But there's something wrong there. Shenmue 3 is not "their" project. "Their" meaning Yu Suzuki's and Sony. Sony is helping with funding of the game and marketing costs to ensure that the game is on their platform. Sony doesn't have ownership of the IP, a share in the possible profits, or creative power in the final game. You could say that Sony bought exclusivity, but that would be wrong as the game is being released on PC and that partial exclusivity doesn't make the game "Sony's". Sega owns the IP, Yu Suzuki has all creative power.