Nintendo is an entertainment company. They sell and license figures, be it Amiibo or collaborations with 3rd parties like Good Smile Company and Jakks Pacific. They're planning to make movies and are collaborating with Universal to launch a Nintendo attraction. They license board-games, toys, soundtracks, apparel (including a collaboration with Uniqlo). Are all of these wastes of resources and time? No, because doing all of this is what separates them from Sony or Microsoft, no other game company, franchise or brand has the clout to be able to pull of something like this and get people talking. The plan isn't to sell all of these people NX's whatever that may be, although the new attention is welcomed no doubt but rather to ingrain Nintendo as a worldwide brand, one that people associate with good memories. Think bigger than video games. It's what allowed something like Pokemon Go to happen, 20 years of anime, manga and everything else removed of the video games themselves has accumulated to a franchise people are familiar with and hold in high regards, a brand that they associate with happy memories. And so they invest in these brands. Nintendo don’t care if they make their millions with NX, mobile, toys or movies because they have the ability to do all of that and more at once so why put your eggs all in one basket? People are happy watching the Olympics, they see Mario at the Olympics and so the cycle continues.
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Mario shows up at Rio 2016 Closing Ceremony
- Thread starter mdubs
- Start date
lwilliams3
Member
Lol. With seeing the Prime Minister coming out a warp pipe co-playing as Mario, that poster that's having a meltdown, and now these post, it has been a good night.
No one here is saying you should...? We are all just flabbergasted that you point to a masterful brand marketing that unifies Mario with Japan and say it's a waste when
A. You have no idea who was paying whom
And
B. It's a win for brand marketing and awareness regardless
Alex_Mexico
Member
You think Mario Prime Minister will finally eliminate censorship in Japanese porn? You know... It's all about the important things.
Are we sure that Mario's presence was all because Nintendo paid for it? How much does a company have to pay to pay to get a head of state dressed up as one of your characters at the center of an Olympic Ceremony??
I mean, did MGM paid to have Daniel Craig escort the Queen at London's OC?
Regardless, it's just amazing that Mario is so ingrained as part of a globally recognized Japanese culture (like James Bond is to GB) that it's an integral part of Tokyo's coming out party for its latest Olympic effort. Money can't buy you that...or NBC would pay to the IOC President dressed up as a peacock every four years.
I mean, did MGM paid to have Daniel Craig escort the Queen at London's OC?
Regardless, it's just amazing that Mario is so ingrained as part of a globally recognized Japanese culture (like James Bond is to GB) that it's an integral part of Tokyo's coming out party for its latest Olympic effort. Money can't buy you that...or NBC would pay to the IOC President dressed up as a peacock every four years.
BlastProcessing
Member
I just want to hug you like a little kitten. Never, ever leave me.
StarCreator
Member
For all the posturing you're doing, you've yet to actually materially prove that Mario's appearance in the video actually cost Nintendo anything. If we assume that the Japanese government asked for their participation and it was not a case of Nintendo buying their way into the video, then your whole argument falls apart; free exposure is never a bad thing. If you believe this to not be the case, the onus is on you to prove it.
Alex_Mexico
Member
Literally no one here is criticizing Nintendo for Mario appearing in the Olympics closing ceremony but you.
Laughing Banana
Weeping Pickle
I see a lot of people here enjoy talking to a brick wall.
DecoReturns
Member
Come on guys. They only ask for Mario to make that beautiful pun /s
Wait. I remember people hated that Nintnedo made to many puns, damn their doomed now
Wait. I remember people hated that Nintnedo made to many puns, damn their doomed now
At the end of the Olympic torch relay, the torch bearer hands it to Pikachu, who then brings it to the top. He then uses Thunderbolt to turn the torch into a lightning rod, engulfing the entire stadium in a beautiful and luminous beam of light.
/opening ceremony
I am having the time of my life.
DecoReturns
Member
So is Waluigi invited lol
MisterCTwo
Member
Referencing video games and anime + skate boarding has me excited for the 2020 games!
Don't forget Marie and Callie
Astral Dog
Member
i never imagined there would be a more obnoxious anti-Nintendo Nintendo fanboy than Ninjablade, but congrats you are getting there in quite a short time ;-)
Shambalakan
Member
That was amazing! I didn't expect Captain Tsubasa!
But where is Sonic?!
But where is Sonic?!
There's nothing 'masterful' about Nintendo's marketing here. It's probably a stunt that's been in planning for years, even since Tokyo's Olympic bid was successful. Unfortunately for Nintendo, Rio arrived at a time when the company's brand is at the weakest point it's been since end of the GameCube, perhaps even more so given that the WiiU has sold less than the GameCube. So that even if Nintendo is successfully getting attention at Rio there's no solid foundation to build-upon, it's all empty hype with nowhere to go.
ranmafan
Member
Yeah I forgot to mention those names when I posted about Shiina Ringo's involvement. They had a really good group of people working on this ceremony. Nhk had a nice segment on it after the ceremony with interviews of many of the people involved including Mikiko and Shinna Ringo. Was pretty nice.
Like E3 then? After all, Scorpio isn't out so that was wasted marketing. So were all those trailers for unreleased games! What a waste!
BlastProcessing
Member
It's like yelling at the screen during a horror movie. Nobody thinks it will accomplish anything, but it's a fun group activity.
