CrimsonCrescendo
Banned
Well... I guess it's deserved? I mean she's one of the few AAA female leads in a videogame in recent years so it's also easy for her to be more recognizable than other minor characters. I might also add that she's the second most famous character in the series after Cloud so that's quite an achievement in itself. She's famous because the campaign marketing for XIII and her was simply perfect. Then they just went on putting her everywhere as they did for Cloud so of course that turned annoying for someone. It doesn't change the fact that for once a japanese company have been able to create a successfull worldwide "mascot" again after so many years of forgettable characters.
Like it or not, Lightning IS famous.
Define "successful worldwide". The games she stars in have plummeted in sales to the point where a 50 to 60 percent drop between games is to be expected. Whatever popularity she has does nothing to bolster sales, so for a company like SE, it's pretty much worthless. She has also never placed in a poll in the west. Many reviewers in the West lambaste her. Yes, she had some accolades in XIII, but as time has gone on, the criticism of her has gotten to be more and more. You don't see her mentioned when people talk about "mascots", at least not in my experience.
Famous or not, she doesn't have any traditional star power. Reviewers lambaste her, her games rapidly decline in sales, and she is most certainly not a mascot anywhere else but Japan (and even there I highly doubt it).