So why doesn't Sony advertise their resolution advantage?
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Jacksinthe
Banned
People aren't paying 60 bucks to watch a video of a dog saying "poo". They skip the ads at 5s and watch in laughter on their phones. Plenty of people spend wads of cash on entertainment centers. If you want to argue a 3' HDMI cable from Monoprice gives the same pixel-per-pixel information just as fast as a 3' Monster cable, that is a debate that can actually be tested (and has). If you want to argue that Bob, your neighbor, doesn't care about native 1080p video feeds on his brand new 60" he just bought for the sole purpose of "better in all things that matter", you've got quite a debate on your hands.
Its 2014. People readily understand the difference between streaming and native video feeds just like people understand you don't need to use "http://" or "www" when telling someone about a website since, by now, its common knowledge in most anyone who uses a computer (elderly get a pass here).
People know and understand. They see it with their own eyes. They read tech blogs. They browse GAF or other sites. They listen to word of mouth. Better is just better. Bigger numbers, newer things.
Even if something is so subjectively close in appearance, the power of suggestion has a huge sway. I don't understand how this is even questionable in today's hyper connected world.
Not a good idea IMO. While the system is more powerful, the system may also end up having some big name games be under 1080p in the future.
They should just continue on focusing on gaming content and variety. People will see the visual improvement from last gen by simply looking at the games. Far more people are buying these new consoles due to improvement from last gen; not side by side same-gen comparisons.
They should just continue on focusing on gaming content and variety. People will see the visual improvement from last gen by simply looking at the games. Far more people are buying these new consoles due to improvement from last gen; not side by side same-gen comparisons.
BiGBoSSMk23
A company being excited for their new game is a huge slap in the face to all the fans that liked their old games.
I think they've already done enough penis measuring.
Besides, look at what happened with all those "POWAH OF TEH CELL" adverts last gen.
Besides, look at what happened with all those "POWAH OF TEH CELL" adverts last gen.
Shpeshal Nick
aka Collingwood
I obviously misworded my post. So thanks for the correction.
Id assume a fair chunk COULD tell the difference if the same game was running on 2 separate TVs next to each other. One would look sharper. Yes.
But there's not many real world situations where that happens. I have Mordor on PS4. My brother has it on Xbox. When I went to his house to see it. I couldn't tell it wasn't 1080. It looked effectively identical to my version. But I wasn't seeing them side by side. That almost never happens.
But my example I feel still applies to most. Outside extreme sub HD examples, most people wouldn't know a 900p game that they're playing isn't a 1080p one.
Hence why it simply doesn't matter to most. Most people already know the PS4 is more powerful. From Microsoft's vantage point, that damage is done.
Mobile Suit Gooch
Grundle: The Awakening
If this was the early 90's...
Because most people have no idea what a rendering resolution is or even what 1080p really means other than "high def." If they were to do something like this, they would probably be advertising something along the lines of "Our console does full HD on many of the year's most popular games, unlike our competition!" At which point Microsoft responds, "No, our console does full HD as well!" Which is technically true because both consoles output a 1920x1080 framebuffer. This leaves Sony in the uncomfortable position of then having to educate the general public as to the difference between rendering resolutions and output resolutions, upscaled 1080p versus native 1080p, etc. Which 90% of the general public doesn't understand or care about. It's a losing battle.
Phreakuency
Banned
Within the first page alone there are bunch angry and jealous Xbox fanboys that showed why Sony should be pushing the fact basically.
Yup, which is why lossless downloads have far surpassed mp3s at this point.
/s
Most people can't tell the difference, and they don't care. You can talk about how the bitrate of a Blu-ray movie is way higher than a Netflix stream, but Blu-rays are still going to struggle.
Sometimes numbers and 'it's better' aren't enough, especially when the difference is one that needs some inspection to understand.
matrixman92
Member
*sony puts resolution numbers on game cases*
*average joe walks into game store*
"wtf are these numbers everywhere and who cares?"
*average joe walks into game store*
"wtf are these numbers everywhere and who cares?"
Because the xbox one also has games in 1080p. And the PS4 has games that aren't in 1080p. And other games are the same resolution on both. And then they would have to explain the difference between native res vs upscaling and even then most people wouldn't notice unless a side-by-side comparison was made.
They're better off just saying "Most powerful console that plays your favorite games"...or something similar.
They're better off just saying "Most powerful console that plays your favorite games"...or something similar.
Pathfinder
Member
Oh, come on... No need to start throwing stones and calling people names.
They don't need to. It's common knowledge at this point that the PS4 has the better looking games.
"Average Joe" isn't as braindead clueless as you think.
"Average Joe" isn't as braindead clueless as you think.
No, In a perfect world every game would be 1080p/60FPS with a decent field of view, but the industry has shown it'll sacrifice those for pretty looking textures and effects. 1080p as standard would just mean more games at 30FPS and telescopic FOV.
As for the mainstream, I expect that the average gamer just automatically thinks that every game is 1080 since that's what their TV outputs at and would come as a shock to them to find out otherwise.
As for the mainstream, I expect that the average gamer just automatically thinks that every game is 1080 since that's what their TV outputs at and would come as a shock to them to find out otherwise.
