Support NeoGAF

[DeathbyCheerios]

What's enough though?

I get why people are pissed. Hell, to this day, I've still never even seen a NES Classic in person, and I wanted to get one for my son for Christmas.

I just don't see any way to really solve the bot issue. No matter how many Nintendo makes, if a computer program is buying them in mass, there's no way a person can compete with that.

One per address and credit card. Boom.

 

[Twilight Princess]

The SNES mini is also going to get blown wide open. I'm fairly certain they haven't beefed up any of the security on it, and it's not like the thing is online and can be subjected to security updates.

Yeah, and it will be glorious! Imagine putting all the snes games you played as a child on the classic.
People will say you can use a pc emulator or build a retropie, but it just doesn't compare to the convenience and usability of an snes classic. You can't build a retropie that starts up as fast as the nes/snes classic, you can't get a shell that's the same quality as a real one, and the UI will always be worse than the real thing.

 

[dragonyeuw]

It's bizarre, maybe they ended up switching production immediately to the SNES Classic, hopefully to focus on getting more of those made in time. With their resources, they could and should be making both, but Nintendo I guess.

It remains to be seen what stock will actually look like on launch day, pre-orders were a total sham but that's not up to Nintendo, the stores allocate how many pre-sales vs. launch day. For B&M stores especially, most of that stock is to drive traffic into an actual store.

That can't be the case. If I recall, the NES classic stopped production in April. They announced the SNES Mini end of June and I don't think they've started production yet, right? Plus, I would imagine the same parts are being recycled from the NES mini for the SNES one, so other than the process of swapping the emulated NES games for the emulated SNES ones, I would 'think' the production process would be a fairly smooth transition from NES to SNES. Maybe I'm oversimplifying it?

 

[oni-link]

Do Nintendo not make money on SNES Classic sales?

If they do, and I assume they do, it just seems so bizarre they deliberately under stock it

Do they think all the press, hype and coverage the shortage creates will translate into stronger Switch sales?

That seems like quite a lot of money to leave on the table for something that might not have much of an impact in the long term

 

[DeathbyCheerios]

Do Nintendo not make money on SNES Classic sales?

If they do, and I assume they do, it just seems so bizarre they deliberately under stock it

Do they think all the press, hype and coverage the shortage creates will translate into stronger Switch sales?

That seems like quite a lot of money to leave on the table for something that might not have much of an impact in the long term

I really wanted an SNES Classic and have been saving up for a Switch. After all this constant BS with Nintendo lately I honestly might not give them any more money again.

And I am sure I am not the only one like that.

 

[dragonyeuw]

Yeah, and it will be glorious! Imagine putting all the snes games you played as a child on the classic.
People will say you can use a pc emulator or build a retropie, but it just doesn't compare to the convenience and usability of an snes classic. You can't build a retropie that starts up as fast as the nes/snes classic, you can't get a shell that's the same quality as a real one, and the UI will always be worse than the real thing.

There's an intangible quality about having an authentic product directly from Nintendo. You are correct, there are a multitude of ways to play these games but the experience is not the same.

 

[DeuceGamer]

One per address and credit card. Boom.

It would help, and I think retailers should be taking more heat than they are, but there are ways around that as well. It would slow down the scalpers though, which would allow more people that want to own and play it to get it.

 

[Gator86]

My position is that Nintendo wants to sell Switch'es, and these devices are limited items to rise brand awareness. I don't think that they are making much profit of this things, they are not that much more expensive that a Pi and Nintendo would rather sell you VC versions at a higher total price.

To try to get people to buy Switches that are also impossible for a lot of people to find? Aside from the component competition with Apple, isn't part of the reason Switches are so hard to find that Nintendo went with incredibly small initial batches before it was obvious the Switch would succeed?

They never learn. They never improve. Just the same old extreme conservatism and incompetence in perpetuity.

 

[DeathbyCheerios]

It would help, and I think retailers should be taking more heat than they are, but there are ways around that as well. It would slow down the scalpers though, which would allow more people that want to own and play it to get it.

