AuthenticM
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Robinhood in an app for iOS (coming to Android in 2015) that lets people invest in stocks without the help, and fee, of a broker. It was launched last Thursday in early access by its creators, two Stanford graduates. Their goal is to democratize stock investment and to encourage the younger generations to invest. There was a Forbes article on it written in February that is very interesting to read. Here's a passage:
Here's another one from Techcrunch, published on the app's launch day. Passage:
I personally find this fascinating. I have registered on their waiting list, as the app is invite-only for now.
Has anyone here, by any chance, tried the app ?
We realized institutions were paying fractions of a penny for trading and transactions, says Tenev.
The technology efficiencies institutions are privy to werent available to everyday retail investors who are subject to $10 fees when placing a single trade. Some deeply-discounted firms like OptionsHouse charge $5, but account minimums run anywhere from $500 to $5,000. Thats a high threshold for investors who are just getting started.
Tenev and Bhatt estimate there are 1.5 million active traders who trade more than 10x per month, and who end up paying thousands each year to existing online brokerage firms like ETrade, Scottrade, TDAmeritrade and others.
Bhatt notes that online brokerage firms have a stronghold on investors in their 40s and 50s but fail to capture younger, less profitable investors who have less money to invest. But thats exactly who Robinhood is targetting. Of the 150,000 accounts that have signed up before Robinhoods official launch, 75% were born in 1980 and later. The duo, and their team of 11 full-time employees including engineers and designers out of MIT, Caltech and Stanford, are essentially bringing the efficiencies of an institutional trading firm to retail investors who trade on their own.
Here's another one from Techcrunch, published on the app's launch day. Passage:
Why pay E*Trade $8 to buy or sell a stock when you can trade for free on Robinhood? After two years of development, $16 million in funding, and 500,000 waitlist signups, Robinhood finally hits the iOS App Store today. Robinhood lets you track the performance of stocks, and buy or sell them with just a few taps at no cost.
The app could attract a younger, less wealthy demographic to the stock market because people can trade smaller amounts without having their potential earnings eaten up by the fees most brokerages charge. Instead, Robinhood makes money through interest on funds you hold with it or when you trade on margin, plus selling trade volume to stock exchanges.
During my demo, I found Robinhood to be stylish, and easy to use uncommon traits for financial apps. Robinhood hopes to onboard the waitlist within two months and then start adding those who signup today. But until then, anyone can use the app to just monitor stocks.
Financial tech serial entrepreneurs Vlad Tenev and Baiju Bhatt hope the third times the charm with Robinhood. The two met at Stanford [Disclosure: I was friends with them there and was in a fraternity with Tenev], before both going on to prestigious grad programs in math. They started an algorithmic trading tech startup called Celeris, and then took another swing building software for big investment banks. Neither worked out, but in the meantime they noticed there wasnt a good mobile app for stock trading.
What surprised them, though, was that there was no excuse for the exorbitant fees the E*Trade and Scottrade charge other than own gross inefficiency. By replacing brick and mortar branches and TV marketing budgets with a handful of engineers and mobile virality, Robinhood was able to ditch the commission fee.
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I personally find this fascinating. I have registered on their waiting list, as the app is invite-only for now.
Has anyone here, by any chance, tried the app ?