These bizarre posts which claim that Microsoft is heading towards a unified ecosystem and how wonderful that will be are getting surreal.
Again, why? They talked about doing this before the Xbox One launched and this will indeed give new IPs a chance at higher sales which is a good thing for people who want more of them.
As Durante pointed out, Microsoft is still completely lost when it comes to the PC space and how to appeal to those customers. Why would a PC user want to play on Xbox One? These are totally different segments of the market.
Why would a PC user want to play on a console that's being greatly support by multiplats and/or "console exclusives"?
I guess Nintendo is the best at appealing to PC users then. Why are Wii U sales so bad then though?
Microsoft isn't releasing Quantum Break on PC because they want to start serving those customers. They're doing it because these exclusives are bombing at launch and not creating any word of mouth, and that hurts the value of the IPs and the sales momentum of the game.
So it's impossible to be both?
It's bad for partners like Square Enix when they release a new game and it barely sells any copies. People were not happen with the ROTR launch and this is a way to address that.
I wouldn't call more than one million before its PC launch "barely any". But yes, I'm sure that Tomb Raider sales played a role in the timing of this move -- MS was going in this direction regardless though.