The other option is to actually make enough for the demand. But Nintendo is often counter logic.

 

[Jigorath]

Most of the preorders lasted literal seconds. The ones that didn't went up in the middle of the night with no warning. And even those lasted a maximum of like 20 minutes.

I've always found Nintendo to be a very annoyingly-backwards company that refuses to leave the 90s and stuff like this only reinforces that viewpoint for me.

 

[Malice215]

The blame starts with Nintendo for making the SNES Classic limited in the first place. There's plenty of demand to justify producing these for longer than the run that they have planned for just the rest of this year. The rarity is what triggering people's impulses to buy and scalpers to scoop up as many as they can to resell.

NOA also needs to eat a fat one for their preorder shenanigans. There should be no reason that preordering an SNES Classic from Europe was easier for me than in the US, or to have preorders open while people are asleep.

But I expected this crap to happen for the SNES Classic, and the same will happen again once the N64 version rolls around. Be prepared.

 

[linkboy]

One per address and credit card. Boom.

While I agree with you, the only thing a retailer cares about is if they're moving units. It doesn't matter to them if they sell 100 items to 100 people or 100 items to one person. The end result is that they've sold 100 units either way.

All a successful retailer wants is to get a return on their investment (because that's how you stay in business).

People need to realize that we're not Nintendo's customers, retail stores are. Unless you're buying directly from Nintendo, you're not their customer.

 

[DeathbyCheerios]

To try to get people to buy Switches that are also impossible for a lot of people to find? Aside from the component competition with Apple, isn't part of the reason Switches are so hard to find that Nintendo went with incredibly small initial batches before it was obvious the Switch would succeed?

They never learn. They never improve. Just the same old extreme conservatism and incompetence in perpetuity.

I am still under the firm belief that Nintendo could still make tons of bank and get little slack if they just became a game publisher and made their games for other consoles. Could you imagine what BOTW could of been on PS4 or Xbox One hardware? They would of sold a shit ton more games too and probably made a lot more profit.

 

[oti]

To try to get people to buy Switches that are also impossible for a lot of people to find? Aside from the component competition with Apple, isn't part of the reason Switches are so hard to find that Nintendo went with incredibly small initial batches before it was obvious the Switch would succeed?

They never learn. They never improve. Just the same old extreme conservatism and incompetence in perpetuity.

As if anyone expected Switch to be this successful. Imagine how much money Nintendo could've lost if they overshipped the Switch. Now they're losing money by not having enough supply instead, which is the way nicer problem to have.

 

[dragonyeuw]

Do Nintendo not make money on SNES Classic sales?

If they do, and I assume they do, it just seems so bizarre they deliberately under stock it

Do they think all the press, hype and coverage the shortage creates will translate into stronger Switch sales?

That seems like quite a lot of money to leave on the table for something that might not have much of an impact in the long term

There's little if any connection. I can't imagine someone wanting an all-in-one Mini for $80 gravitating towards the $300 Switch expressly because they can't get the former. Nintendo doesn't want there to be s Switch shortage, that's their bread and butter console for the next 5 years and the one they can make money off (games, accessories, online sub fees, etc). The SNES mini being the 'tickle me elmo' hype product so that Nintendo's name is all over the media, is a theory I'm beginning to gravitate towards.

 

[DeuceGamer]

Do Nintendo not make money on SNES Classic sales?

If they do, and I assume they do, it just seems so bizarre they deliberately under stock it

Do they think all the press, hype and coverage the shortage creates will translate into stronger Switch sales?

That seems like quite a lot of money to leave on the table for something that might not have much of an impact in the long term

Agree. If it is underproduced, I don't think it's intentional.

I really wanted an SNES Classic and have been saving up for a Switch. After all this constant BS with Nintendo lately I honestly might not give them any more money again.

And I am sure I am not the only one like that.

That just makes his point even further. If they were doing this for the "hype" like some seem to think, surely they realize they may alienate their fanbase and lose long time consumers.

