You're underplaying it to a laughable, almost fan-boy-ish degree. Simply put: there is no Xbox Live without Halo. Halo 2 and Halo 3 turned Xbox Live in the juggernaut it eventually became during the Xbox 360 era, and gave a place for games like Call of Duty to shine. It took four Call of Duty's for it blow up - Xbox Live is a huge part of that growth in the console space.
Sure lets say initially Halo was a
huge part of that growth. Doesn't take away from the fact that MS rely heavily on COD for subs, more so than Halo. Let me do what you did word for word and swap Playstation for xbox (ignoring the fact that you are actually incorrect and Fortnite tops COD in most played for xbox and PS)
PlayStation's xbox's biggest money maker is Call of Duty.
PlayStation's xbox's biggest XBL driver is Call of Duty.
PlayStation's xbox's most played game is, by far, Call of Duty.
Do you think, even during the 360, MS would have been happy to NOT sign console exclusivity deals with COD and let Sony do it instead then? After all you are saying COD thrived due to XBL so it wouldn't have been an issue if PS3 got COD. They didn't need to spend that money to get 30% from sales and the XLG subs. COD was becoming popular regardless and it wasn't because of XLG.
You know you're actually making my point here, and not yours, right? Sony couldn't compete with the behemoth that was Xbox Live even when they were literally giving away their own platform for free. So, when they started charging for multiplayer at the start of the PS4 era, they had to step up. Their own titles didn't drive it, outside of really Shadowfall, and eventually they had to outbid Microsoft for Call of Duty marketing and DLC to drive their platform. Now, PSN is larger than Xbox Live. That's what Call of Duty built for them. Outside of maybe Killzone, few of their own multiplayer exclusive titles really landed in a big way - and nothing ever approached the success Microsoft had with its titles like Halo and Gears.
I'm not making your point because you are trying to suggest that MS didn't drive adoption of XBL through COD marketing and DLC during the 360 to get XLG subs up. It blatantly did. You're suggesting that Sony doing the exact same thing during the PS4 was them "not building their own platform". During the end of the PS3 and beginning of PS4 Sony drove adoption of paying for PS+ through a game library and free games every month, that's how it got a lot of subscribers too. Giving away games like Rocket league also played a massive role and growth also was driven
mostly by increased console sales. Which was why 2 yrs after PS4 launch Activision moved to PS4.
It's you who is completely underplaying any role Sony has had in building PS+ subs or its install base. The idea that Sony only built PS+ on a COD marketing deal or that MS built XBL on first party and didn't rely on COD is frankly stupid. If that were the case XBL would not have had a single problem with XLG subs during the xbox one, no? Let the marketing deal go because XBL and your subs is not under threat from losing COD. How stupid would that be.
They wouldn't have needed to spend money on the 360 CoD exclusives either. Why compete with something that
they you didn't see as competitive.
Yes COD plays a major role for the subs of PS+ but if you think for one second it doesn't play the exact same major role for xbox because they have built something that doesn't need COD for the 30% sales share you're dead wrong. Xboxs top sales charts are more CoD than PSs are. Just go look at them.
Game Pass. And that I even need to explain that tells me you're out of your depth here.
So you're telling me they are relying on COD to drive subscriptions?! ShockedPikachuFace.Jpg
That's the point genius. I'm saying if you are trying to paint a picture where xbox is not reliant on 30% from third party games
or to drive their subs because "they built a platform on their own, and maintain it with Halo, Gears, Forza" why do you think it's spending $70b on Activison? Because both Sony and MS are heavily reliant on COD to drive their subscription service. They both want that 30% from COD sales too. The fact that you are trying to say otherwise is ridiculous. Until recently MS even used f2p games like Fortnite and Rocket League to drive their subs but with GP that is less relevant.
What is this? I never said, insinuated, or alluded to Jim Ryan having implemented that shift. Don't put words in my mouth. Go and read my posts in this thread: I clearly said Jim Ryan would simply be left holding the bag.
Apologies if that was not what you were saying but you said Jim Ryans strategy has been to largely continue to do nothing and that's not true either:
During the PS4 era, Sony put all of their PSN eggs into the Call of Duty basket, and effectively abandoned attempts to drive their platform themselves. Jim Ryan's strategy for PlayStation has been to largely continue doing nothing, re-position the brand as the "premium option", and just charge more for less to increase profits. If Call of Duty and its millions of fans go get Xboxes, PSN revenue will dive, platform engagement will dive, and Sony's revenue will dive. And Ryan will be left holding the bag because it happened on his watch.