Microsoft / Activision Deal Approval Watch |OT| (MS/ABK close)

Do you believe the deal will be approved?


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nope.

are you going to compare a smartphone to a PS5 or Xbox?

see? is dumb.
No more dumb that trying to argue that Nintendo isn't competing for the same dollars Sony and MS are competing for in console gaming. People claiming Xbox is in third place seem to realize that the console market consists of three participants. Trying to exclude one to show how necessary CoD is to a competitors survival has proven to be a less than wise choice.
 
Like when did Sony smart phones even start to become a thing compared to Apple or Google.

They've been in the smartphone business longer than both Google and Apple.

The reason you might not be familiar with their phones?

Marketing and they aren't good enough.

One of the main reasons why Xbox doesn't do well outside of Anglo-American countries?

Marketing and it isn't good enough.

giphy.webp
 
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No more dumb that trying to argue that Nintendo isn't competing for the same dollars Sony and MS are competing for in console gaming. People claiming Xbox is in third place seem to realize that the console market consists of three participants. Trying to exclude one to show how necessary CoD is to a competitors survival has proven to be a less than wise choice.
sure. but I am not talking about that.
 
Not even close. Many of the companies that created the first smartphones aren't even around anymore.
I guess it depends on smartphone definition, Looking online, I was thinking modern day touchscreen phones, not keypad phones.
 
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I guess it depends on smartphone definition, I was thinking modern day touchscreen phones, not keypad phones.

It doesn't depend on anything. There were phones in the early 2000's that had touchscreens and didn't have keypads. There's even one referenced in the link I provided above.

Stop being hard of hearing and open yourself up to acquiring knowledge instead of living in your head.
 
I guess it depends on smartphone definition, Looking online, I was thinking modern day touchscreen phones, not keypad phones.

Apple popularized touchscreen smartphones, even if they didn't create them. The innovation around the first iPhone was really software-based innovation, not hardware.
 
It doesn't depend on anything. There were phones in the early 2000's that had touchscreens and didn't have keypads. There's even one referenced in the link I provided above.

Stop being hard of hearing and open yourself up to acquiring knowledge instead of living in your head.
Its time to put you on ignore, and I never ignore anyone.
 
All you do is criticise me at the end of every post.

Because rather than admitting when you are clearly incorrect on something and taking it on the chin, you instead decide to bury your head in the sand and twist yourself in knots.

If that's all you want to do you'll never learn anything and it's a waste of time for everyone that engages you with well referenced posts in order to point you in the right direction.
 
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Because rather than admitting when you are clearly incorrect on something and taking it on the chin, you instead decide to bury your head in the sand and twist yourself in knots.

If that's all you want to do you'll never learn anything and it's a waste of time for everyone that engages you with well referenced posts in order to point you in the right direction.
What are you talking about I already admitted I was wrong about the Sony/CMA thing. Stop trolling and putting down people with your passive aggressive remarks at the of end of every post.

This all started because I said comparing a Sony phone to a Sony console is weird.
 
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buying a publisher isnt agressive. Its the easy way out.
It doesnt fix the actual problems.
The time is ticking though on marketshare, if they lose anymore waiting on "natural growth" it's gonna be rough.

They really just need to get a development pipeline going to get the ball rolling.
 
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What are you talking about I already admitted I was wrong about the Sony/CMA thing. Stop trolling and putting down people with your passive aggressive remarks at the of end of every post.

Yeh, it only took a dozen posts when the correct answer was in everyone's first reply to you.

It gets boring, fast.
 
buying a publisher isnt agressive. Its the easy way out.
It doesnt fix the actual problems.
How is it the easy way out when instead of blocking content on other platforms the buying company is now responsible for all the development and support and future of the acquired company and its employees? It absolutely fixes the problem if the problem is a lack of exclusive content for your customers.
 
I don't know why you mentioned Nintendo, it barely has the capacity to receive Third P games. And sony knows this and uses it to keep advantages of several western/eastern games in only its console.
So what youre saying is, "hey're not competition?"
 
How is it the easy way out when instead of blocking content on other platforms the buying company is now responsible for all the development and support and future of the acquired company and its employees? It absolutely fixes the problem if the problem is a lack of exclusive content for your customers.
just like Minecraft?
 