 

[linkboy]

Most of the preorders lasted literal seconds. The ones that didn't went up in the middle of the night with no warning. And even those lasted a maximum of like 20 minutes.

I've always found Nintendo to be a very annoyingly-backwards company that refuses to leave the 90s and stuff like this only reinforces that viewpoint for me.

But how is that Nintendo's fault?

Once Nintendo sells a product to a retailer, say Amazon. Amazon can do whatever the fuck they want to do with it. Nintendo can suggest things, but ultimately, it's up to Amazon.

If Amazon wants to sell them as a pre-order at midnight on a Wed night, that's their right, it's physically their product.

 

[Bluenoser]

Why won't anyone publicly call out Nintendo for this bullshit? I mean, some journalist gets Reggie to do an interview, and asks him the tough question - WHY DO YOU FUCKING DO THIS? He definitely won't have an answer for it, but he has to know people are pissed as hell about this. I feel like not enough people actually hold Nintendo accountable for their constant anti-consumer practices, and it's sad. MS and Sony take on the chin on a regular basis, and Nintendo is always loved by all no matter what they do.

I personally don't want one, but I feel for my fellow gamers that are disappointed that there's something they want to buy and can't buy it.

This should never be a thing in this industry. Never. Even a collector's edition should have enough to cover pre-orders for it, no restrictions. People coming at you with fists full of money, wanting to buy your overpriced product, and you don't have any to sell them. And.... your goal as a corporation is???

 

[Lonely1]

To try to get people to buy Switches that are also impossible for a lot of people to find? Aside from the component competition with Apple, isn't part of the reason Switches are so hard to find that Nintendo went with incredibly small initial batches before it was obvious the Switch would succeed?

They never learn. They never improve. Just the same old extreme conservatism and incompetence in perpetuity.

The Switch initial batch wasn't small. They are on target of shipping more than 10M for the fiscal year, which is a decent amount and above initial expectations. And there's a World wide shortage of NAND manufacturing lanes atm. I'm sure they would love to be able to meet the demand on that front.

 

[shira]

 

[oni-link]

There's little if any connection. I can't imagine someone wanting an all-in-one Mini for $80 gravitating towards the $300 Switch expressly because they can't get the former. Nintendo doesn't want there to be s Switch shortage, that's their bread and butter console for the next 5 years and the one they can make money off (games, accessories, online sub fees, etc). The SNES mini being the 'tickle me elmo' hype product so that Nintendo's name is all over the media, is a theory I'm beginning to gravitate towards.

Yeah I only suggested it as I can't see why they would do this from a business standpoint, they must know they are making less money than they could be making

I'm not an expect (trust me) but that's generally a frowny face in the business world

 

[LegendofLex]

I can tell you already: not enough.

See, here's the thing:

Scalpers know Nintendo products are in high demand. They especially know retro Nintendo products are in high demand. So there will always be people trying to scalp the newest Nintendo products for a buck.

Here's the other thing:

There hasn't been a Nintendo hardware product in the last ten years where scalpers didn't try to swoop in to establish a strong secondhand market.

It happened with Wii, it happened with 3DS, it happened with Wii U.

You know what the effective scalper deterrent was? A lack of demand. Wii continued to be sold out in the US for about two years no matter how many units Nintendo shipped. Why? Because people wanted them, and so scalpers were incentivized to buy up as much stock as possible for as long as they were in demand.

3DS, though, tanked within a few months. Wii U tanked immediately after the holidays. There wasn't a problem finding a 3DS or Wii U because no one wanted them.

 

[LoSnupo]

No time to listen to Jim Sterling: must wash my hair.

 

[Naked Snake]

Why won't anyone publicly call out Nintendo for this bullshit? I mean, some journalist gets Reggie to do an interview, and asks him the tough question - WHY DO YOU FUCKING DO THIS? He definitely won't have an answer for it, but he has to know people are pissed as hell about this. I feel like not enough people actually hold Nintendo accountable for their constant anti-consumer practices, and it's sad. MS and Sony take on the chin on a regular basis, and Nintendo is always loved by all no matter what they do.

