According to fresh data reported by GI.biz, Sony’s PlayStation 5 is “comfortably” number one in Europe, with sales up an incredible 143% over October last year. The near seven-year-old Nintendo Switch is second despite a 20% drop in sales year-on-year. But the Xbox Series X and S have seen a whopping 52% drop in sales.
Even month-on-month comparisons are tough for Xbox. PS5 sales are up 11% in October compared to September, Switch sales are up 10%, and Xbox sales are down just under 20%. GI.biz noted that Xbox’s big exclusive Starfield launched in September, whereas PlayStation had Marvel’s Spider-Man 2 and Nintendo had Super Mario Bros. Wonder in October. Both games broke sales records.
Xbox Series X and S appear to have hit a wall just three years into their life, which is obviously a big problem for Phil Spencer and his Xbox leadership team. But what can be done? After Microsoft’s incredibly $69 billion acquisition of Call of Duty maker Activision Blizzard, it seems likely Game Pass in particular will become an even more compelling subscription service. But it will take some time for the behemoth publisher to integrate itself into the Microsoft machine, and executives have indicated games such as Blizzard’s Diablo 4 and Activision’s Modern Warfare 3 won’t hit Game Pass until some point in 2024 at the earliest.
Xbox desperately needs momentum in order to stop the rot. With Activision Blizzard in tow, Microsoft’s gaming ambitions are significantly stronger. But it may not be until 2028, when Microsoft is reportedly set to launch its next-generation console, before Xbox makes its console comeback.
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