L4DANathan
Member
I disagree with the people saying "None of the casuals will care", I think they would. However, I think the main reason is because they can't cement it for every game, look at Destiny or AC:U as the most famous examples. They can't make blanket statements like that until after the specific game launches, and they probably want a slogan that they won't have to change or be selective about using.
matrixman92
Member
the average joe consumer does not give a care at all about numbers, just the already common knowledge in the gaming world that Playstation is more powerful.
BeforeU
Oft hope is born when all is forlorn.
If that ever happens they have to actually write it "Native 1080p" and it would be shittest thing to do. Because even PS4 has 900p games. That means once you put that 1080p imagine in average joe's head. He will by default think any box that doesnt say 1080p isn't as good.
That's what MS and the MS fanboys hope that the mainstreams thinks.
Must really suck being on the other side this time when it comes to third party comparisons.
captainraincoat
Banned
It reminds me of the snes/genesis days but back then there was a clear difference
Now it's simply if a game is slightly bigger or smaller on a screen...it's pretty sad
NexusGamer
Member
don't these resolutions confirmations come out very close to the actual release date? too late at that point to change marketing
Pathfinder
Member
I'm pretty sure no one needs to point out the irony of your post...
Ploid 3.0
Member
It seems to work for tv and blu ray. I think sony doesn't directly say 1080p because "better on PS4" is simple enough and people are already spreading around the info.
krypt0nian
Banned
Saying no one cares or the people who care already know is just silly.
And again you don't advertise 1080p, you advertise the Most Powerful Console. You hit it hard, every ad.
And again you don't advertise 1080p, you advertise the Most Powerful Console. You hit it hard, every ad.
Chobel
Member
I guess we were arguing two different things, so sorry about the post #136, but to my defense you kinda provoked me with "that's nice" comment.
Hawaii Jeff
Member
If the situation was reversed you know Microsoft would be crowing about it all the time.
I'm sure that's true for a lot of people but if resolution weren't an important factor, tech companies like Apple, Samsung, etc wouldn't push it as hard as they do. So I don't think it would be a bad thing for Sony to push it, but like I said before, they don't really need to since like you said everyone knows that it's more powerful.
you'd think no one would give a shit about a game pak being "12 megs" or whatever amount it was, back in the 16 bit days, but somehow they found it worthwhile to hype shit like that up right on the box. They made fake (or otherwise arcane/insubstantial) shit into marketing hype all the time back then, (blast processing is probably most famous) why not do it now with something that's not even fake?
honestly, yeah, they would. I'm a little surprised Sony isn't crowing about their frequent 1080p advantage.
Did 360 games frequently have higher resolutions than their PS3 counterparts? With PS4 it's becoming routine.
And even if they did, that was the birth of an HD era, people were much more confused about resolution and this P or that P at that time. Hell, even I didn't know much about it back then.
Did MS do it for the 360 last gen?
The people who care about such a thing, already know. You would probably snag a bunch of impressionable folks, with "Full HD/1080p!" stickers on the boxes. I think more people care than many would think, thanks to tablets and smartphones. But people who actually do care, should already know what's up by now.
You advertise things you know people value/care about. Or you advertise your strengths that you think consumers should care about. Apple is brilliant at the latter. The fact that Sony doesn't push this is because they're smart enough to know consumers don't give a shit, and won't give a shit if you try to push it on them.
I think you under estimate how many people are on forums and IGN social media pages
So?
They have a different marketing style. It's probably worse and comes off as faker but I have no real idea as I don't see much advertising from either in my daily life.
Are you trying to intimate that Sony has more integrity? Is nicer? More trustworthy?
Dr. Black Jack
Member
dat first post
krypt0nian
Banned
Every time I read this it becomes less true. Everyone doesn't care but there is a real percentage that does, and it would definitively be worth it to appeal to them.
I would like to see people to rationalize the following situation, which to me seems at odds with what we actually observe:
- People "don't care" about resolution
- The Xbox One OS is better in the dimensions that the average customer cares about
- The Xbox One has a better gaming library for the average customer
- The Xbox One has a better online system for the average customer
How, precisely, can these four co-exist, and at the same time result in the sales numbers we are seeing?
- People "don't care" about resolution
- The Xbox One OS is better in the dimensions that the average customer cares about
- The Xbox One has a better gaming library for the average customer
- The Xbox One has a better online system for the average customer
How, precisely, can these four co-exist, and at the same time result in the sales numbers we are seeing?
If this were true TVs wouldn't advertise their resolution and hz because customers don't care.
matrixman92
Member
because all people heard was "playstation is more powerful"...they could not give a shit about specifics or reasons why, such as resolution or framerate
They are actually. Why do you think people still think a 720p tv can't play 1080p games?
So when has power lead to a ton more sales in consoles? List one example.
And if you say PS4, give me proof for that as well.
*edit, dammit double post. Note to self don't play smash while typing responses.
Dr. Black Jack
Member
The X1 was $100 more expensive and had terrible word-of-mouth last year. It's not rocket science.
Mushroomer25
Member
Exclusive content is more marketable than exclusive features. End of story. You really can't sum up the marginal difference between consoles in a 30 second spot. Plus, I imagine it wouldn't please publishers.
It's not $100 more anymore, it has had effective prices at or below $400 as early as February, and the result is still the same.
Try again.
Dr. Black Jack
Member
You could read the second half of my first sentence.
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