Microsoft / Activision Deal Approval Watch |OT| (MS/ABK close)

Do you believe the deal will be approved?


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In a recent interview on The Verge's podcast Decoder, Spencer claimed that Activision was primarily bought for its mobile juggernaut, Candy Crush.

Everything they say is a lie.
How’s that a lie? Some of you don’t make sense you do know cod mobile is one of the biggest money makers out there right? So even if their push was mobile you still need the IP. Also most of the development work force is on the activision side not the blizzard king side they can’t buy the company and send all the best studios away regardless of whether their intent is to make a push for mobile. That’s just stupid business.
 

Three

Member
"Microsoft has 58 games already running on PlayStation, Sony only has 2 running on Xbox."...

He forgot to mention

"Because we bought a bunch of publishers and devs who owned the IPs and games."

Who is he trying to fool? When you make a once exclusive IP you owned multiplatform come back and make the comparison. Not when you're consolidating the market and buying out larger amounts of once multiplatform games.
 
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Bro it seems to be working so far.
It was until Microsoft gave into to every other companies demand. It definitely hurt Microsoft so I guess it was worth it but I also feel like the downside is the regulators didn't know how the game industry really worked before and now they do. I wouldn't be surprised to see things like Sony keeping vbucks bought on their platform exclusive to them or requiring to be paid for cross play to be very competitive. Might not be big deals but I have a feeling sony like the regulators being in the dark before
 

supernova8

Banned
"Microsoft has 58 games already running on PlayStation, Sony only has 2 running on Xbox."...

He forgot to mention

"Because we bought a bunch of publishers and devs who owned the IPs and games."

Who is he trying to fool? When you make a once exclusive IP you owned multiplatform come back and make the comparison. Not when you're consolidating the market and buying out larger amounts of once multiplatform games.
Yeah it does appear that Microsoft's overall game plan is to just buy out all the large publishers one by one.
Also funny that Microsoft offering COD on Playstation for 10 years is viewed as some sort of charity when COD would be available on Playstation for all eternity if the deal didn't go through.

The Xbox platform clearly isn't doing well enough for Microsoft to secure major (single or multi-title) exclusivity deals (otherwise it would have more), so of course Microsoft reverts back to the good old "it's fine we'll just buy them outright" as opposed to thinking "oh hey maybe we need to make our platform more attractive!".
 
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Blizzard is dead to be fair, havent been good in over a decade.

What? Whether you like a game(s) or not is one thing. To claim that Blizzard is dead is objectively bullshit. ActiBliz still push approx $2 Billion per quarter on average. Source, Statista

7MKNist.png


Diablo II resurrected was just a success for a remake. Diablo IV is tracking very well by fans of the series. Overwatch 2 had a bugged start but they pushed over 50Million users in recent years with Overwatch 1. WoW is still over 4+Mil paid subs, last I checked. Hearthstone reported 20Million active users in 2020.

GAF's definition of dead cracks me up, thanks for the laugh mate.
 
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Heisenberg007

Gold Journalism
Oh, btw @thicc_girls_are_teh_best , based on all the platform sales splits MS divulged today, the total sales of Xbox Series (S & X) is now firmly in the 14m range. With Sony at over 30m, this means Sony is already past 2:1 ratio and growing. Just thought i'd share that.
Assuming Xbox One sold ~50 million, XBS would be around 16 million (17 million, if we're being lenient).

Obviously tracking behind Xbox One now, which is why we didn't hear "XBS is still the fastest-selling Xbox" in the recent earning call.

On that note by the way, today marks the 400th day since Xbox shared updated Game Pass numbers. 🤯
 
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Three

Member
@GHG is correct. But even from aside from destroying your own IP, you've just shown the world your corporation has no integrity. That is not "smart business"

I don't think it would be that damaging honestly and I don't think they would care for integrity. A renamed spinoff wouldn't be bad business. Worked for From and Dark Souls because they didn’t own Demon's Souls.

You could easily for example continue to release COD on all platforms and have some spinoff called Modern Warfare exclusive that doesn't use the COD trademark at all.
 
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Oh, btw @thicc_girls_are_teh_best , based on all the platform sales splits MS divulged today, the total sales of Xbox Series (S & X) is now firmly in the 14m range. With Sony at over 30m, this means Sony is already past 2:1 ratio and growing. Just thought i'd share that.

I’m not sure if that’s true. Did MS reveal 70% market share for hardware alone?

