It doesn't have anything to do with people who "never do anything" with Steam, it's just a conclusion based on proportionate time spent in-game.
If you take me, I've played hundreds and hundreds of hours of games on Steam, with PC being my most played platform at the moment by a significant margin. But I've been traveling and also caught up in a game on a different system, so my Steam clock shows < 1 hour for the last two weeks. I'm probably something like 90th percentile in overall customer engagement as a Steam user, but for this two week period I contributed an online user whenever my PC was on without actually playing any games.
Something drives the user to start Steam and let it stay open. I mean, we have a 3.5 Million growth in 6 months.
And posts like "well
I have Steam open everytime with Windows start but I dont play games." doesnt help the conversation. It is just Anectdotal evidence. And gets thrown in everytime Steam peak users or MAU is mentioned.
We get it, some have steam open and never do anything with it. but this Statement doesnt help when we are talking about growth of peak users. Someone, somewhere is installing steam and lets it open more often, so we have Peak user growth.
And finding out what drives this growth is a part of such a thread.
Letting Steam run in the Background has other uses than just being lazy to manually start it every time. Even I have periods where I dont start a Steam game for days because I play World of Tanks or Warships, or Eve Online.
- it's also a Social connection to your friends
- You see what your friends are currently playing, so you can find out a new release when many friends are playing the same new game. or an old game got an expansion or major Patch and many friends are looking into it.
- I still daily check New Releases, Sales and Bestseller.
It is tiring to hear the same misinformation and/or Thread derailing everytime such a Thread get posted. I own a PS3, it is connected and everything. it sold more than 80 Million Units. It would be the same Analogy if I would post in a "PS3 Sold xyz unit" Thread and say "Well duh, but how many of those PS3 are currently playing/buying games? I havent played a game on it for months, so Sales data means nothing."
It's stupid.
(I used PS3, because thats the newest home Console I have)