I personally don't want one, but I feel for my fellow gamers that are disappointed that there's something they want to buy and can't buy it.

This should never be a thing in this industry. Never. Even a collector's edition should have enough to cover pre-orders for it, no restrictions. People coming at you with fists full of money, wanting to buy your overpriced product, and you don't have any to sell them. And.... your goal as a corporation is???

The SNES Classic is hardly overpriced.

 

[DeuceGamer]

The other option is to actually make enough for the demand. But Nintendo is often counter logic.

After the NES Classic, how many is enough to meet demand? Knowing they are only selling it through 2017 and their license with Third Parties may not allow the SNES Classic to be sold after that, how many is enough to meet demand without overproducing?

They were never going to meet demand on pre-orders, but hopefully they can have plenty in stock on day one and will do multiple restocks.

But how is that Nintendo's fault?

Once Nintendo sells a product to a retailer, say Amazon. Amazon can do whatever the fuck they want to do with it. Nintendo can suggest things, but ultimately, it's up to Amazon.

If Amazon wants to sell them as a pre-order at midnight on a Wed night, that's their right, it's physically their product.

Yea, I'm not sure why people upset at the time the pre-orders are going live are blaming that on Nintendo as well.

 

[Gator86]

As if anyone expected Switch to be this successful. Imagine how much money Nintendo could've lost if they overshipped the Switch. Now they're losing money by not having enough supply instead, which is the way nicer problem to have.

How does any of this counter my comment though? They're uber conservative but also incompetent in all cases. They should have done the market research and prepared for how people would receive their product. Other companies do this all the time - it's not astrophysics.

Also, the Switch is going to replace their handheld and console lines. It's basically the core foundation of the next half decade or so of their company. Maybe make more than a handful?

You'd think that if they maintain their conservativism, they might also want to get better at the other parts of business to compensate and reduce potential lost revenue. But they don't. They just stay Nintendo.

 

[Santiako]

I loved the random shade at David Cage at the end lol

 

[mysteriousmage09]

100% spot on.

 

[LegendofLex]

Also, the Switch is going to replace their handheld and console lines. It's basically the core foundation of the next half decade or so of their company. Maybe make more than a handful?

They're doing a pretty good job of selling more Switches than Sony is PS4s (except maybe in certain parts of Europe?) during what's widely predicted to be a peak year for PS4.

 

[Bluenoser]

The SNES Classic is hardly overpriced.

Subjective, but I was speaking in general about how limited edition type stuff works- it's hilariously overpriced (fallout 4 pip boy for example) and everyone wants to buy it so it makes no sense to limit supply, as it's free money.

 

[linkboy]

How does any of this counter my comment though? They're uber conservative but also incompetent in all cases. They should have done the market research and prepared for how people would receive their product. Other companies do this all the time - it's not astrophysics.

Also, the Switch is going to replace their handheld and console lines. It's basically the core foundation of the next half decade or so of their company. Maybe make more than a handful?

You'd think that if they maintain their conservativism, they might also want to get better at the other parts of business to compensate and reduce potential lost revenue. But they don't. They just stay Nintendo.

https://9to5mac.com/2017/06/21/iphone-8-ram-flash-storage-chips/

They literally can't get the flash chips. How can they manufacture something if it's nearly impossible to get the required parts?

 

[dragonyeuw]

But how is that Nintendo's fault?

Once Nintendo sells a product to a retailer, say Amazon. Amazon can do whatever the fuck they want to do with it. Nintendo can suggest things, but ultimately, it's up to Amazon.

If Amazon wants to sell them as a pre-order at midnight on a Wed night, that's their right, it's physically their product.

