It's locked behind 9 days no matter when you buy the game. It's not a DLC thing or hitting a server, It's part of the game design to say "This is the first day you have played this game on this system. You only have these things. Tomorrow, if you play for five minutes, you will unlock more things" etc.
That makes much more sense and it's quite different to what this thread initially implied. It's a very good design choice and the salt in this thread will only make my future meals tastier.