• Hey Guest. Check out your NeoGAF Wrapped 2025 results here!

Report claims Nintendo management scheming to get rid of Iwata

Genuine question: do traditionally priced games do well on mobile these days? How well do $5 or $10 or $15 titles sell?

Maybe they do great, I honestly don't know. But if they don't, that means Nintendo would need to look seriously into creating a F2P, in-app purchasing model for their mobile titles and that's really, REALLY not something I'd like to see happen to Nintendo games.

It might be good for business but as a consumer, it would not be good for me.

Yep, Nintendo will sell their games for below 5 bucks, most likely $1 and a crazy amount of IAP. But I guess the people wanting Nintendo to go mobile "suddenly" are okay with IAP. Because a company going mobile will only make bank with IAP, not with the price of entry.
 
not sure why you are comparing a console to handhelds, but ok.

1 billion smartphones, and 200 million tablets were sold in the last year alone. It is profoundly stupid to ignore that market.

Source? I find it hard to believe that ~14.25% of the entire globe bought a new smartphone in 2013.
 
Umm, what? Consumers are not, one a micro level, irrational they buy what is in demand, Nintendo console demand is not going to dry up by any indication, it may dissipate from time to time, but it isnt going to evaporate and most definitely not because of them releasing games on the smart phone(also Nintendo is already losing massive market share to smartphones and tablets because they refuse to enter). Also, no other non F2P games have the amount of notoriety of Nintendo, not to mention X-Com did very well on the tablet space and Beam Dog said Baldur's Gate did well, as well.

I mean, unless you can explain why games on handhelds/Tablets/Smartphones reduces demand in the console sector, your "logic" isn't actually logic but wild speculation. If anything them not releasing their titles on smartphone and tablet is actually hurting their marketshare.

Chart_USportableGameRevenue_MarketShare_2009-2011-resized-600.png


That was in 2011, how bad do you think the pie chart looks now, in terms of Nintendo losing market share? They need to do something if they want to get back some dominance in the handheld arena, since less of the market is buying Nintendo products already.

This pie chart is meaningless. The software ratio is completely skewed towards mobile. If more titles are released the more their share of revenue will increase. It does not necessarily represent whether it's a more profitable venture.
 
1) Find a 3rd party Software company create a universal SNES/NES/GBA/DS emulator that will run on WiiU, 3DS, iOS, Android, PC. Have a subscription based model that includes the entire catalog.

2) Work on creating the next gen common platform for Handheld/Console. Make sure the hand held is not priced more than $89 at launch.

I dont think they should make new games for mobile as it will derail development. All the changes in hardware, android vesion, iOS API etc will make it a pain. Dont waste the 1st party talent for porting. Do it for old games.

Similar to Intel Tic:Tok strategy. New games on Nintendo HW platforms, old games on open mobile platforms.

I would rather have my kid carry a $99 2DS in back pack than a full $500 iPAD. Also Nintendo could do cool things like Amiibo, miiverse, Street pass.
 
And the worst possible thing for gamers.

Nah man, all the cool gamers are playing on smart phones these days.


Doesn't it sound great to have 4 of your friends playing smash bros. on shitty little screens with no controller / a bad controller instead of all around the same TV?
 
Then tell Microsoft and Sony to start releasing Halo and Uncharted games on mobile, rather than just pushing an anti-Nintendo view. It goes both ways.

Besides, I'm sure he was comparing it in terms of validity and quality as a gaming device.

Microsoft already released stuff on iOS. Nintendo, like Microsoft, should create new IPs for mobile. Thus you can try getting the mobile market piece and maintain status quo on existing IPs.
 
By the way, some of us may remember that Iwata has been looking at alternative options for the company's future. He's expressed consideration of mergers and acquistions, and he's already revealed the NFC Amiibo figurines, offering to license out its IPs via third party collberations, and teased us about the Quality of Life platform for release next year.

The IP Licensing Iwata was referring to was outside of the video game industry. Things like Campbell Soups, Mercedez Bens, are the first major examples. There are endless opportunities for Nintendo characters to appear on foods, clothing, comics, movies, toys, and it is really easy money for Nintendo.

Iwata created a new dpt. titled the Business Development Department to procure these deals.