How is it the easy way out when instead of blocking content on other platforms the buying company is now responsible for all the development and support and future of the acquired company and its employees? It absolutely fixes the problem if the problem is a lack of exclusive content for your customers.
Because MS can use 5% ($3.375b)of that money to do exactly samething, or improve gamepass day1, use 2%($1.35b) for marketing and use 10%($6.7b) for exclusive games from 3rd parties.
That is a total of $11.425b investment on xbox.
 
The time is ticking though on marketshare, if they lose anymore waiting on "natural growth" it's gonna be rough.

They really just need to get a development pipeline going to get the ball rolling.
You can grow the market by doing these, not big purchases.
Xbox users have to understand this before blaming anyone.

The success of Xbox depends on how MS invests on Xbox. If they want to get all kind of games, MS needs to talk to publishers and developers in order to put their games on Xbox. Use whatever means necessary to get those games on your platform.

You can't grow your system, if you don't aggressively invest on it. Especially in key areas such localization in regions where people don't generally speak English.

They also need to set up marketing department in regions where Xbox is weak, in order to promote their system.

If you can't get any timed exclusive, do gamepass day1 games. Or even make 3rd party partnership in order to make AAA exclusive games like Rise of Ronin from Ninja devs.

The market isn't fair. It won't wait for you in order to get those content on your platform. Consumers won't invest on your system, if you aren't not trying to make the system interesting.
You have to put the effort and put something in the table.

Look at what Sony did with PS3 vs what MS is doing now with XBS. I don't that see PS3 aggressiveness from XBS.

The only one that can save Xbox is MS putting those efforts on Xbox, and not blaming Sony for these tactics.

MS did shitty stuff with other companies in 1990s. They shouldn't go around and blame other companies for the same stuff they used to in the past.

MS is only focusing on their gaming division, not Xbox.

bad analogy.
Wish it was that.
Xbox one proved how MS values the division.
 
just like Minecraft?
You mean Mojang? The company who's game expanded under MS? There was nothing easy about that acquisition.

Because MS can use 5% ($3.375b)of that money to do exactly samething, or improve gamepass day1, use 2%($1.35b) for marketing and use 10%($6.7b) for exclusive games from 3rd parties.
That is a total of $11.425b investment on xbox.
Buying Activision does more than improve Game pass. It also provides IP and talent to create and expand into mobile gaming. There is also a misconception that this acquisition means that MS has stopped funding and development of their other studios and IP.

Just like Phil Spencer conducting an interview doesn't mean game development ends neither does this acquisition prevent MS from continuing to develop their other studios. MS has already released a few first party IP this year and I'm certain more will come regardless of this deal. This isn't a binary operation.

No, ABK is the second step of many to control the video game industry for MS.

Growth is what the other guy mentioned. Not buying up, arguably, the largest developer in the industry and calling it growth.
MS has been in this industry for 20 years and Nintendo and Sony are still doing quite well. In addition after this acquisition MS will not be the biggest publisher. It is a wild exaggeration to claim they are 'buying the industry' based on this acquisition.
 
No, ABK is the second step of many to control the video game industry for MS.

Growth is what the other guy mentioned. Not buying up, arguably, the largest developer in the industry and calling it growth.
what was the first step? and how many steps are?

is MS going to take 20+ year per step or what?
 
You mean Mojang?
read the comment.

"It absolutely fixes the problem if the problem is a lack of exclusive content for your customers"

buying Mojang didn't fixed the problem with the lack of exclusives.
The company who's game expanded under MS?
how much has it expanded? it was already a juggernaut with cultural relevance before the acquisition.

There was nothing easy about that acquisition.
did it face regulatory scrutiny?
 
The Mojang thing was more of a investment than to fix a problem. Even though they did release more Minecraft games.

With more recent purchases they have way more variety of devs to work on games now, instead of the measly 5 they had during the Xbox One gen.
 
The Mojang thing was more of a investment than to fix a problem. Even though they did release more Minecraft games.

With more recent purchases they have way more variety of devs to work on games now, instead of the measly 5 they had during the Xbox One gen.
on paper
 
Buying Activision does more than improve Game pass. It also provides IP and talent to create and expand into mobile gaming. There is also a misconception that this acquisition means that MS has stopped funding and development of their other studios and IP.

