I'm curious what you guys think of Jason Schreier's tweets from earlier today. Do you agree that Microsoft should be positioning the Xbox brand much differently, rather than trying to compete directly with Sony?
I think Jason is reducing competition to some kind of weird binary of "these are the games that matter" and "these are the ones that don't".
It's great that Horizon turned out to be amazing, but it isn't reflective of how Microsoft SHOULD be approaching the market. I feel like a broken record at this point, whenever I say this, but it's what I believe.
The singleplayer games segment is something Microsoft has always tried to chase after, and if you were to ask me whether or not Microsoft can compete in that sector on the same level as Sony, then I'd honestly tell you no. They can't. Every major singleplayer game they've released in the past several years has either been a critical dud or a massive sales flop. To their credit, the company does genuinely try to get the ball rolling, but no one is buying any of it, even the stuff that's arguably good.
That's not what people play on Xbox for. Xbox IS multiplayer gaming, and Microsoft's strategy should revolve around cultivating that further and expanding their portfolio in ways that both highlight this strength and diversify their lineup. They should be looking at games like Splatoon and saying to themselves, "That's what we should've done."
Why? Because Sony has historically failed to compete in this area.
Sony doesn't have their Halo.
Sony doesn't have their Gears of War.
Sony doesn't have their Killer Instinct.
Sony doesn't have their own annualized staple racing series that's as successful as Forza.
Et cetera, et cetera.
This is Microsoft's strength--always has been, and always will be. They should focus on looking at ways to create NEW multiplayer experiences that are EXCLUSIVE to their own ecosystem, like they're doing by delving once more into console RTS with Halo Wars 2, or an open world pirating game like Sea of Thieves. And they need to hype the ever-loving shit out of them, because this is what the vast majority of people look to play on Xbox.
And I think they're sort of right in leveraging third party to fill the gap in singleplayer experiences that they lack. But that doesn't excuse not attempting to create a singleplayer that has both relevance to and is supported by a robust multiplayer offering. Release a game's multiplayer first, for example, and use the funds gained from that to create an optional singleplayer campaign later on as paid or free DLC, on top of improving said multiplayer. That should've been a staple of this generation by now, but it isn't, because God knows why.
In any case, I think it's alright to acknowledge that Jason is coming at this from a fair point of view, but I don't think he advocates for what actual competition looks like, just more of "Sony has this, why doesn't Microsoft have this too?" Actual competition is competing on the merits of your strengths, and using them to patch up your weaknesses or even repurpose those weaknesses to highlight your strengths. That's how you win generations, that's how you sell consoles, not by simply creating the same shit the other guys do.