I know, its horrible...luckily the kids are on the up and up because they largely follow non traditional media....but the older folks who are largely either affluent, or watch TV and pay attention to the media owned by the large telecom companies are going to fall right into their trap.
Its just a shame because like many things, its a slow moving train, and we just can't seem to get out of the way in time, yet again.
And when another crash does happen, people are going to be looking around wide eyed, again, because such a thing happened, again.