HHH and Steph flipping from face to heel in the same segment is absurd. They have no consistency, and thus none of their heel stuff gets any investment because they pretty much do it all while winking and saying "we're only pretending to be bad guys".
They claim RAW is an "action adventure soap opera". Yet they appear to have no consistent rule for whether RAW is in any sort of kayfabe or not. Is RAW a story, or is it half a story that constantly breaks to go "WWE is great and all the heels are actually nice people"?
What's the point in doing any heel stuff if it's immediately followed by the same heel breaking character and telling you they're just pretending? Should the villains of all TV shows stop mid-episode and lecture you about their charity work as actors?
It's all well and good to promote your brand with philanthropy as marketing, but if your face of that is going be Stephanie, then maybe Stephanie shouldn't be playing a heel authority figure on the TV show.
The opening promo of RAW was about their charity for kids with cancer. How can I boo two people advocating donations for cancer research? Am I even supposed to boo them? They act like heels later in the show, but they're total babyfaces in the first segment.