times already, but what's one more.

The PS4 reveal and PC prices/Steam sales made me decide to build a gaming PC this year.

This means 2 things for me regarding a next-gen console purchase:
(1) Got to have exclusives I give a damn about.
(2) Got to give me features I will use and add value.

Xbone does absolutely nothing for me currently. I'm over Gears. I've never liked Halo. So what's that leave? Rare games, maybe? A new KI would get my interest a bit, but I don't think it'd sell me a system. And the rest of the feature set on an Xbone? Again, not interested.

PS4, contrastingly has developers and IPs I care more about. In the last year, MS has had two major exclusives, Sony has had at least 3. And I care more about all 3 of the PS3 exclusives than I do about Gears Judgement or Halo 4. Add in the fact that I own a Vita and am curious about the full remote play possibility for all PS4 games and I'm currently on board to purchase one eventually, but not until several price drops and potentially a hardware revision.

Point being, I really don't give a shit about Xbone or how it sells until I see 1 or 2 have enough push behind them to outweigh all the negatives.
 
Guys did you know that while you are jerking off to porn (sponsored by Pizza hut) you can also play an amazing EA game (sponsored by Mcdonalds) and then follow your dumb as shit fantasy sports (sponsored by ESPN)? Isn't the future awesome?

<Blink for 10 free xbox live points. >

What would you rather be doing? Playing a mascot fighting game?
 
I'm sticking to my theory until the end, and after the first two years i can look back to see if i was right.

Dudebros will go where the hardcore goes. They are trend followers, not trend setters.

In console gaming, first you win the mindshare game, the hardcore gamers, and after a while, the dudebros come in.

It was like this with SNES, PS1, PS2 and 360. Won't be different this time. The winning system usually gets the core and the dudebros.

Of course, the Wii is the exception that needs to be studied.
 
Too many variables to play out before we should even be thinking about who's going to be market leader right now. Things like price, supply constraints, new ip's, consumer reaction to the DRM, whatever Nintendo does, Sony's multimedia partnerships etc. We probably won't be able to make a feasible prediction on market leadership until after 2014.
 
I'm, sticking to my theory until the end, and after the first two years i can look back to see if i was right.

Dudebros will go where the hardcore goes. They are trend followers, not trend setters.

In HD gaming, first you win the mindshare game, the hardcore gamers, and after a while, the dudebros come in.

It was like this with SNES, PS1, PS2 and 360. Won't be different this time. The winning system usually gets the core and the dudebros.

Of course, the Wii is the exception that needs to be studied.

So your predicting the ps4 will win because the ps3 did?
 
Too many variables to play out before we should even be thinking about who's going to be market leader right now. Things like price, supply constraints, new ip's, consumer reaction to the DRM, whatever Nintendo does, Sony's multimedia partnerships etc. We probably won't be able to make a feasible prediction on market leadership until after 2014.
E3 is gonna be something this year. Don't even bother to log on to GAF during those days; the meltdowns will be absolutely nuclear.
 
1. Kinect 2.0 can never be the next wiimote because its utility for 99% of genres is essentially nothing but pain and shitty gimmicks. Because it lacks tactile feedback and buttons, it's basic functionality is somewhere between miles behind the wiimote and stabbing yourself in the penis with a steak knife and then trying to control a game with the entrenched, bloody blade still stuck inside you, acting as if it was an analog stick.

2. Kinect 2.0 can never be the next wiimote because Microsoft already burned off the hype over the technology when it blew its load on $500 million marketing for the 360 version of the technology. Now it's no longer fresh and new, and trying to describe in commercials that HOMG IT CAN NOW DETECT YOUR HEART and notice your fingers is going to inspire about as much new fervor as the latest Milli Vanilli Zombie revival concert. Nintendo learned that with gimmickry like this, eventually people get tired of it and move on to the next big thing. Essentially, Kinect is already the old kid on the block. Nobody gives a fuck anymore. When you start telling consumers to expect wild gimmicks, they start developing a sort of ADHD syndrome where they always expect such a thing from that company, and when they fail to keep delivering that quick buzz of empty, short-term appeasement, as is inevitable, people move on faster than you can say "Red light, green light, 1-2-3."

Ami, here to say the things I'm usually too nervous to say. I don't know how many anti-Kinect posts I've written out and deleted. I'm still waiting for Microsoft to show me just how this thing is going to be worth my time. And now the fact that they're forcing it on people to the point where the system won't work without it being connected... I mean, surely there's some justification for this beyond just them being obsessed with their own creation.

But until that happens, it's going to continue to be nothing but dead weight to me. It's not that I want to hate it, it's just a piece of tech that could either be good or bad, but they've yet to give me one single reason to care about it. I'm sure it will do some cool stuff, but like you were saying about the Wii controller and motion controls -- it still felt like a game controller, it was something material that I could play with. That's what makes the difference to me.

A friend of mine on Facebook tried to call me out when I said that the Kinect is useless to me and, as of right now, not an interesting way for me to play games. He countered with "well I didn't hear you bitching about the Wii." Shit's apples and oranges, god damn.
 
As much as you hate the One right now, chances are you're going to buy one sometime during its lifespan because you are a gamer

179599_o.gif


At this juncture, if you gave me a free Xbox One with 5 new games I'd sell it in a heart beat. No questions asked. Probably at half the price of the console too. or whatever I could get as soon as possible.
 
Why are so many people saying the 360 is on last place? Are people holding on on fake news or did something new happen?

