In the case of No Man's Sky, the media is responding to the audiences desire for more information. That's not manufactured hype, it's the way the system should work.
What exactly is manufactured hype?
- Thread starter Rembrandt
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In the case of No Man's Sky, the media is responding to the audiences desire for more information. That's not manufactured hype, it's the way the system should work.
Ol No Bones
Banned
Both game releases were a pretty big deal. The marketing leading up to Halo 3 was perfect.
Basketball
Member
On the opposite spectrum remember when Rockstar released that 1st trailer
for GTA V that one small 1 min and 20 sec teaser ... now that was real hype. millions of youtube views , forums gushing over it, news outlets and other looking over all the details in that one small trailer. almost every vg podcast discussed it
There has not been hype like that at all from any game since then on that scale
in the fighting games scene there is something called fake hype .. when commentators get over excited over something that happens in a match when the crowd watching is pretty much silent this will happen at evo guaranteed
Titanfall and Watchdogs I think are solid games but both were nothing groundbreaking so when I heard press were swooning over it, it was a little strange after playing and seeing the games myself.
for GTA V that one small 1 min and 20 sec teaser ... now that was real hype. millions of youtube views , forums gushing over it, news outlets and other looking over all the details in that one small trailer. almost every vg podcast discussed it
There has not been hype like that at all from any game since then on that scale
in the fighting games scene there is something called fake hype .. when commentators get over excited over something that happens in a match when the crowd watching is pretty much silent this will happen at evo guaranteed
Titanfall and Watchdogs I think are solid games but both were nothing groundbreaking so when I heard press were swooning over it, it was a little strange after playing and seeing the games myself.
PeskyToaster
Member
I could be very wrong. I know they have had to close some playlists. At least on PC word is it's hard to find a game.
Point is, the the being generated by the press and PR did not resonate with people.
Pack it in. We're done here.
Clearly, since those opinions were such strong arguments. -_-
lifeexpectancy
Member
Titanfall is an interesting case study because it has both. It's one thing to promote your game/advertise it, but the inundation of 'this is the greatest game ever in the history of games' shit leading up to the beta and launch was, IMHO, manufactured hype.
Then people played the alpha/beta and were genuinely impressed and excited, and they talked about it. Thus began the REAL hype.
Then the game launched and people were sitting in lobbies for 5+ minutes between matches. Sitting there. Waiting. Other team backed out down to 2 people? Oops, guess we gotta start all over again there guy. Timed out from the server? Doh! There goes another 5 minutes.
See, the problem with Titanfall, the biggest one anyway, is that the wait time between matches is ABSURDLY long. Who wants to sit there staring at a loading screen or lobby for half the length of a normal match? Not this guy.
It's a good game, when you're actually playing it, but there is just far too much time when you're NOT playing it, even though you're staring at the screen. That's why its sales fell off a cliff. I know I told my friends not to buy it strictly for that reason and that reason alone.
The letdown that was the actual experience of the finished product (due to these long wait times) left a lot of people, even ones who genuinely LIKED the game in alpha/beta, disappointed. So using the awesomeness of 20/20 vision that is hindsight, they proceeded to call ALL hype surrounding the game manufactured, even though there was in fact both manufactured AND real hype.
TL ; DR - Manufactured hype is merely another way of stating overly hyped, as in hyped beyond the ability for any game to really live up to.
LiquidMetal14
hide your water-based mammals
Let's say they put in a campaign and maybe some kind of co op and even expand on the size of the MP to more players, who gives a damn about multiplatform "he said she said" butif it they add those things then they have my attention. It doesn't take a genius to see there is potential there.
I get what you're saying, that the media outlets serve only as advertisements, which I agree with. But the term manufactured hype specifically bugs me as it was not used in the past and I mainly see it by people to lazily jab games they don't like.
To me manufactured hype is synonymous with any marketing, it's just stuff meant to drum up excitement however it can away with. Hype in itself is not even a measurable construct, so it's mostly up to the gamer themselves to determine if a game interests them while being able to see through the bullcrap.
no I wouldn't either but it's a minor step into that PR world
shacklesmcgee
Member
The Bloodborne leaks were pretty hyped for just a few pictures and snippets of a trailer. Wasn't it over a million views?
So isn't that the case for every game listed here? Unless you think nobody was interested in titanfall, evolve, destiny, watch_dogs.
Dragonborn
Member
Alright maybe if I reword. First off, yes I am looking forward to No Man's Sky and yes, I was looking forward to TF (Though admittedly I was much more skeptical and less interested in it then I currently am for NMS).
