Last year in the meeting of shareholders, they addressed the issue of creating games for advanced game players. It takes time to get used to the technology, then it takes more time to make the actual game, then finally, it takes a large effort to get people to even try the game

They've also used the term "polarization" to show how there's the big sellers, then there's the niche titles, with not much going on in between. I remember Shuhei Yoshida also mentioned something like that, how there's the AAA and then maybe there's room for indies, but the mid-tier is not as significant as it used to be.
They are fully aware of the outcome to expect from their games for advanced players. But really, I think what they mostly want is to see the advanced players enjoy the product. Sure there's the mass-market type of franchises, but their audience may include some advanced players. It just goes to show how difficult it is to get even advanced players to try something new. What, in this world where games can have $500 Million budgets to get a new IP going, and on top of that, it needs to already be a somewhat familiar quantity rather than something totally new and unusual (thinking of Destiny). Perhaps Nintendo thought their platforms could avoid the polarization issue, but that's not the case unfortunately. Even the WiiU has the polarization between the Marios/Zeldas and then everything else is niche.