They are not very good in communicating the differences between the PC and the console-versions. This is the only problem. So much hate and so much bad PR wouldn´t have be there, if they had release new PC-footage. The incompetence is more on our side :I As we, the hardcore-gaming-community, talk about stupid graphic-details we can´t really compare (because of different ingame-situations/day-night/light/weather) and always do compare that whole console-footage with high-end-PC-footage (e3 2012 demo).
There is one thing we can really learn because of that whole Watch Dogs talk: The next-gen consoles are not thaaat NEXT-GEN after all. Of course, there are some games (PS4) which look great, the same way some PS3 looked very nice (Uncharted and some other exclusives), but comparing to the high-end-PCs, the real next-gen-console-storm is already over before it really started. BUT, it´s not all about the graphics, and this is actually the biggest point which a lot of people forget.
You can have the most innovative game upcoming with the freshest gameplay, if there are some mistakes in PR-communication or any other blunder is made, no one will care about the cool features. This is sad, but the usual internet-community behaviour
PS: Sorry for my bad english, I hope you understand what I am talking about