Now, here's what I mean. The reason I call TF's hype manufactured is because it was pushed so strongly by the press and MS. The hype train centered around it being this amazing, revolutionary, once in a lifetime gaming messiah, the next CoD, the savior of the X1, etc. We all saw the countless and constant articles, we all saw how it was the only thing MS could talk about. They really wanted to make it happen.
The game comes out, it's okay, not bad by any means, but certainly not the revolution the media hyped it up to be. Sells very well first month, completely collapses the second month and all of a sudden no one's even talking about it. That's what I mean by manufactured.
Does that mean there wasn't any real hype? Of course not, I'm sure there were plenty of people looking forward to it, and plenty that were swept up by the hype train. However, I don't feel the media's overhyping translated to the audience. Compare that to NMS, who's hype started the moment the game was announced. The media's picking up on it more, but the hype is strongest within the community.
You get what I'm saying? I'm not saying TF is a bad game, and I'm not trying to insult anyone that thinks it's great. I'm just talking about the manufactured hype aspect of it. TF2 will likely be hyped, but nowhere near the degree of TF because:
1. MS is not going to be behind it (if it's indeed multplat)
2. Most importantly, people won't get fooled a second time and will know what to expect.
Bloodborne is a great example of genuine, community hype.
It's still advertisement and the media has pushed it pretty hard. I'm not sure why it wouldn't be considered hype by the media.
Basketball
Member
O yeah that was hype was real
It isn't to a detrimental extent, but the community hasn't been hanging on like most other PC shooters.
I don't know about that one though. There was so much on the fronts of manufactured hype and extreme marketing, I actually do think that it had resonated with players to the point where a presumable large majority would go buy that game. We have different definitions of it, but I do think Titanfall had huge manufactured hype in a slightly similar sense.
Definitely. Thinking about the idea that you have to pay that your game was highly awarded at a gaming convention is sick to me. Glad Mojang/Notch said something about it.
TrueGrime
Member
You can't dismiss the fact that personal bias is playing a very large part not in the definition of what manufactured hype is, but the games they're using as examples to justify said manufactured hype.
LiquidMetal14
hide your water-based mammals
Can you show us where the hyperbole on the media's part is though? I'm not in the media and see it as this nearly revolutionary game if it manages to be what they say. It's not some huge AAA spectacular doing that for me. It's a game from a 10 person studio.
Gray Matter
Member
But the media was, how many times was the quote "believe the hype" thrown around before launch
The degree to which Titanfall was hyped by the media and MS was much greater than any of those games. They did well but MS expected it to single handedly give them a market lead.
Well there was just a big spotlight put on TitanFall.
It was being made by the people who made CoD4. So there was the narrative of them having thier series taken away from them. So you had articles about Respawn. Also being from that lineage, there was talk of how it would change the FPS just like CoD4. It did'nt help that it was coming out without a normal single player campaign, but they took that and at first promised it would be this new merging of single player and multi player. Surprisingly the talk of that died as the game's launch came closer.
Then it was pushed as a big Xbone exclusive. For whatever reason this was the killer app for the xbone. Not only that, it was the killer app for next gen.
Countless articles were written echoing these thoughts. Yet, while I'm sure people were interested I never saw that much actual talk about it. I don't think gamers ever thought it would be some revolutionary shooter. No, they knew Tribes was a thing. People were skeptical about the whole lack of a single player and well the game seemingly failed to deliver on that. Also, quite honestly I never thought people thought the game was at all some technical marvel looking game.
I'm sure Titanfall is a solid game. I only played the PC beta and saw no reason to actually buy the game. But there was a lot of hype written about the game, but I don't think really voiced by game fans.
It was being made by the people who made CoD4. So there was the narrative of them having thier series taken away from them. So you had articles about Respawn. Also being from that lineage, there was talk of how it would change the FPS just like CoD4. It did'nt help that it was coming out without a normal single player campaign, but they took that and at first promised it would be this new merging of single player and multi player. Surprisingly the talk of that died as the game's launch came closer.
Then it was pushed as a big Xbone exclusive. For whatever reason this was the killer app for the xbone. Not only that, it was the killer app for next gen.
Countless articles were written echoing these thoughts. Yet, while I'm sure people were interested I never saw that much actual talk about it. I don't think gamers ever thought it would be some revolutionary shooter. No, they knew Tribes was a thing. People were skeptical about the whole lack of a single player and well the game seemingly failed to deliver on that. Also, quite honestly I never thought people thought the game was at all some technical marvel looking game.
I'm sure Titanfall is a solid game. I only played the PC beta and saw no reason to actually buy the game. But there was a lot of hype written about the game, but I don't think really voiced by game fans.