Just like Phil Spencer conducting an interview doesn't mean game development ends neither does this acquisition prevent MS from continuing to develop their other studios. MS has already released a few first party IP this year and I'm certain more will come regardless of this deal. This isn't a binary operation.
Activision wont change Xbox outlook outside of UK and US. Especially with COD being available on PS.

Xbox needs strong foundation first. Activision is for MS entire business, not for Xbox. Their focus is gamepass, with Xbox being a 3rd wheel for gamepass.

I wouldnt be suprised if they ditch Xbox for Xcloud.
 
"There was nothing easy about that acquisition"

to me it was pretty damn easy. so easy that i dont even remember seeing shit about it.

in fact....i only knew about this regulatory process because ABK acquisition.

I can't find any articles talking about any regulatory stuff, the acquisition was announced and closed in 3 months or thereabout. It was a single IP publisher whose primary point of entry was on the PC. I don't think anyone cared enough or had any grievances about it when it happened.

Now, if the same thing happens in today's climate, it's probably gonna be a much bigger deal.
 
I can't find any articles talking about any regulatory stuff, the acquisition was announced and closed in 3 months or thereabout. It was a single IP publisher whose primary point of entry was on the PC. I don't think anyone cared enough or had any grievances about it when it happened.
exacltly.
Now, if the same thing happens in today's climate, it's probably gonna be a much bigger deal.
mmm who knows. I mean, Bungie's acquisition was pretty smooth
 
exacltly.

mmm who knows. I mean, Bungie's acquisition was pretty smooth

It was smooth but it did go through the necessary steps.

But that being said, Mojang very likely had to go through SEC and other regulatory approvals as well, just that it didn't get publicized as much
 
buying a publisher isnt agressive. Its the easy way out.
It doesnt fix the actual problems.

If your competitor can use its advantage in marketshare to buy exclusivity at a preferential rate and block a product from your ecosystem then it doesn't get more aggressive than skipping the BS and buying the company.

I guess it depends on smartphone definition, Looking online, I was thinking modern day touchscreen phones, not keypad phones.

Apple didn't invent the smartphone but its software approach helped evolve the industry. Apple's big innovation was a mass market smartphone with a public app store. Smartphones were previously business focused with Blackberry's platform being the big dog. The original iPhone lacked many features for productivity. Multi-tasking was non-existent. The ability to copy and paste text/images came after launch. The original touch keyboards were vastly inferior to physical keyboards of the era. You couldn't use an iPhone for work because enterprise integration was non-existent due to blackberry's dominance.
 
If your competitor can use its advantage in marketshare to buy exclusivity at a preferential rate and block a product from your ecosystem then it doesn't get more aggressive than skipping the BS and buying the company.
How many companies will MS need to buy, so they can stop Sony from doing these stuff?
There alot of companies that are making games. Plus its cheaper to do timed exclusive compared to buying a company.
 
How many companies will MS need to buy, so they can stop Sony from doing these stuff?
There alot of companies that are making games. Plus its cheaper to do timed exclusive compared to buying a company.
At this point I don't see Sony as being the primary reason for MS securing more talent and IP. If MS was interested in hurting Sony they would do the timed exclusives you mentioned. MS is thinking long term so making a permanent addition to the company makes more sense than a temporary timed deal. Timed deals are largely a waste of money.
 
How many companies will MS need to buy, so they can stop Sony from doing these stuff?
There alot of companies that are making games. Plus its cheaper to do timed exclusive compared to buying a company.

Why would you pay for exclusivity on a game by game basis when you have the money to buy the entire publisher? Especially in Microsoft's position where Sony can get exclusivity at a fraction of the cost due to install base. Converting popular third-party franchises into first party IP is a much smarter investment. Microsoft guarantees perpetual access to the franchise and does not need to pay licensing fees to add games to gamepass. The strategy is aggressive as fuck.
 
You mean Mojang? The company who's game expanded under MS? There was nothing easy about that acquisition.


Buying Activision does more than improve Game pass. It also provides IP and talent to create and expand into mobile gaming. There is also a misconception that this acquisition means that MS has stopped funding and development of their other studios and IP.