They could have measured it through some other metric like total gaming revenue
 

ironmang

Member
They basically wanted to buy call of duty because they know they can't catch PlayStation without it..

The fact Sony were offered 10 year's of cod will bode well for Sony. They'll probably end up getting it permanently.
COD was always going to keep releasing on PS. Sony just doesn't want it on gamepass lol.
 
Intentional (and spiteful) IP destruction is the dumbest thing you could possibly do, especially after spending the amount of money they would have done to acquire it.

So no.

Just call it “Warzone”. It’s not Call of Duty.

Easy peasy, wouldn’t be dumb and the audience knows it already
 

Mibu no ookami

Demoted Member® Pro™
Yeah it does appear that Microsoft's overall game plan is to just buy out all the large publishers one by one.
Also funny that Microsoft offering COD on Playstation for 10 years is viewed as some sort of charity when COD would be available on Playstation for all eternity if the deal didn't go through.

The Xbox platform clearly isn't doing well enough for Microsoft to secure major (single or multi-title) exclusivity deals (otherwise it would have more), so of course Microsoft reverts back to the good old "it's fine we'll just buy them outright" as opposed to thinking "oh hey maybe we need to make our platform more attractive!".

Only a handful of major game franchises and the vast majority of them aren't ready for prime time and won't be until 2025 or 2024 at the earliest.

GTA6
Red Dead 3
Witcher 4

Even the ones they bought aren't anywhere close with Elders Scrolls 6

CoD is pretty annual which is why they were the target. Even if it isn't exclusive within the next 10 years, being able to put it on GamePass day 1 pretty much shifts the narrative. If you haven't bought a next-gen system yet and you were a CoD player and throw down 70 dollars a year on CoD, why not get an Xbox and throw down 120 dollars a year and get CoD and everything else for free?

Microsoft realizes that they can't play catch up for the next 2 years straight and by then a deal for GTA6 or even Red Dead would be entirely too expensive. Witcher 4 probably couldn't change the narrative as it'll be too little too late.

Sony realizes that it's already grabbed the momentum for mindshare for the rest of the year and by doing so the rest of the generation.

We kind of assume a base level of Xbox sales, but there really isn't any guarantee of future sales. Most would assume the X Series would sell at minimum 40 million units. Think we can all agree on that, right? What happens if 40 million turns into 30-35 million? After selling 20 million units in the first two years, if they only sell 5-7 million units this year, I think that becomes more and more possible.
 

RickMasters

Member
No devs are getting moved off COD. Those dormant IPs will remain dormant.

In fact COD will probably need even more support as it keeps growing and now adding Switch support and streaming

Don't be shocked when iD Software and MachineGames are new COD support studios in five years if the deal goes through


For all we know the switch version could just be streaming based, which would require no porting at all, though.... or it could be COD mobile for switch until they build a machine that can run it at least to the standard of a series S. Current switch could not run COD at like for like with series X/PS5/PC or even series S, so that rules it out especially for competitive play..... which means it wont get the version that on other consoles, at least until nintnedo make more powerful hardware...


I doubt they would put other teams who have ZERO experience working with COD on it. I espcially dont see them wasting the talents or time/resources of Id or machine games,especially when they already have their own projects in the pipeline(Id are probably working on something quake or doom related... machine got their hands full with indiana jones and also look after wolfenstien). makes more sense to just bring in new/more staff for IW/treyarch raven etc. to port games to switch, that were not their games to begin with. If its a port of COD mobile...well they already have the mobile team there...they can port it. . switch but be another platform running that version. Because one things for sure we wont see the version of COD thats on other consoles on switch. because if that were the case they only need require more staff to port a switch version and maintain it.



xbox exces have experessed intrest in exploring other IP owned by ABK,. So well see...... sure COD and king are the main things for MS, but ABK have a lot of IP that would fill in a lot of blanks, in the xbox line up.


https://www.washingtonpost.com/video-games/2022/01/20/xbox-activision-blizzard-phil-spencer/

“I was looking at the IP list, I mean, let’s go!” Spencer said. “ ‘King’s Quest,’ ‘Guitar Hero,’ … I should know this but I think they got ‘HeXen.’ ”


and if so much of activisons studios are entrenched in COD then MS has the opportunity to shake things up as far as CODs dev cycle ( they could let just treyarch and and IW work on mainline games while setting up a more streamlined situation for the continued development of warzone (ie a team dedicated to it) . freeing up teams like raven to work on projects that are more part of that devs identity (quake wars, hexen, original stuff like singualrity and black crypt). They could do that without being too disruptive to CODs relentless production pipeline. Im pretty sure some of those devs would love the idea of not working on COD all the time. they may even start making pentinent/hi fi rush type , side/passion projects. Which I think all devs need. As a creative, myself Id hate to be working on one thing ALL the time.
 

