Wyatt gimmick is very narrow. it won't work as a face gimmick, no kids and folks with jobs will cheer for a swamp cult.
it's something out of 1994 but looks better cause Bray makes it work.
It is, but I'm asking this honestly, wouldn't you say there's gotta be someone who is sctrictly a heel? It being limited is what makes the babyface working with him important, because you gotta respect the gimmick. Hogan would be over the top selling the children in sheep mask and he would be pissed... he would be ANGRY that this is being done to his little hulkamaniacs.
Daniel Bryan went as far as changing how he wrestle to respect the gimmick while he was brainwashed, he ran around less, he was more stiff, he tuned down his selling. And when he "shed the skin" at the cage match, he immediately reverted back to mark the difference between being Daniel Wyatt and Daniel Bryan. And then he lost clean right at the start to the build to wrestlemania.
The Rock would have crapped all over him and then lost.
The character itself is indeed shallow, he is a cult leader who thinks he is a god and wants to burn everything and do evil things because evil is evil and he is evil. If you go and say "silly Wyatt, you are not a god, you are just a weird fat man, oh you're so silly" and proceed to defeat him 10 times a month no matter what, then yeah, the gimmick is over. Same with Sandow. Megalomaniacal gimmicks can survive either losing only when it matters the most (and after being built into being a credible threat and then only in a match where they show that they could have won if only the hero wasn't so resilient) or being crapped on and made fun of only to prove the face wrong in the ring forcing them to be taken seriously.
Wyatt didn't came out dead out of Wrestlemania, the narrative that he could keep going despiste that loss where he almost brought the evil inside of Cena out wasn't bad, even if the match could have ended in something better than AA from nowhere into pin; but then he gets squashed for a straight month while being made fun of and there you go. Which midcard face wants to feud now with the guys who can't defeat Cena on 3 - 1 matches to save their lives and have little kids with weird voices winning their battles for them? Feuding with Bray would make Kofi look bad at this point.