I don't recall any other gaming product going on pre-order at some crazy ass hour with absolutely no forewarning. I am happy to be corrected on that. PSVR? Pro? Xbox Scorpio? All of these items went on preorder with the general public being given plenty of heads up. I would imagine because both Sony and MS have a free and consistent line of communication and relationship with their retail partners. Nintendo doesn't appear to based on the preorder oddities that have occurred with the Mini, starting with Walmart putting them up prematurely and having to cancel, onto preorders going up in the middle of the night. Why does this only happen with Nintendo? Surely they can set a preorder time with the retailers as a condition of those retailers having access to the product in question.

 

[Godzilla's Left Toe]

The Switch initial batch wasn't small. They are on target of shipping more than 10M for the fiscal year, which is a decent amount and above initial expectations. And there's a World wide shortage of NAND manufacturing lanes atm. I'm sure they would love to be able to meet the demand on that front.

No

 

[Rockandrollclown]

But how is that Nintendo's fault?

Once Nintendo sells a product to a retailer, say Amazon. Amazon can do whatever the fuck they want to do with it. Nintendo can suggest things, but ultimately, it's up to Amazon.

If Amazon wants to sell them as a pre-order at midnight on a Wed night, that's their right, it's physically their product.

Eh, everyone else had preorders when it was announced. For whatever reason NoA decided to open preorders on 8/22 without making any announcement. Yeah, its on Amazon/BB that they did them in the middle of the night, but clearly NoA set a preorder date without announcing it.

 

[Lonely1]

I don't recall any other gaming product going on pre-order at some crazy ass hour with absolutely no forewarning. I am happy to be corrected on that. PSVR? Pro? Xbox Scorpio? All of these items went on preorder with the general public being given plenty of heads up. I would imagine because both Sony and MS have a free and consistent line of communication and relationship with their retail partners. Nintendo doesn't appear to based on the preorder oddities that have occurred with the Mini, starting with Walmart putting them up prematurely and having to cancel, onto preorders going up in the middle of the night. Why does this only happen with Nintendo? Surely they can set a preorder time with the retailers as a condition of those retailers having access to the product in question.

Blame Amazon and Walmart.

 

[HardRojo]

Went to a local store here in Peru to place my pre-order and... Sold-out. Lol. They said it didn't last more than a few hours.

 

[Plum]

I seriously think they halted production of NES classic because that thing was blown wide open and people were hacking it left and right. If that never happened I bet it'd still be in production right now.

Now that you mention it I'm willing to bet that was part of the decision. Nintendo is terrified of piracy yet are like a side character in a slasher fic in how bad they are at dealing with it. Wouldn't call it the only reason though.

Spoiler

Though I don't know why they should be scared. When the SNES Mini is blown open all anyone will ever do on it is legally play the roms they legally obtained and then legally ripped via totally legal means.

I really wanted an SNES Classic and have been saving up for a Switch. After all this constant BS with Nintendo lately I honestly might not give them any more money again.

And I am sure I am not the only one like that.

I wanted to support Nintendo but they make it so hard. I'll just use that money I save on more PS4/PC games.

If "supporting" Nintendo means buying these limited-run highly sought-after novelty items then, yeah, don't do it anymore. I stopped buying Amiibo because I just couldn't be bothered with that shit.

If "supporting" Nintendo means giving any money to them for any of their many other, easily-available products (i.e. games) then... lol

 

[dragonyeuw]

Blame Amazon and Walmart.

The blame can be spread around. Again, no other gaming console in recent memory just randomly goes on preorder in the middle of the night. Can we at least agree that Nintendo has been less than satisfactory with their pre-order communication the past 2 months, or is that someone else's fault too? Yeah, going on preorder at 2am was likely all on amazon but why doesn't this happen with the other console manufacturers?

 

[linkboy]

I don't recall any other gaming product going on pre-order at some crazy ass hour with absolutely no forewarning. I am happy to be corrected on that. PSVR? Pro? Xbox Scorpio? All of these items went on preorder with the general public being given plenty of heads up. I would imagine because both Sony and MS have a free and consistent line of communication and relationship with their retail partners. Nintendo doesn't appear to based on the preorder oddities that have occurred with the Mini, starting with Walmart putting them up prematurely and having to cancel, onto preorders going up in the middle of the night. Why does this only happen with Nintendo?