All hype is advertisement/marketing(literally), the only difference between the two is manufactured normal pertains to media/pundits. And manufactured hype has been used for quite awhile.
http://thesituationist.wordpress.co...behaviour-save-professional-soccer-in-the-us/
http://www.computing.co.uk/ctg/news...analysts-and-media-says-sas-ceo-jim-goodnight
http://www.nfl.com/news/story/09000...-has-manufactured-hype-around-whatif-guy-kolb
http://cheezburger.com/7950753536
It isn't that hard to think of when you aren't overly-critical of all the posts on here dude. I've liked games (ex:Titanfall) that were full of manufactured hype at a point when there was almost nothing to show. I don't see how any bias is changing my definition to attack a game.
I guess when the press go out of their way to promote and hype a game that otherwise doesn't look as deserved of that hype to a majority of their respective audiences. Like, don't get me wrong, Titanfall is a solid concept and looked exciting, but some of the hype that was thrown at it was bordering on laughable.
Eg, take these titbits from Ryan McCaffrey's IGN TitanFall preview.
Not to mention they had adverts plastered all over their site for the game for months.
Eg, take these titbits from Ryan McCaffrey's IGN TitanFall preview.
Not to mention they had adverts plastered all over their site for the game for months.
The goal of manufactured hype is to generate natural hype.
The interesting thing about the Titanfall "beta" is that even when people started to realize the game wasn't necessarily all that they would dismiss their own skeptisism (or that of others) with some sort of cognitive dissonance that would boil down things like - lol it's just a BETA!!! We're playing an old build. It will be AMAZING when they release it.
It still amazes me that players don't realize a "beta" that comes out a matter of weeks before release is little more than a demo by a different name to let players still continue to build up unrealistic expectations in their head even once they've had a taste of the real thing.
I can't stop cringing.
Hype doesn't need hyperbole to be hype... Hype is just slang for advertisement.
Still though...
No Man's Sky, You Win E3, Forever, Spaceship fighting. Space dinosaurs. Pretty colours. No Mans Sky looked great when it debuted last year, but now it just looks like the most exciting video game on the planet. or any planet.
I agree people use it to insult the game they dont like, but call them out, not the word. Seems like it would be the better approach.
Masquerader
Member
That's so... Sickly. As in, really really disgusting and slimy and vile and blatant and I'm not even exaggerating.
JetBlackPanda
Member
Titanfall the thread? Titanfall the thread.
That IGN preview is beyond anything.. I mean what.
That IGN preview is beyond anything.. I mean what.
It seems like 2 months out from release Destiny has resonated far more with the gamer community than Titanfall did, yet I don't see media tweeting about it 24/7. I don't get it. Gamers can't seem to get enough of this game, you'd think you would want to tweet and write as many articles about this as possible since people will eat it up. I don't remember seeing one "5 Best Kills" during the Destiny Alpha.
I mean it's from an equally famous developer in Bungie, the creator of Halo, as opposed the guys who created CoD4. What gives?
I mean it's from an equally famous developer in Bungie, the creator of Halo, as opposed the guys who created CoD4. What gives?
Wow.
Go Google for heavenly sword "manufactured hype". It goes back well before then as well of course, but manufactured hype is nothing new in any way - neither the term nor the noun. The reason it came up so much with Titanfall is that Microsoft/EA took it to a whole new level.
Watch_Dogs was closer to misplaced hype than artificial hype in my opinion. Gamers (including myself) were legitimately excited for the game, it's just that our excitement was the product of bullshots and misinformation.
Titanfall on the other hand was presented as the savior of the Xbone and a redefinition of the FPS as we knew it; it was the game of the next generation and all of your friends were buying it so holy crap you better buy it too. Halo was presented like this too, although it actually did turn out to be a pretty decent game with some staying power.
Titanfall on the other hand was presented as the savior of the Xbone and a redefinition of the FPS as we knew it; it was the game of the next generation and all of your friends were buying it so holy crap you better buy it too. Halo was presented like this too, although it actually did turn out to be a pretty decent game with some staying power.
Leafhopper
Banned
If you cannot find a match easily outside of TDM, a game is not thriving. You can throw KZ Shadowfall on that list as well. And "resonating" is a good choice of words. Some games get an audience in proportion with the press hyperbole, others do not. Watch Dogs isn't exactly the new GTA III, but it resonated with enough people that the commercial reality matched what was expected.
I think a lot upcoming games are not going to stack up as well in that regard. People will look at how it fares in the market, how few people are talking about it a few months later, and wonder what the hell the big deal was supposed to be.
90s MP FPS are better than modern MP FPS. 1999 gave us Quake III: Arena, Unreal Tournament, and Counter-Strike. In the same year.