Just like Phil Spencer conducting an interview doesn't mean game development ends neither does this acquisition prevent MS from continuing to develop their other studios. MS has already released a few first party IP this year and I'm certain more will come regardless of this deal. This isn't a binary operation.


MS has been in this industry for 20 years and Nintendo and Sony are still doing quite well. In addition after this acquisition MS will not be the biggest publisher. It is a wild exaggeration to claim they are 'buying the industry' based on this acquisition.

How will they not be the largest publisher...$ wise they def are.... the cap of ABK alone is higher than Nintendo. I assume Xbox Division/Zenimax/ABK if they were their own company would also be larger than Playstation. Employee wise ABK was about 13k I believe, Zenimax 2k+, and I assume Xbox Studios has prob about same. Activision by itself is half of Sony as an entire company(not just playsation) for $
 
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At this point I don't see Sony as being the primary reason for MS securing more talent and IP. If MS was interested in hurting Sony they would do the timed exclusives you mentioned. MS is thinking long term so making a permanent addition to the company makes more sense than a temporary timed deal. Timed deals are largely a waste of money.
Which is why its pointless to blame Sony here. MS has the capital to do what Sony can do 100x.
Activision purchase itself is worth 65% of enitire Sony business. They have gamepass, which is their strength against timed exclusive.

Why would you pay for exclusivity on a game by game basis when you have the money to buy the entire publisher? Especially in Microsoft's position where Sony can get exclusivity at a fraction of the cost due to install base. Converting popular third-party franchises into first party IP is a much smarter investment. Microsoft guarantees perpetual access to the franchise and does not need to pay licensing fees to add games to gamepass. The strategy is aggressive as fuck.
Because its cheaper to get 10-20 day1 gamepass deals for 10 year, which will make Xbox a very attractive console, compared to gambling it with 1 company.

If day1 AAA game cost $100m, that would result in $1b-$2b a year for those games.
With a console cycle of 7 years, that is spending of $7b-$14b worth of content. That could seriously make Xbox a very attractive system, without paying for timed exclusive.
 
Because its cheaper to get 10-20 day1 gamepass deals for 10 year, which will make Xbox a very attractive console, compared to gambling it with 1 company.

If day1 AAA game cost $100m, that would result in $1b-$2b a year for those games.
With a console cycle of 7 years, that is spending of $7b-$14b worth of content. That could seriously make Xbox a very attractive system, without paying for timed exclusive.
Yep, and that's why buying Activision isn't about bolstering Xbox. It doesn't make sense.
 
Yep, and that's why buying Activision isn't about bolstering Xbox. It doesn't make sense.
MS just want to expand their gaming business.
At this point, Xbox isnt their main focus for MS. Its PC, Cloud, and gamepass with Xbox being the driver seat.
The moment they did day1 PC was the start of that process.
 
How will they not be the largest publisher...$ wise they def are.... the cap of ABK alone is higher than Nintendo. I assume Xbox Division/Zenimax/ABK if they were their own company would also be larger than Playstation. Employee wise ABK was about 13k I believe, Zenimax 2k+, and I assume Xbox Studios has prob about same. Activision by itself is half of Sony as an entire company(not just playsation) for $
Pretty sure Tencent makes more money and Embracer has more studios.

5t78roR.png

This chart shows MS's studio count in relation to others.
Which is why its pointless to blame Sony here. MS has the capital to do what Sony can do 100x.
Activision purchase itself is worth 65% of enitire Sony business. They have gamepass, which is their strength against timed exclusive.
The only reason Sony is brought up is because Sony has made it their purpose to stop this acquisition. If they hadn't said anything I'm pretty sure MS would not have mentioned them. I agree that MS can find success no matter what Sony does, all three companies can.
 
How many companies will MS need to buy, so they can stop Sony from doing these stuff?
There alot of companies that are making games. Plus its cheaper to do timed exclusive compared to buying a company.
How many gaming companies will put themselves up for sale? Nobody seems to be upset at Activision or Zenimax for deciding to sell. They only seem to be upset that Microsoft is the one buying them.
 
How many gaming companies will put themselves up for sale? Nobody seems to be upset at Activision or Zenimax for deciding to sell. They only seem to be upset that Microsoft is the one buying them.
This is where the "they didn't really want to sell, Microsoft just forced them to by seducing them with a big bag of money" loop starts again.
 
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