Again, no one is expecting that per se. The point simply is that Ubisoft could have done that, and they didn't, even if the time period offered more choices than others in that regard. They are not obliged to not put only male leads in the game, like developers are not obliged to not make games that suck, or are not obliged to not represent women with token attributes that exist only for men's enjoyment, but they should: to create better, more inclusive, more interesting games, they should. If Ubisoft simply responded "we assumed a male lead because it's a AAA game, and we didn't think about gender-neutrality", that would have been an honest answer, an answer that showed the horrid state of AAA games but it's not news; but they tried to cover their asses with circumstantial arguments that have no real weight.