See, here's the thing:

Scalpers know Nintendo products are in high demand. They especially know retro Nintendo products are in high demand. So there will always be people trying to scalp the newest Nintendo products for a buck.

Here's the other thing:

There hasn't been a Nintendo hardware product in the last ten years where scalpers didn't try to swoop in to establish a strong secondhand market.

It happened with Wii, it happened with 3DS, it happened with Wii U.

You know what the effective scalper deterrent was? A lack of demand. Wii continued to be sold out in the US for about two years no matter how many units Nintendo shipped. Why? Because people wanted them, and so scalpers were incentivized to buy up as much stock as possible for as long as they were in demand.

3DS, though, tanked within a few months. Wii U tanked immediately after the holidays. There wasn't a problem finding a 3DS or Wii U because no one wanted them.

This was posted a few posts above mine.

Nintendo is unique in that they have a highly profitable stable of games that the vast majority of people want, and they can only be purchased on one system, made by one company. While both Sony and MS have good first party games, those games aren't anywhere close to Nintendo's games.

That drives up demand, which in turn is going to get the attention of scalpers, and once they've latched onto a product, you're fighting a losing battle.

 

[DeuceGamer]

Eh, everyone else had preorders when it was announced. For whatever reason NoA decided to open preorders on 8/22 without making any announcement. Yeah, its on Amazon/BB that they did them in the middle of the night, but clearly NoA set a preorder date without announcing it.

There may have been a reason for this. I believe there was speculation that they were waiting for some sort of certification before they could officially sell it.

 

[oti]

How does any of this counter my comment though? They're uber conservative but also incompetent in all cases. They should have done the market research and prepared for how people would receive their product. Other companies do this all the time - it's not astrophysics.

Also, the Switch is going to replace their handheld and console lines. It's basically the core foundation of the next half decade or so of their company. Maybe make more than a handful?

You'd think that if they maintain their conservativism, they might also want to get better at the other parts of business to compensate and reduce potential lost revenue. But they don't. They just stay Nintendo.

You wondered why Nintendo was so conservative with Switch, I responded. If there was a console to be conservative about, it was the Switch. Every "analyst" was hilariously wrong in their estimation, that the Switch is beating handily already. Even companies such as Level-5 didn't believe it would be successful.

That Nintendo is incompetent at some parts of their business is obvious. You can't compare them to other companies that easily though. Nintendo is a toy maker. Not a giant company that can subsidise an overshipped product the way Microsoft or Sony can. But Nintendo is, as we've said, very conservative. That's just their DNA.

Switch isn't replacing 3DS just yet. Just look at the numbers the 3DS still does. It's crazy.

I'd argue they are getting better in their other business departments. They're making tons of money with Fire Emblem Heroes and cooperations such as the theme park, Mario Kart VR or the clothing line point to that direction.

 

[Rockandrollclown]

There may have been a reason for this. I believe there was speculation that they were waiting for some sort of certification before they could officially sell it.

I doubt the certification requires that they don't make an announcement of when you can preorder, other than "sometime this month".

 

[Gator86]

https://9to5mac.com/2017/06/21/iphone-8-ram-flash-storage-chips/

They literally can't get the flash chips. How can they manufacture something if it's nearly impossible to get the required parts?

I clearly said aside from that issue and referenced early Switch production in an earlier comment. We're all aware of the chips issue. And it's not even just the Switch or the SNES Classic. Nintendo constantly does this. People can't find Joycons, people couldn't find Pro Controllers, etc. Every Nintendo product line is managed like the most incompetent Kickstarter project.

https://www.theverge.com/platform/amp/circuitbreaker/2017/2/7/14526666/nintendo-new-3ds-xl-stock-issues-sold-out-switch-third-party-grey-market

 

[Uno Venova]

This dude is master of knocking down open doors in the most tiresome way.