I'd rather Nintendo make good games and make less money than make complete shit on phones for more, I'm not a shareholder I don't care how much profit they make. The idea of playing smash bros. on a smartphone makes me sick.

This isn't the drastic conclusion of Nintendo entering mobile space. There is an opportunity to leverage their IPs. I think making the virtual console multi-platform on Nintendo platforms and mobile is a smart idea. There is also an opportunity for multi-platform releases of their communication apps and small e-shop or puzzle games like Rusty's Real Deal Baseball and Dr. Luigi.

Obviously they should keep their blockbuster software exclusive, but by spreading around their smaller working concepts, I think it only helps.
 
This pie chart is meaningless. The software ratio is completely skewed towards mobile. If more titles are released the more their share of revenue will increase. It does not necessarily represent whether it's a more profitable venture.
Nor is it meaningful is everyone is growing.
 
Such a foolproof plan, its so secretive that even the press can get their hands on the plan.

As for putting nintendo games on smartphone, frankly I am also against the idea. However, I simply can't see any other way to get the profit and growth of the wii era that the shareholders demanded. The greedy ones will always try to push this agenda.
 
TFA said:
The article claims that there’s a shared recognition of Iwata being the culprit among management. While there is a strong desire to bring games/franchises like Mario to smartphones, Iwata is strongly vetoing the idea. Iwata reiterates that “Nintendo’s strength is in unified development of game hardware and software”, stubbornly rejects the “net” (seems to reference how smartphones don’t use physical media since they download games), and fixates over “game consoles” – perhaps in light of his pride as a former developer.

"Hello, Nintendo? Yes, this is 1999 speaking! You're finally catching up with the rest of the world? Mmmhmm... mmmhmm... you're going to probably fire Iwata which should've been done about two or three years ago? Mmhmm, mmhmm... nice conversation Nintendo, too bad you won't do it.

Bye-bye. Send my love to Yamaguchi."
 
Umm why? X-Com on the tablet is awesome, along with a ton of other games I play on my tablet... Why would that be bad for me?

People that play mobile games aren't "gamers", didn't you know?

Nintendo wouldn't have to release anything fancy on mobile. They can do simple touch games, and even release old school games like Mario 1 and people would eat that up and Nintendo would make bank. It almost seems like an imagined fear on the part of some Nintendo fans that Nintendo will lose its soul by selling out to the devil.
 
This pie chart is meaningless. The software ratio is completely skewed towards mobile. If more titles are released the more their share of revenue will increase. It does not necessarily represent whether it's a more profitable venture.

It isnt meaningless at all, how the hell? You dont look at a chart like that simply from a profit perspective but a market-share one. Just because more content is released on the tablet/smartphone space in no way infers more revenue, it has more revenue because there are more consumers in it. The chart shows that Nintendo lost market share, that point isnt really debatable. And please explain how it doesn't show that Nintendo could earn more revenue and potentially increase their marketshare?
 
*Nintendo gamers, who represent a extremely small fraction of the market. Most people aren't willing to pay for Nintendo hardware.

That's why the solution is making competitive hardware and getting third party support. Not sacrificing the quality of some of the best games in the industry. Iwata understands this. (Well, maybe not the part about competitive hardware or third parties... But he understands they shouldn't go mobile!)
 
It seems to me that both management and Iwata are clueless. Iwata has a point about devaluation of franchises in mobile but his counter mesure and his search of the blue ocean are no getting results. The board sounds like typical Japanese videogame bussiness men focused in Japan and chasing for the trends.

What a waste.
 
I've become a big supporter of Nintendo over the last few years, so I trust the decision and leadership of Iwata. Here's hoping this is bs, I like Mr. Iwata.
 
I think Iwata has the right intentions, and in many ways is the true successor to Yamauchi. As long as he has Genyo Takeda and Shigeru Miyamoto's backing, I don't think he will be ousted from power.
 
People that play mobile games aren't "gamers", didn't you know?

Nintendo wouldn't have to release anything fancy on mobile. They can do simple touch games, and even release old school games like Mario 1 and people would eat that up and Nintendo would make bank. It almost seems like an imagined fear on the part of some Nintendo fans that Nintendo will lose its soul by selling out to the devil.

Google and Apple are clearly more evil then Nintendo rjinaz, how can you not see it.
 