Chuck Norris
Banned
There was hype well before the betas, if anything it kind of dropped off a little after the betas. And there was definitely some genuine anticipation.
But the way this game swept the E3 awards and was essentially being labeled the killer app of the early gen was absolutely manufactured. In the end it was a rather competent multiplayer only shooter and that is all it ever looked like. The hype was ridiculous considering the product
How could I forget that one. Lol. Added.
Titanfall was still charting when the April NPD rolled around. Infamous had disappeared.
Infamous did not sell more than the Xbox One version of Titanfall. There's currently really no cumulative sales data for either.
Can we agree that although Titanfall's hype was manufactured, it was nevertheless a fantastic game? Seriously, people.
There have been games that are outright bad with non-manufactured hype like Fire Emblem Awakening (and before you talk shit about me, I was part of that hype too). Not everything that gets marketed is necessarily bad, and not everything that gets the word of mouth treatment is good.
Let's be a bit more mature about this.
There have been games that are outright bad with non-manufactured hype like Fire Emblem Awakening (and before you talk shit about me, I was part of that hype too). Not everything that gets marketed is necessarily bad, and not everything that gets the word of mouth treatment is good.
Let's be a bit more mature about this.
Sure, you're mainly saying the hype didn't match what the game ended up being/the ratio of hype to result was skewed. I've grown pretty numb to media nonsense as it's pretty typical that some hyperbole dripping articles come out all the time, so I never expected anything crazy and mostly just rolled my eyes when I read that crap. I watched videos and saw what looked like a fast paced and fun shooter, but wasn't sold until I tried the beta.
For me, Titanfall has been the most MP shooter I've played in awhile, and I still don't know where the nobody talks about it stuff constantly perpetuates from as the game is doing perfectly fine each time I play it, even at odd ass times in the middle of the night on the US East servers. Discussion and marketing always dies down, and on gaf specifically games get thrown into the community ghetto, and it's not like there's always a ton to talk about with MP only competitive shooters. You toss it in, play a few rounds, have fun and go on with your day.
Oh, I just meant primarily on neogaf. And by that I mean I just searched for "manufactured hype" and of the last 1000 results, 800 of them go from 2013 to now, while the last 200 ranged from 2012 to 2007, lol.
off duty ninja
Member
You were right on the first page and you are right here. It is ridiculous to think Titanfall and Watch Dogs were all "manufactured" hype.
All hype is technically manufactured though since that is what marketing campaigns are all about.
People are only calling out Titanfall and WD because of their dislike of those games. 8 million copies of watch dogs shipped isn't just because of manufactured hype. Guess what, people actually like it!
I think part of the problem also is that hype has a lot of different meanings, so when you say "I'm getting hyped for my Street Fighter match" and say "Evo is hyping the shit out of the Street Fighter match" or "Gamespot is manufacturing hype for the amount of people who turned out for Evo" they all mean something a little different, and the 1st one means something totally different from the latter 2.
That's just how Ryan McCaffrey does it. His GTA V previews may as well have been written by Rockstar PR.
Hyperbole flies from his every key press and his preferences for Microsoft have always been laid bare.
Dragonborn
Member
Titanfall charted in April thanks to it's release on 360. I'm talking solely about the X1 version (the one that was hyped up)
People seriously saying Watch Dogs? Everyone, including GAF, went insane after the initial reveal. It was the exact opposite of manufactured hype.
In fact that initial hype likely helped carry the game to the ridiculous success it's had.
The hype might have been misplaced in lies, but it was real and it was huge.
In fact that initial hype likely helped carry the game to the ridiculous success it's had.
The hype might have been misplaced in lies, but it was real and it was huge.
Ya, popular words that have been around for awhile are hard to search for, when you are looking for an article tag line. I thought there was a website that helped with that... I dont remember.
Maybe the guy is hoping to get into game PR. It would be convenient for him to just produce all of his reviews and previews as samples for the job application.
SweetJohnnyCage
Member
Titanfall absolutely, but I don't think No Man's Sky is manufactured hype. A lot of my friends were stupefied by the vastness and the colors. I do my best not to pay attention to gaming media, unless it's for a game I'm interested in on my own. When I noticed that none of my friends were talking about Titanfall, but I couldn't get away from the ads online and on television, I knew it was just built up by the media and wasn't going to be the godsend they were hyping it up to be. That's manufactured hype.
Does it strike anyone as shady that the Titanfall ads plastered all over IGN all contained quotes from IGN previews?
I can't quite nail down why that bugs me the way it does. Whatever it is, it just seems kind of gross.
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