I think you nailed exactly why I’m massively less interested in his videos these days

 

[dragonyeuw]

This was posted a few posts above mine.

Nintendo is unique in that they have a highly profitable stable of games that the vast majority of people want, and they can only be purchased on one system, made by one company. While both Sony and MS have good first party games, those games aren't anywhere close to Nintendo's games.

That drives up demand, which in turn is going to get the attention of scalpers, and once they've latched onto a product, you're fighting a losing battle.

I don't see how that addresses my point. Because Nintendo has a prized and valued catalog of games in high demand, what does that have to do with how they've handled preorders? Do you feel they've had an open and forthcoming chain of communication since the reveal?

 

[Gator86]

You wondered why Nintendo was so conservative with Switch, I responded. If there was a console to be conservative about, it was the Switch. Every "analyst" was hilariously wrong in their estimation, that the Switch is beating handily already. Even companies such as Level-5 didn't believe it would be successful.

That Nintendo is incompetent at some parts of their business is obvious. You can't compare them to other companies that easily though. Nintendo is a toy maker. Not a giant company that can subsidise an overshipped product the way Microsoft or Sony can. But Nintendo is, as we've said, very conservative. That's just their DNA.

Switch isn't replacing 3DS just yet. Just look at the numbers the 3DS still does. It's crazy.

I'd argue they are getting better in their other business departments. They're making tons of money with Fire Emblem Heroes and cooperations such as the theme park, Mario Kart VR or the clothing line point to that direction.

These conversations are so fucking pointless sometimes.

http://m.ign.com/articles/2017/06/26/nintendos-market-value-climbs-past-sony-corp

Nintendo is definitely a tiny company doing the best they can with their extremely limited resources, not like that goliath, Sony.

 

[oti]

The blame can be spread around. Again, no other gaming console in recent memory just randomly goes on preorder in the middle of the night. Can we at least agree that Nintendo has been less than satisfactory with their pre-order communication the past 2 months, or is that someone else's fault too? Yeah, going on preorder at 2am was likely all on amazon but why doesn't this happen with the other console manufacturers?

Sorry, but your logic doesn't make any sense.
If Nintendo isn't selling you the product themselves, it's not their fault the pre-orders went this terribly.
But try to think like Amazon or BB for a second. When would you launch pre-orders? Would you announce the exact date and see your servers melt away while losing money during every single second of downtime because some people want to buy a SNES mini for $80, or would you launch them during the night when most of your customers sleep anyway?

These conversations are so fucking pointless sometimes.

http://m.ign.com/articles/2017/06/26/nintendos-market-value-climbs-past-sony-corp

Nintendo is definitely a tiny company doing the best they can with their extremely limited resources, not like that goliath, Sony.

You've just proven you have no idea what you're talking about.

 

[vulva]

So to be clear, this is a 10 minute video of him saying what every page in the snes classic thread has already said all over this forum.

 

[Lonely1]

I clearly said aside from that issue and referenced early Switch production in an earlier comment. We're all aware of the chips issue. And it's not even just the Switch or the SNES Classic. Nintendo constantly does this. People can't find Joycons, people couldn't find Pro Controllers, etc. Every Nintendo product line is managed like the most incompetent Kickstarter project.

https://www.theverge.com/platform/amp/circuitbreaker/2017/2/7/14526666/nintendo-new-3ds-xl-stock-issues-sold-out-switch-third-party-grey-market

That will happen with any hot product. Nintendo was also accused of under-producing during the Wii days when it was smashing sales records. You don't smash sales records by limiting production.

Also, I'm sure that retailers were actively avoiding ordering big stocks after the Wii U.

 

[DeuceGamer]

I doubt the certification requires that they don't make an announcement of when you can preorder, other than "sometime this month".

The rumor was that the FCC delayed their application. I can't imagine Nintendo would be willing to take pre-orders for an item that may not get approved. The backlash they are taking now would pale in comparison if they cancelled every SNES pre-order and then couldn't release it in North America at all this year.