Japan's closing ceremony will award the marathon medals like tradition, but this time it will have Ash in the background like this:
You mean like this
Ahah. How can i forget my Squid Overlord.T_T
Hell, they can also add so many husbando Idols lol. Uta Prince is going to big lolol.^^
We are talking to brick wall lol. And seeing his response, it is like a Great Wall level of wall.T_T
Mario is going to replaced all that censored sticks into mushroom lol.^_^
That was amazing! I didn't expect Captain Tsubasa!
But where is Sonic?!
In that underground Dungeon he is supposed to buried in.^_^
Yeah, it was not just a cameo, Mario was present during almost all the presentation.
He's very much anti-nintendo. His post history involves pointing out how Sega was superior to Nintendo whenever possible.
His modus operandi is to enter a thread, explain to you in all the way Nintendo has fucked themselves, and how every choice they make is always the wrong one.
He's a Sega fanboy stuck in the 90s forever to wage console wars.
Alex_Mexico
Member
You prove to us that Nintendo had to pay to have Mario be on the center stage of Tokyo's 2020 Olympic preview show and you may have a case. A very very very slim one but certainly a bigger case than the nonexistent one you have now.
Days like these...
Have a Blessed Day
This will go down in the annals of gaf
meltdowns on par with ff13 being on Xbox.
Please tell us did Nintendo shoot themselves in the foot?
My favorite part about your posts is that their stock is literally increasing as you're posting about how useless this is.
#KiriaWaifuLol, Nintendo themselves also had their own Idol shows now lol.
Bow to ur FE idol overlord now.^_^
#TheRealCaptainTsubasa
Nintendo should have revealed the NX at E3, so that they could have avoid the situation they're in now. Where Nintendo is left without a new product to promote, despite going to all the trouble of appearing at Rio. Lot's of effort on Nintendo's part with nothing to gain in the end, thanks to the mistake they made by delaying the reveal of the NX.
Aeriscloud
Banned
Was Capitan Todd there?
They have products on shelves to promote, their stock is rising, millions watched as Nintendo/Mario become synonymous with Tokyo, but sure, their big mistake is not revealing their next console when you wanted it
Alex_Mexico
Member
Oh God. Look, I'm off to bed. But please do continue your crusade. I'll catch up with the mocking tomorrow.
SinCityAssassin
Member
Eon Productions had to sell all their employee's first borns for that coverage, if it takes so much money to be included apparently.
Kageshinzo
Member
Again you have no idea what branding means. The Nintendo brand is not just consoles or hardware. The strength of the Nintendo brand is in their stable of IPs. Who the fuck cares if there's no new product RIGHT NOW; you think companies should only leverage marketing if they have a new thing to sell? If that was the case, a lot of companies would have gone belly-up already.
The whole point of marketing is to ensure that you, as the brand, stay relevant to the market, not just the CORE market. Because you want to be expanding your market as much as possible. Yeah, there's no NX right now but Mario appearing in Rio (watched by 700+ million people around the world) will ensure that people talk ABOUT Mario (and it's trending in Twitter and social media so it's definitely working) and, by association, Nintendo. Thus, the brand stays relevant in people's minds and it might just cause an uptick in the consumption of any products CURRENTLY associated with them.
Again, totally no awareness of how brand awareness works. You think that Nintendo should dismiss Rio and instead just focus on creating more Directs or put their resources solely on game trade shows like E3 and Gamescom? The 3 million or so people who attend or know those will already KNOW about Mario and Nintendo. Because those are core/niche events. Meanwhile, Rio Olympics is watched by hundreds of millions of people, a lot of whom do not even play video games of any kind.
If Timsmitski in Somewherekinztan is watching the Rio closing, he'll see Mario. Sure, he may not know who Mario is but odds are he will hop into his social media account and then see that, oh hey, this Mario in Rio is trending. Who the fuck is this Mario? So, he does a little search and realizes, oh, it's that fat dude. Why's he famous? Oh, so a video game character from Nintendo.
Now he may or may not anything about it but he'll already know about Mario. He's already aware. So now the next time he sees Mario somewhere, he'll already know ah. it's that fat dude from Nintendo and he may or may not impart this knowledge on to his nephews or nieces when they start talking about cartoons and video games.
You want a more specific example? A couple of pages back, someone saw Doraemon and says something like, "Who's that cat thing?" and people were all "Dunno if you serious but that's Doraemon man, one of the most famous characters in Japan and Asia!" So now the dude knows who Doraemon is and chances are he'll look more into the character and may become interested enough to buy Doraemon merchandise or impart this knowledge on some other geeky conversations in the future, with people who may or may not know who Doraemon is hence spreading the brand and anything associated with it.
And that is fucking brand awareness.
It's clear that they tried to use characters that are familiar to Brazilians of a certain age. Doreaemon aired in Brazil years ago before the anime boom, Captain Tsubasa was big, pretty much everyone here knows Hello Kitty and Pacman, and everyone of a certain age range knows Mario.
The only way it could have been even better as a video for the closing ceremony of Rio 2016 was if they stuck Saint Seiya somewhere in there.
The only way it could have been even better as a video for the closing ceremony of Rio 2016 was if they stuck Saint Seiya somewhere in there.
BoosterDuck
Banned
Reminds me of when they made that Pokemon commercial for the Super Bowl. It wasn't about a specific game, just to raise brand awareness. Then Pokemon Go happened. I think it's a good strategy and it seems the marketing department have been stepping it up. I'd also like to see an animated Mario movie in that style.
And for all Nintendo's screw ups, they're still better off than Sega.
*I know this is a low blow and I actually like Sega, but it's just too easy.
SinCityAssassin
Member
Nintendo stock still on a steady rise.
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