GameSpot: E3 Opens To The Public For The First Time Ever

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For the first time ever, E3 is opening its doors to the public. The Entertainment Software Association, which organizes the event every year, announced today that an allotment of 15,000 tickets will be made available for anyone to buy this coming Monday, February 13.

Priced at $250 (or $150 as part of an early bird discount available on February 13), tickets provide access to the show floor, panel discussions, and other events from Tuesday through Thursday of E3 week. The ESA will partnerwith games media veteran Geoff Keighley to provide attendees with access to special benefits associated with Keighley's own E3 programming, such as developer interviews and more. Full details on this and other elements of E3's new public plans will be announced in the coming weeks.

For years now, there have been calls to open E3 to the public. The ESA conducted an experiment of sorts for this in 2016 with its E3 Live event, which was free and open to the public. It was located outside of the Los Angeles Convention Center, the site of E3, and attendees could go hands-on with upcoming games and take part in other events. There was "incredible attendee enthusiasm" for this event, the ESA's senior VP of communications, Rich Taylor, tells GameSpot. So the next step was to invite fans to actually walk the halls of E3 and get closer to the action.

"The feedback we heard was clear--they wanted to play the games inside the convention center. In addition, exhibitors inside the convention center wanted to have access to the fans. So this year we're bringing the two together," Taylor said.

E3 2017 takes place June 13-15. More than 200 exhibitors are lined up to attend the event--"leading companies from around the world," Taylor says. Bear in mind that the list of exhibitors on E3's website is not final, as discussions with publishers remain ongoing.

Source: http://www.gamespot.com/articles/e3...t-time-ever/1100-6447663/?ftag=GSS-05-10aaa0b
 
Wow that's kind of big. I remember a lot of people thinking they might do that this year after decreased publisher/general attendance or something last year.
 
I expect most media outlets to be against this. The sense I get is that it's stressful enough to cover the show effectively WITHOUT hordes of randos crowding up the joint.
 
Soooooo. Now I need to save up some cash and fly to the US in one of the coming years.

Always wanted to attend E3, but as a consumer with a simple YouTube channel based in Europe (= no press) it's basically impossible.
 
Meh, I'd rather use that $250 to buy new games and such. I'm more than content just watching E3 coverage online. However, good news for those who want to attend.
 
E3 ruined.
In my opinion, I think this change will cause some great problems when it comes to security and media might experience issues covering the show floor due to increase in audience. Likely some policies will have to be changed.

I expect most media outlets to be against this. The sense I get is that it's stressful enough to cover the show effectively WITHOUT hordes of randos crowding up the joint.
Yes, I agree with this.
 
Wasn't it open in previous years, but was something like $1,000+ per ticket?

Yeah, but that wasn't priced to consumers.

It'll an interesting tactic, don't know what this means for Industry attendees. Do they do it like GamesCon or Tokyo Game Show and have dedicated Press days now?
 
Rösti;229944960 said:
In my opinion, I think this change will cause some great problems when it comes to security and media might experience issues covering the show floor due to increase in audience. Likely some policies will have to be changed.

It's terrible for everyone who works in the business: developers, press, PR/marketing people. It's turning E3 into another PAX.
 
E3 was basically dying. It shrunk so much year over year in the past three years. The press doesn't even have a whole lot to do on the show-floor, they get most of their stuff done in appointments anyway. Industry people were getting tired of it as well, most of the meetings I had last time I went were in restaurants outside.
 
Great. I had already applied for industry-pass but I'm Europe based so always a doubt. This will be my first E3 in person.
 
Would do it for sure, if it didn't also mean buying a pricey plane ticket for me.

If it goes on through the years though, I'll probably attend at some point. It's much less alluring if it's genuinely open to the public, and E3 seems less relevant these days anyway. But it's the kind of thing I'd want to do, just to say I've done it. The kind of thing that teenage me would want me to do.
 
It's $150 for people buying the Early bird tickets which go on sale on February 13.

I really really want to go! It's been my dream for a while. But they picked the worst time to sell them for me.
 
As someone who went in the past in a half-work half-fan capacity.. I wouldn't spend that kind of change to go.

The floor is a shit environment to play games, the closed door stuff is where most of anything is really shown, and the waits to see certain things are horrendous.

It's not as cool as it sounds.. and you get more info online than at the show as it is.
 
Seems neat, but as someone who doesn't live there, I'd much rather all companies did something along the lines of making the playable demos/sections that are there available online at the same time too.
 
In the age of instant information E3 has been feeling unnecessary for a while now. I think Nintendo was smart to switch to Directs over big elaborate stage shows for their announcements. Between publishers pulling out and this news I wonder if we're seeing the beginning of the end for E3. Can't imagine the press want to deal with this madness.
 
15.000 is not as bad as GamesCom in Germany I guess, but the lines are gonna get longer. E3 gotta keep fighting to stay relevant I guess since many companies no longer go there. (I like E3.)
 
I expect most media outlets to be against this. The sense I get is that it's stressful enough to cover the show effectively WITHOUT hordes of randos crowding up the joint.

This is pretty much going to be the take for most industry folks. It's already hard to get around the E3 showfloor without an additional 15,000 people.

But we'll see how it goes.

Likely, the stuff that was on the showfloor will be moved offsite, as has become increasingly common in the past two to three years.
 
Also, it was never that hard to score a pass if you really wanted one to begin with.. admittedly it's been years since I went.. but it wasn't all journalists... the majority, overwhelming is just normal rando's there for the show that scored a pass by some method of being industry related... remember it's not all press.
 
I have been to e3 twice, the first time was the year the 360 was release, and the 2nd time was a few years later. The first time was amazing and any gamer should try to go. But I don't know about paying, I think a major part of going to e3 was the fact that I never should have been able to go. We made up a fake gaming company the first time.

Today everything there is online so alot of the mistery of E3 is gone. Considering most of what you play there is demos of games that will be released in a couple months.
 
E3 is busy enough without 15000 more people.

I expect a looot more pre scheduled and behind closed doors stuff this year to counter this.
 
Omg media is going to be pissed off! It's hard enough getting around and getting in lines to play games...now add 15,000 more people there will make that place unbearable.

Imagine wanting to play BotW last year at E3 with 15,000 more people. It was bad already....
 
Definitely big news.

I managed to go twice through college, had a blast. Some of the best memories ever. Waited 3 hours in line to try the 3DS and 2 hours to try the Wii U.

Definitely enjoyed it more the first time though, I think E3 is something every gamer should experience at least once.

Can't imagine how long the lines will be though.
 
On one hand, it's cool that more people will get to experience it.

On the other hand, E3 is already super crowded so this is just gonna make things that much worse. Every year I've gone I've been lucky enough to have appointments to see most of what I wanted to see so it didn't affect me too much, but for regular industry folks who do have to wait in line the wait is going to be that much worse.
 
Yeah, I heard rumblings that they were doing this last year. They gotta compete with PAX, I guess.

Now this event will be even more of hassle to work. >_<
 
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