That's why the solution is making competitive hardware and getting third party support. Not sacrificing the quality of some of the best games in the industry. Iwata understands this. (Well, maybe not the part about competitive hardware or third parties... But he understands they shouldn't go mobile!)

Making "competitive" hardware and trying to creep into MS/Sony's market is a deathwish. That's some fan pipe dream that the glory days of the SNES would return but it's just not realistic in 2014 and beyond. It's no coincidence that Nintendo's most successful home console of all time (and the one that bucked the downward trend of sales Nintendo experienced when they did try and 'compete') was when they went completely outside the box with the Wii.
 
I've become a big supporter of Nintendo over the last few years, so I trust the decision and leadership of Iwata. Here's hoping this is bs, I like Mr. Iwata.

There's no way this is all true, it reads completely like anti-iwata, 'I want pokemon on my smartphone!' fanwank.


The only change I'd support from Nintendo is changing to a PC dev, fuck mobiles and fuck consoles, I'd be completely happy with only needing a PC.
 
It's kind of shocking he's been propped up there for so long.

Not very many corporations tolerate a CEO who posts three straight years of losses.

Sony investors supported that with worse losses, so I guess it isn't that bad...
 
That's why the solution is making competitive hardware and getting third party support. Not sacrificing the quality of some of the best games in the industry. Iwata understands this. (Well, maybe not the part about competitive hardware or third parties... But he understands they shouldn't go mobile!)

Why would the quality be inferior is the only way for them to provide a competitive hardware is for it to be similar to what the competition have? What Nintendo game would be worse played on PS4/Xbox One? The game pad was just a disaster, could have easily been replaced by a portable or tablet second screen experience, in the rare event if was needed.

To me consoles wars aren't worth the risk for Nintendo, its like Disney getting excessively involved in a format war when they can just ride whatever wave there is(they will try to influence as much as they can, but they won't go down with the boat).
 
I've become a big supporter of Nintendo over the last few years, so I trust the decision and leadership of Iwata. Here's hoping this is bs, I like Mr. Iwata.

What has Iwata done that makes you like him? I like Nintendo, but because they make awesome games... I dont see how Iwata gets credit for this though, anymore then Reggie(in fact I think he deserves more credit then Iwata by a lot).

Sony investors supported that with worse losses, so I guess it isn't that bad...

Heh, it's sad when you see Nintendo get compared to Sony(A company in constant fear of having to sell its kidney).
 
I'd love to play some Mario on my phone while sitting on the toilet.

Those who think that's a stupid idea are stupid. It's where the moneys at right now.
 
What has Iwata done that makes you like him? I like Nintendo, but because they make awesome games... I dont see how Iwata gets credit for this though, anymore then Reggie(in fact I think he deserves more credit then Iwata by a lot).

For me, it's Iwata's morals and ethics. He could have microtransacted the hell out of Animal Crossing New Leaf, because he knew people would spend money, but he chose not to. He is against screwing the consumer, something which is getting rarer and rarer of CEOs in this industry at the moment.
 
For me, it's Iwata's morals and ethics. He could have microtransacted the hell out of Animal Crossing New Leaf, because he knew people would spend money, but he chose not to. He is against screwing the consumer, something which is getting rarer and rarer of CEOs in this industry at the moment.

The fact that he's actually a genius-level developer rather than a business-oriented suit is also great.
 
WiiU numbers are egregious. Games like Mario would make Nintendo a lot more money if they came to tablets/mobile. Nintendo needs that money. Its best for business.

To Satoru Iwata, this line of thought is a short-term strategy, and one he doesn't wish to pursue because he, like Yamauchi and others at Nintendo ( like Shigeru Miyamoto), fully embrace Nintendo's status as a platform holder. They have too much pride to release software on other platforms when they place so much value on the business of integrated hardware and software as being Nintendo's identity.

Here's some of Iwata's comments when asked about possibly supporting smartphones in 2013:

“If I was only concerned about managing Nintendo for this year and next year—and not about what the company would be like in 10 or 20 years—then I’d probably say that my point of view is nonsense. But if we think 20 years down the line, we may look back at the decision not to supply Nintendo games to smartphones and think that is the reason why the company is still here.”

