Palette Swap
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Right, but the point I was making is that the conversation turns into a attack or a defense of immigrants and refugees from the Middle East (note: not from the US, Canada, Japan, etc.), when the conversation could focus on the reasons why people are turning into far-right parties. It's not like these people just automatically buy into racist, anti-humanitarian values just because brown immigrants and refugees are coming into the country, there is something more than that that's going on.
From a French perspective, but this might apply to other European nations, I would say this is on a superficial level a rhetorical issue. I mean that the far right discourse answers a very widespread perception that a) we're slowly falling behind as a country while our systems and protections wither away and b) mainstream parties are all the same and, with their soft touch, haven't done anything to solve anything.
From a discursive standpoint, populist parties offer huge departures from these parties as they offer simple solutions that are opposite enough to what has been done so far to imply that they should work, considering the opposite didn't. This is obviously a fallacy, but the idea of new, radical solutions is appealing to people who believe they don't have much to lose. This is essentially the anti-establishment component.
There's also some kind of strongman cognitive bias at play here: the more expedient a solution seems, the more potent it should be. Your omelette can only get better as you break more eggs. Human rights are very often these eggs. Words themselves tend to betray these thoughts about human rights as besides the overused idiom "political correctness", hard righters will also use pejorative idioms such as "droits-de-l'hommisme" ("human-rightsism" which implies human rights have gone too far) and "bien pensance" ("well thinking" in a thought police sense).
This is a semantic context that is often overlooked but essentially boils down to a notion of silent majority, where human rights and openness keep the majority silent and prevent it from finding solutions to its problems if only it was allowed to speak up. The irony is of course that these people are 24/7 on TV or the radio, complaining about their lack of free speech.
One last thing, and this might be the most crucial part : voters need a political project, common goals, a legible roadmap to the future. Traditional parties have failed time and again to create a positive narrative that projects the county five or ten years from now, describing the kind of country they want. This means far right populists are pretty much the only ones with a story to tell that isn't more of the same. This inability of institutions and dominant parties to communicate their value will be their demise. They appear too complex and mired in technicalities, with no clear vision, while populists project the exact opposite. They don't sweat the details as long as they can sell their story.
Sorry if this is a bit disjointed, as I'm on mobile and was trying my hardest to not make it about the usual social, economic or demographic issues.