Fess

Member
Do PS players believe COD won't be available on their system? I don't understand all the hate around this deal 😆
It’s console war. Don’t try to understand it. Just play on all the plastic and you always win and can enjoy the circus from the sidolines and hope the consequences from either scenario will still end in something cool.
I’m thinking the deal getting denied will result in other studio purchases and more games on Gamepass.
The deal getting approved will result in more ABK games on Gamepass and more AAA thirdparty games on Nintendo consoles.
 
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It’s console war. Don’t try to understand it. Just play on all the plastic and you always win and can enjoy the circus from the sidolines and hope the consequences from either scenario will still end in something cool.
I’m thinking the deal getting denied will result in other studio purchases and more games on Gamepass.
The deal getting approved will result in more ABK games on Gamepass and more AAA thirdparty games on Nintendo consoles.
Yea I read about the deal with Nintendo earlier. I never realized COD has skipped Nintendo consoles this whole time! 😆 Crazy, but thats a good look for them if the deal goes through.
 

Fess

Member
Yea I read about the deal with Nintendo earlier. I never realized COD has skipped Nintendo consoles this whole time! 😆 Crazy, but thats a good look for them if the deal goes through.
It’s not just COD, could be any Activision Blizzard game, possibly other MS IPs too going by how it was worded. It’s all good. More portable AAA games. 👌
 

Varteras

Member
They basically wanted to buy call of duty because they know they can't catch PlayStation without it..

The fact Sony were offered 10 year's of cod will bode well for Sony. They'll probably end up getting it permanently.

I don't know about permanently, depending on how this all shakes out in the end. But there is definitely a reason why Sony is not signing the 10-year CoD deal with Microsoft. That's because Sony knows they are virtually guaranteed that much anyway. Even without a deal. All three regulators want some kind of concession, if they're not trying to outright block the deal. Like the FTC. And thus far none of them have given any signal that they're okay with no concessions at all now.

If Sony signs a deal, they give Microsoft a lot more leverage to argue the regulators. What Sony is trying to do now is see what the regulators are going to require even beyond CoD being on competing platforms for many years to come. Sony's desire, clearly, is to see the deal killed entirely. Now, they probably would have been plenty happy just to see Microsoft forced to divest Call of Duty and the studios associated with it. Which the CMA outlined as the weakest structural remedy they would accept. The stronger two being complete divestment of all of Activision or complete divestment of both Activision and Blizzard.

The CMA has said they don't think behavioral remedies will be sufficient, though they have not yet 100% ruled them out. However, the chance is small. If Microsoft is dead serious about walking away from the deal if they have to give up CoD, then that means the CMA alone has made it likely the deal is dead. So, between pretty much being certain that they're going to be getting CoD for a long time to come, and now Microsoft saying it's all-or-nothing for ownership in regards to the structural remedies the CMA has said they'd prefer, Sony would be absolute fools to sign anything now.

This doesn't even touch on the FTC. Even if they could be convinced to not outright block the deal, they're not suddenly going to be okay with some 10-year CoD deal. They're going to want a lot more than that. Likely the same kind of concessions the CMA has suggested thus far. But the FTC is out to make a point so good luck getting them to shift on this. Microsoft will almost certainly have to take them to a higher court and then hope the judge not only says they can buy ABK but doesn't also demand divestment.

The FTC alone could keep this deal contested until 2025. Since that's the earliest the current leadership could be changed, and their course reversed, if a different president is elected. And if not, it could take even longer than that for a higher court to get to the case and make a decision. That's also if the EC or CMA, in the meantime, don't demand something that makes Microsoft walk away like they claim.
 

Mibu no ookami

Demoted Member® Pro™
I don't know about permanently, depending on how this all shakes out in the end. But there is definitely a reason why Sony is not signing the 10-year CoD deal with Microsoft. That's because Sony knows they are virtually guaranteed that much anyway. Even without a deal. All three regulators want some kind of concession, if they're not trying to outright block the deal. Like the FTC. And thus far none of them have given any signal that they're okay with no concessions at all now.