Surpassed 360 this month I believe. If Sony keeps the PS3 around for 3 or more years it might surpass Wii as well. If they could get that ps3 down to $99..

Fucking despise posts like this. Should be ban worthy.

What? Why? What was wrong with that post..?

Power of Dudebro
The biggest franchises out there will be on One. Some of them will be on the PS4, sure, but there's nowhere else where you'll find Halo, COD, Gears, Madden, etc. all on one console

So What?
Gran turismo, Uncharted, Cod, Madden, all on one system, with better graphics?

I'm pretty certain Halo and Gran turismo are around the same size franchises.. ( I think Gran Turismo 5 is close to - if it hasn't already - outselling Halo Reach.)

Uncharted is also now a big seller for Sony, maybe bigger than gears. (Smaller opening, longer legs.) Maybe 200-300k smaller tops.

So, its not really that big of a deal. Replace the dudebros with whatever bros that play Gran Turismo and Uncharted.
 
You do know that the wiiu beat the 360 and ps3 launches right ?


360 sold out I thought though which would give that context? But this is why I'm skeptical of consoles taking over the living room because you could sell out all year long and still not be shipping as many devices as other products.
 
What's this nonsense about it outselling the ps4 In the US?

How far behind are ps3 sales compared to 360 in the US?

Is it that much more ahead in terms of sales?

360 had a year start. This time they won't.

Is the Xbox brand name more popular than the playstation?

No fucking way.
 
The infinite power of the dudebro

That pretty much sums up the current gen.
No one really has any idea what the outcome of the next gen race will be. Things shift around all of the time through each generation. It's true that Microsoft has deeper pockets than Sony. But where they gain the most cash in terms of consoles is from the US. The world is a lot bigger place than just here.

360 had a year start. This time they won't.

Is the Xbox brand name more popular than the playstation?

No fucking way.

I'd argue that it is with the younger crowd. Talking about people who were between the ages of 5 - 15 when the 360 launched.
 
The only way it could be #1 in sales is if they launch it at $399 and the PS4 launches at $599. That's the way I see it.
 
hahahahahahaahaaaa


xbox one is the new laser disc, beta max, or HD DVD

betting on cable when the trend is streaming on demand content is fucking retarded
 
As much as you hate the One right now, chances are you're going to buy one sometime during its lifespan because you are a gamer and it will be tough to resist when all is said and done. Here's five reasons why the One will top the charts:

Kinect 2.0
Kinect 2.0 will be the next Wiimote. The new Dance Central and Kinect Sports will be just the tip of the iceberg. MS knows they need a few more killer apps to start the avalanche effect and that's exactly what they have been working on in the hopes of having the next "Wii Sports" phenomenon on their hands. No other system can provide this type of mass market offering for grandma and little tommy alike.

Power of Dudebro
The biggest franchises out there will be on One. Some of them will be on the PS4, sure, but there's nowhere else where you'll find Halo, COD, Gears, Madden, etc. all on one console. Don't underestimate the dudebros who continue to fuel the yearly installments of COD, etc. and play it on the 360/PS3 instead of playing superior graphical versions on PC. The hardcore may care about FPS and res and such, but dudebro's don't.

Marketing
Wii U already has a flat tire so only the PS4 is in the way from topping the charts. Wii U will rebound a bit, no doubt, and PS4 is formidable, but Microsoft already proved it can maneuver around Sony whenever it needs to to maintain sales momentum whether that comes in the form of advertisements, aggressive price cuts and promos, or marketing deals with publishers. Microsoft has the deeper pockets and it's looking like they may have a price advantage all gen long.

Exclusives
There will be a bunch of One exclusives, moneyhat variety or otherwise. A handful of those will be hard to resist for even the biggest Sony or Nintendo fan so gamers will give in whether they like it or not. There's already been talk of Microsoft opening the wallet for Respawn's game and possibly Dead Rising 3. We know Ryse is coming and sounds like Insomniac and others may have exclusive stuff in the works.

Innovation
Microsoft were big innovators with the 360, whether people want to admit it or not and it's looking like they will keep that trend going. Gamers who think that Sony won't follow suit with the used games restrictions are fooling themselves. The future is here. You will either support it or not (see Steam). Dedicated servers, dynamic achievements, in-game skype and internet feeds, video sharing, cloud enhancements, clean and snappy interface, real-time multitasking/switching, smart TV, etc., etc. Few companies will be able to match the One's online gaming experience, but it will come at a cost, of course.
vpUR3BW.png
 
This forum represents a very small sliver of gamer. It can easily be a success in the US if MS prices and markets it right.
 
As much i think this Xbone is looking like shit, as of now, i have to say Harson has a point, i think, with XboxLive being a foot in the door.
I think that will be MSFT's greatest weapon, especially at the start.

As for me, they should really have the best fucking conference i've ever seen in my life, at E3, to convince me to buy one, with what they've shown so far.
 
hahahahahahaahaaaa


xbox one is the new laser disc, beta max, or HD DVD

betting on cable when the trend is streaming on demand content is fucking retarded

Yeah, it probably won't have ANY streaming on demand apps. Just like the 360, right? Oh wait, the conference yesterday even showed it had said apps. What a fucking retarded post.
 
I've been predicting third console curse for a long time now. I was right, I just didn't know it would be this quick. The video game gods are powerful.
 
They'll draw in the uninformed and the mouthbreathers, sure.

Will that be enough to counter the mass exodus of the tastemakers? We'll have to see.
 
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