“I understand the reality that there are some in the market who are more supportive of doing things differently than the way we are doing it. If you want to make short-term profits from the stock price, then I am a very bad president. But I don’t think I’m so bad for maximizing the long-term value of Nintendo.”

“The capability of smart devices is growing and what a game machine can do uniquely is getting more narrow if we don’t do anything. So game machines need to expand into things that smart devices cannot do. Once we can no longer think of anything, that’s the point we can’t continue the game-machine business.”
 
It isnt meaningless at all, how the hell? You dont look at a chart like that simply from a profit perspective but a market-share one. Just because more content is released on the tablet/smartphone space in no way infers more revenue, it has more revenue because there are more consumers in it. The chart shows that Nintendo lost market share, that point isnt really debatable. And please explain how it doesn't show that Nintendo could earn more revenue and potentially increase their marketshare?

You're making the assumption that a bigger market equates to more sales. That is illogical. If the market doesn't care for Nintendo software regardless of many consumers are in it then why will simply switching over drive more revenue? There's also the factors such as the sharp margin loss due to having to go from charging $30-$60 per title to less than $10. Honestly that graph provides no evidence in your conclusion, it just simply shows that the mobile pie is bigger. Big deal.
 
Making "competitive" hardware and trying to creep into MS/Sony's market is a deathwish. That's some fan pipe dream that the glory days of the SNES would return but it's just not realistic in 2014 and beyond. It's no coincidence that Nintendo's most successful home console of all time (and the one that bucked the downward trend of sales Nintendo experienced when they did try and 'compete') was when they went completely outside the box with the Wii.

Creep into MS/Sony's market? I don't know what the hell that even means. But there is no reason why Nintendo can't make competent hardware on the same level as Sony's and Microsoft's next boxes, have third party support, and offer their great exclusives.
 
Iwata understands to an extent, that nintendo's strength lies in their quality of software development. Nintendo's strengths are not the strengths of the mobile market.

We're approaching a point where Nintendo is going to have to do one of two things: either keep releasing the same kind of high quality software to an increasingly small audience, or change how they make games in an effort to sell to a larger audience. Neither are good for a company.
 
Financially I think it's a mistake for Nintendo to completely ignore the mobile market. They could easily bring spin-off franchises to smartphones/tablets and make an absolute killing. Dedicated hardware for Nintendo games will always be their bread and butter but there's no reason why they couldn't use this as a supplement.
 
For me, it's Iwata's morals and ethics. He could have microtransacted the hell out of Animal Crossing New Leaf, because he knew people would spend money, but he chose not to. He is against screwing the consumer, something which is getting rarer and rarer of CEOs in this industry at the moment.

Why do you think that was an Iwata decision any more then anyone else who works over there? The reason they dont microtransact their games, is becasue their games as they are have value, Iwata is not the only one who gets this. I think people in the US are going to the wrong guy to praise if they like the culture of Nintendo, Reggie is a much better communicator then Iwata and is also a great guy.
 
More people bought a smart phone in 2013, then people who have watched Avatar in theatres LTD. Including people who re-watched it.


What the fuck. Why is this company ignoring that market???
 
That's why the solution is making competitive hardware and getting third party support. Not sacrificing the quality of some of the best games in the industry. Iwata understands this. (Well, maybe not the part about competitive hardware or third parties... But he understands they shouldn't go mobile!)
I think they should go mobile with the games that make sense, and Xbox/PS4/PC with games that made sense for those. A much more stable model that plays to Nintendo strengths (they are good at making games that have broad appeal).
 
It reads like some people like DragonSworne came together to write a fanfiction made out of their favourite posts.
 
What has Iwata done that makes you like him? I like Nintendo, but because they make awesome games... I dont see how Iwata gets credit for this though, anymore then Reggie(in fact I think he deserves more credit then Iwata by a lot).



Heh, it's sad when you see Nintendo get compared to Sony(A company in constant fear of having to sell its kidney).

I went from ignoring Nintendo for most of the Wii/DS generation, to embracing them and being a platinum club Nintendo member for 3 years in a row with WiiU/3DS generations.

I sort of just get the impression that my appreciation for their games, and their direction as a company has a lot to do with the decisions and focuses that Iwata made as a leader.
 
Top Bottom