If Sony signs a deal, they give Microsoft a lot more leverage to argue the regulators. What Sony is trying to do now is see what the regulators are going to require even beyond CoD being on competing platforms for many years to come. Sony's desire, clearly, is to see the deal killed entirely. Now, they probably would have been plenty happy just to see Microsoft forced to divest Call of Duty and the studios associated with it. Which the CMA outlined as the weakest structural remedy they would accept. The stronger two being complete divestment of all of Activision or complete divestment of both Activision and Blizzard.

The CMA has said they don't think behavioral remedies will be sufficient, though they have not yet 100% ruled them out. However, the chance is small. If Microsoft is dead serious about walking away from the deal if they have to give up CoD, then that means the CMA alone has made it likely the deal is dead. So, between pretty much being certain that they're going to be getting CoD for a long time to come, and now Microsoft saying it's all-or-nothing for ownership in regards to the structural remedies the CMA has said they'd prefer, Sony would be absolute fools to sign anything now.

This doesn't even touch on the FTC. Even if they could be convinced to not outright block the deal, they're not suddenly going to be okay with some 10-year CoD deal. They're going to want a lot more than that. Likely the same kind of concessions the CMA has suggested thus far. But the FTC is out to make a point so good luck getting them to shift on this. Microsoft will almost certainly have to take them to a higher court and then hope the judge not only says they can buy ABK but doesn't also demand divestment.

The FTC alone could keep this deal contested until 2025. Since that's the earliest the current leadership could be changed, and their course reversed, if a different president is elected. And if not, it could take even longer than that for a higher court to get to the case and make a decision. That's also if the EC or CMA, in the meantime, don't demand something that makes Microsoft walk away like they claim.

I agree with most of this, though I don't think the FTC could tie this up until 2025. I think the FTC is moving based on precedence but also to signal international agencies of its objection here.

I think ultimately the CMA kills this deal by the end of April and I think Microsoft though making a strong push right now, will ultimately fold its cards.

I don't think this presentation by Microsoft is going to move the EC. Almost all of this data would have been sent to them already. This stuff is mostly performative and for appearance's sake only.

Big get getting nvidia onboard, but don't think it'll be enough.
 
In a recent interview on The Verge's podcast Decoder, Spencer claimed that Activision was primarily bought for its mobile juggernaut, Candy Crush.

Everything they say is a lie.
Do you people think?

If CoD is 35% of the reason they're purchasing ABK, and Candy Crush is 45%, and the remainder (including old IPs) is the remainder, should they sell CoD? I wouldn't. Something can be both the secondary reason, but still make up a significant portion of profitability.

If I'm buying Disney, and I'm purchasing it primarily for Marvel, as its Disney's biggest earner (merchandise included), it doesn't mean I'll be willing to sell Star Wars to get it. While Cod is a huge title, CC brings in a significant chunk of money from mobile, and automatically gives MS a huge chunk of the mobile market that they have nearly zero presence in. CoD on mobile is huge, but it's no Candy Crush. Candy Crush on mobile is almost untouchable where install-base is concerned, and has been for years.
 

Rien

Jelly Belly
I hope this deal will blow up in their face and that they will loose even more marketshare.
Not a fan of this MS buy everything you can’t create yourself attitude, I have said it a couple of years ago, hope it will bite them in the ass. Trillion dollar company can’t even compete with a dwarf company compared.
 

Varteras

Member
I agree with most of this, though I don't think the FTC could tie this up until 2025. I think the FTC is moving based on precedence but also to signal international agencies of its objection here.

I think ultimately the CMA kills this deal by the end of April and I think Microsoft though making a strong push right now, will ultimately fold its cards.

I don't think this presentation by Microsoft is going to move the EC. Almost all of this data would have been sent to them already. This stuff is mostly performative and for appearance's sake only.

Big get getting nvidia onboard, but don't think it'll be enough.

Yeah, I only said they "could" tie it up that long and if a higher court is forced to get involved, who knows how long that could take. I don't honestly think it will take that long for all of this to be decided. Like you, I think this deal is either dead within the next two months, or at the very least we'll know for sure what the minimum remedies will be. Almost certainly more than a 10-year CoD deal. At that point, if the deal isn't already dead, all that will be left is to see how much the FTC wants to fight.
 
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